Cook appears
In the year after Jobs returns to Apple , "extraordinary" advertisements and iMAC computers have been produced. Many people who know him are very sure that he is creative and visionary. This is what he did not show in his previous position as CEO of Apple .
Jobs is an ultimate detail-oriented realist. His ultimate level fascinates those who are familiar with him, and it seems that the laws of the universe are not suitable for him. "He is a manager, unlike an average executive or visionary, and he is surprised and fascinated by these traits." Woodard, chairman of the board of directors who tried hard to urge Jobs to return to Apple, recalled.
The rule of management of Jobs was to "focus". He cut off production lines outside the computer and deleted the flashy and irrelevant parts of the operating system developed by Apple itself. All the computer motherboards to the finished computer products are processed by Apple's factories, rather than outsourcing.
He attaches great importance to the timeliness of products. He realizes that technological products such as computers are like eggs and milk, with a short shelf life and new products need to be launched as soon as possible. Therefore, he made changes from the timeliness of supplier supply. In 1997, when he took over Apple, his inventory was more than 2 months, which was longer than the inventory cycle of other technology companies. Long-term inventory has caused the company to lose nearly $500 million in profits. By early 1998, he had squeezed his inventory in half.
Jobs' success lies in the management of costs. His management style is unkind. For example, if the express company cannot deliver goods in time, he canceled the contract. Even if it is a lawsuit, Apple employees will fire the boss without hesitation. The new supplier demanded a 75% reduction in inventory, which did. When Apple made ultra-large integrated circuit equipment, the supplier's chips were not in time, which affected the progress. He even sweared at the joint meeting. The supplier later canceled the supply to Apple.
During the year that Jobs took over Apple, purchasing manager resigned. The operations manager worked under the pressure of Jobs for 3 months and chose to leave Apple.
Jobs feels that these old employees of Apple are slow to work and are not on the channel. He hopes that someone will build Apple's timely (just-in-time) factory. Dell computers did it during the same period.
Just the second year after Jobs took over Apple, in 1998, Jobs met Cook.
