For Google , in addition to search engines, it is the Android system. In fact, Google has a lot of hardware. In addition to , Google mobile phone , Google also has its own chips. Although the sales volume is not high, Google still attaches great importance to it. Last year, Google released the first generation of self-developed chip Tensor, and next month, Google will release the Pixel 7 series, which will arrive along with the second generation of self-developed chip Tensor G2.
Many people believe that there are many manufacturers of mobile phone chips , Qualcomm , MediaTek , Unigroup Zhanrui , etc. Is it necessary for Google to make chips again?
Google also has many advantages in making chips. Currently, Google has Tensor and Android systems, and its trump card is similar to Apple , which can enhance Google's industry status. Secondly, after successful self-developed chips, some costs can be reduced. Nowadays, Google's mobile phone sales are still good, with a relatively low average cost, which is more cost-effective than purchasing chips from other brands.
However, there are also disadvantages. After all, Google is not only an ordinary mobile phone manufacturer, it is also responsible for providing global Android system services. Once Google's mobile phone sales are too large, it will inevitably arouse the vigilance of Android mobile phone manufacturers. Android mobile phone manufacturers will gradually abandon Google in terms of systems and develop their own systems.
Tensor How is G2 performance? I can only say that it is average, there is still a lot of gap compared to Snapdragon 8 Gen 2.
But Google will still insist on developing its own chips. After all, this is a major trend in the mobile phone industry and it can prove its strength. With strength, you can naturally go up the price. Compared with the virtual heads in software, the hard power of self-developed chips can better shoulder the banner of price increase. If Huawei did not have Kirin chip , how could it compete with Apple in the high-end market?
Therefore, although Google's self-developed chips are slow, the trend of moving forward is certain. At present, the gap between Apple is still quite large.
