Today is the 39th chapter of "The Analects of Confucius". The content of this chapter mainly talks about the content of "rules". Hope you can get inspiration from it.
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Things are all based on the previous foundation, and their core ideas will not change. If you can see the essence of things through appearances, you can make predictions about the future.
Here we want to develop a concept. The so-called prediction is not a prophet, but a summary of the rules and the determination of future high-probability events based on existing information.
We use fake to cultivate the truth and borrow the case of e-commerce giant Amazon to understand this principle.
founder of Amazon Bezos believes that the essence of Internet + retail industry is platform economy , which has network effect, and will have some monopoly advantage in the long run. Therefore, the platform's leading advantage in the industry is very important, even more important than profit.
Bezos decided to start Amazon. When the business in the United States was complex and rich enough, it had developed from the seller's market to the buyer's market. Therefore, Bezos chose to use the customer's side as the key tool and to maximize the buyer's experience, thereby gaining industry leading advantages.
Amazon takes the saying "become the most customer-centric company in the world" as its business philosophy, and combines it with daily operations to summarize "three minimalist principles of customer first: 1. Unlimited choices, 2 minimum price, 3 fast delivery", which can be understood by every employee and can be implemented in specific work, not just as simple as shouting slogans.
Let's take a look at what Bezos said in his original words:
"I am often asked a question: 'What will change in the next ten years?' But I am rarely asked: What will remain unchanged in the next ten years? I think the second question is more important than the first question, because you need to build your strategy on unchanging things.
Then what will remain unchanged in the past ten years? In the ever-changing retail industry, customers want low prices, more convenient delivery, and more choices, which will never change."
With the advancement of society, various technologies emerge one after another, especially the Internet technology has directly changed the way we live, but no matter how the times change and how technology progresses, the most essential needs of human nature will not change. Bezos was keenly aware of this and strictly followed this rule, which made Amazon today.
We will never be able to escape change, and changes will never come suddenly. Just like the evolution of history, it will not happen suddenly, it will all come gradually.
"A person who spends half a second sees through the essence of things and who spends his whole life cannot see the essence of things, is destined to have completely different destinies." So instead of chasing changes, you will find the core point that will remain unchanged in the industry in the next few years, and let it become your core ability, so that you can take advantage of the future changes and ride the wind.
Just as Confucius told Zi Zhang, if you carefully examine history, you can discover the general laws of social development from it and use it to deduce unknown things. "Although it's a hundred generations, it can be seen."
Chan Shuo Feishu: There is no leap in nature
Thank you for seeing me, and hope to see you in the comment section!
