NFT industry several startups and exchanges said that they are discouraged due to the rules of Apple and the 30% commission. The market value of NFT has been negatively affected by cryptocurrency fluctuations, so many startups and exchanges in this field want to enter the App Store to tap potential customers, but most companies will not do so after comprehensive consideration.
According to the rules set by Apple, in-app purchases also charge a 30% commission, which prevents NFT startups like Maigc Eden from entering the App Store. This is even after Apple lowers commissions for companies with annual revenues below $1 million to 15%.
In the case of NFT transactions between users, the fee charged by the NFT exchange is 2-3% of the transaction volume. The fee itself is very small. If 30% of it is paid to Apple, the profit per transaction will be slim.
In addition to commissions, another important reason why many NFT companies say they do not enter the App Store is the issue that in-app purchases must be supported in US dollars or other tangible currencies. It does not accept cryptocurrencies. Since the cryptocurrency exchange rate changes greatly, developers cannot just set the US dollar equivalent value.
Arthur Sabintsev of Pocket Network, a blockchain company, said the problem "makes it difficult to price because you have to program all of these values dynamically". Sabintsev said he had advised customers to allow in-app currency in the same way as some games. Consumers first recharge to the application. Apple charges a 30% commission for natural recharge fees, and then users use the recharged currency to purchase.
However, there are also many problems in selling NFTs in applications. "The obvious feeling is that Apple does not want App Store users to buy and sell NFTs. Since it is a fixed subscription or a fixed price, it is almost impossible to achieve NFT transactions."
It is reported that the way Apple delays approving NFT and encrypted applications for the App Store may support this view. According to Falin, it takes several months for the Rarible app to enter the App Store, while Google Play Store only takes several days.
This does mean that such applications are entering the store, but it seems that they usually act as a showcase for their services. The actual sale or transaction is sent to the browser site, not completed in the application.
Apple reportedly did not specifically address the problem of NFT application latency, but instead stated that its 500 reviewers would check 90% of the applications within 24 hours. Apple also declined to comment on other NFT criticisms, but instead directed its publications to the regular rules of the App Store.
