Recently, at the Third Plenary Computing Alliance 2022 and the WG3 Data Circulation Working Group Meeting of the Big Data Technology Standards Promotion Committee of the China Communications Standardization Association (CCSA TC601), the Institute of Cloud Computing and Big Data of the China Academy of Information and Communications Information released the "Privacy Computing Industry Map 1.0". Starring Technology was selected as a privacy computing technology provider for "Privacy Computing Industry Map 1.0".
"Privacy Computing Industry Map 1.0" was jointly compiled by the Privacy Computing Alliance (PPCA) and the Big Data Technology Standard Promotion Committee (CCSA TC601) of the China Standardization Association. It has been sorted out three sections: "Industry Application Demand Party", "Privacy Computing Technology Provider" and "Hardware Support Enterprise". It aims to sort out the development of my country's privacy computing products and services, so as to facilitate the industry to understand the current market situation and understand the future trends of the privacy computing industry, and at the same time provide reference for the application planning and selection of privacy computing products and services of demanders.
privacy computing technology is an effective technical means to realize the circulation of data elements. starring distributed privacy computing platform Sophon P²C integrates multiple functions such as multi-party security computing, federated learning, etc., providing a complete solution for privacy computing. With privacy protection as the premise, it solves the dilemma of being unable to safely utilize data from all parties during cross-organization collaboration . The platform provides a variety of out-of-the-box tools to facilitate users to perform data processing, analysis, feature engineering and other work in privacy scenarios, and quickly establish machine AI models. The encrypted network communication module is responsible for the transmission of large batches of encrypted information between nodes, multiple encryption security means and excellent communication architecture, ensuring that the platform can also achieve excellent performance under large data volumes.
Starring Technology's privacy computing technology has been implemented in vertical business scenarios such as data circulation, government affairs and people's livelihood, financial marketing, etc., providing safe and trustworthy platform support for cross-enterprise data collaboration.
In government affairs and people's livelihood scenarios , Sophon P²C combines residential electricity and water data to generate a group rental forecast list through vertical federal learning. During the joint modeling process, the entire process is not clearly documented, effectively protecting the data privacy information of residents' water and electricity. The joint training model has increased AUC by more than 10% compared with the local model trained by electricity data alone, empowering government decision-making to efficiently handle and analyze, making outstanding contributions to the government's effective investigation of group rental housing, eliminating fire protection and safety hazards caused by group rental housing, creating a harmonious, safe and beautiful living environment, and playing an informatized supporting and guaranteeing role in government decision-making and people's livelihood construction.
In the precise marketing scenario , through vertical federal learning, car companies have introduced multiple data, enriched the user's characteristic dimensions, and conducted statistical analysis of user behavior. During the joint modeling process, the entire process of clear data does not come out of the local area, effectively protecting the data privacy information of car companies and payment institutions. In addition, while exploring target users and accurately reaching user intentions, saving promotion costs, it effectively improves advertising conversion rate, breaks away from the high cost constraints of traditional advertising delivery models, and makes it possible to grow rapidly at low costs. The sample size of this case is as high as 120 million, with nearly a thousand indicators.
In addition, Starring Technology's technical exploration and implementation practice in privacy computing have also been widely recognized by the industry. was shortlisted for . The "2021 Digital Technology Integrated Innovation Application Typical Solution" . The product passed the Information and Communications Institute "Zhuoxin Big Data Plan" security special evaluation certification ; it won "Jiangsu Province Excellent Artificial Intelligence Product", "2022 Trusted AI" practice excellent cases, and big data "Xinghe" Excellent case of privacy computing ; selected as iResearch Consulting "Privacy Computing Excellent" list, iResearch Analysis "A model manufacturer in the field of privacy computing" , etc.
Starring Technology is committed to building enterprise-level big data basic software, providing basic software and services around the entire life cycle of data integration, storage, governance, modeling, analysis, mining and circulation, and building a data world of tomorrow. In the future, Starring Technology will continue to give full play to its own big data technology advantages, explore technological innovation in the field of privacy computing, ensure the safe circulation of data elements and the release of data value, and promote the high-quality development of digital economy .
