According to Auganix, data analytics solutions provider CORTEXR has launched a new data analytics platform for the XR industry, aiming to standardize augmented reality (AR), virtual reality (VR) and metacosmic measurements.

2025/04/0515:47:33 technology 1181

According to Auganix, data analytics solutions provider CORTEXR has launched a new data analytics platform for the XR industry, aiming to standardize augmented reality (AR), virtual reality (VR) and metacosmic measurements. - DayDayNews

According to Auganix, data analytics solutions provider CORTEXR has launched a new data analytics platform for the XR industry, aiming to standardize augmented reality (AR), virtual reality (VR) and metacosmic measurements.

The platform will run as a 3D engine and XR platform plug-in, and collect sensor data from mobile phones and headsets through the platform intelligent engine to analyze real-time spatial data in the cloud. Platform users (such as XR developers) will be able to view data visualizations in pre-built dashboards to analyze performance and optimize content.

According to Auganix, data analytics solutions provider CORTEXR has launched a new data analytics platform for the XR industry, aiming to standardize augmented reality (AR), virtual reality (VR) and metacosmic measurements. - DayDayNews

platform is based on cognitive science and artificial intelligence to analyze the 6DoF behavior of XR creators' 3D space experience to measure attention, navigation and immersion to help XR developers analyze projects that are not limited by 3D engines, devices or content types. Through CORTEXR, developers will be able to integrate data into a platform with standardized indicators.

It is reported that CORTEXR's new platform has the following major features:

can provide a measurement solution for 3D spatial behavior;

analyzes user 6DoF mobile behavior;

tracks user visits by platform, location and residence time;

provides advanced data analysis for all projects;

analyzes the areas that users pay most attention to in the XR experience;

optimizes the time it takes for users to view specific areas of XR experience;

supports enterprise-level data intelligence across projects and platforms. "CORTEXR solves a major challenge in the XR industry through standardized and scalable data analytics to unlock data intelligence for projects and departments." After three years of research and development and beta version testing, CORTEXR released the Unity plug-in, which the company said it will increase support for Unreal Engine, 8th Wall, etc. in the coming months. CORTEXR said this marks a major shift in traditional data analysis methods and fragmentation of cross-project data intelligence.

CORTEXR supplements, the team is working closely with the XR community to advance XR and metacosmic human behavior indicators, thereby promoting industry development.

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