"Switch to Huawei or Apple ", "Huawei hard-pressed Apple", "Mobile phone rolls up to the sky"... Two years later, Huawei's high-end mobile phone Mate series returned, and two days later, Apple also released the iPhone 14 series model. The two major brands of new phones were released one after another, which triggered the high-end mobile phone market for a while and was on the hot search list several times.
Industry experts believe that Huawei and Apple have successively released new phones, which is expected to boost the sluggish mobile phone consumer market and bring about a small peak in phone replacement.
Huawei's screen replacement ability has increased by 10 times
Apple has replaced the "notch screen" that has been used for 5 years
In recent years, due to the repeated epidemic and insufficient mobile phone innovation, mobile phone consumption demand has been sluggish, and users have a weak desire to change phones. Last week, Huawei and Apple, two major brands in the high-end mobile phone market, launched the new Mate50 series and iPhone14 series mobile phones, which caused a lot of sensation in the technology circle. So, what innovations have these two new products brought?
It is understood that in addition to XMAGE images, HarmonyOS3 systems, Huawei Mate50 series also has the satellite communication technology that "punches the sky upward". In addition, in order to address the pain points that inevitably arise during use by users, Huawei Mate50 also uses domestic Kunlun Glass for the first time. According to official data, the ability to resist falls can be increased by 10 times.
In terms of battery life, Huawei Mate50 has launched the "low-power emergency mode", which can intelligently start the energy-concentrating pump technology at 1% power, realize 3 hours of standby time, 12 minutes of call, 10 times of code, or scan 4 times of code, to solve the user's electricity needs.
Although Apple's new iPhone 14 series has been accused of "toothpaste-squeezing" updates, the latest A16 processor and the refreshing UI design "Lingdong Island" have won the favor of many netizens. "The 5-year-old notch screen is finally going to change its 'hairstyle'," commented by netizens. In addition, the iPhone 14 series also has a large-screen version, including 6.1-inch and 6.7-inch sizes. Among them, the iPhone 14 Plus is known as the iPhone with the strongest battery life in history. At the same time, similar to Huawei's satellite communication technology, the entire iPhone 14 series will also support the emergency help function under satellite communication.
The market structure of high-end mobile phones may break
is expected to start a small peak in a rotation
The main reason why Huawei and Apple can attract such strong attention in the market is that the current domestic and foreign mobile phone markets have low consumption desire and serious homogeneity in high-end mobile phone innovation. At the same time, as Apple has long occupied the market share of high-end mobile phones, the high-end mobile phone market lacks fresh vitality, and the return of Huawei's Mate50 series may break this pattern. Sun Yanbiao, chairman of
, said that the iPhone 12 series has brought Apple back to the world's number one throne, and the iPhone 13 series has created better results than the 12 series, with its hot-selling cycle as long as 9 months, about 4 months more than the 12 series' hot-selling cycle. Behind the lengthening of Apple's hot sales cycle and the counter-trend growth in sales, Huawei's absence is a major reason, and this also gives Huawei an opportunity.
In the past two years, although Huawei's share in the mobile phone market has continued to shrink, its influence in the user group is still there. Data shows that before the press conference, the number of reservations for the Mate50 series in the official mall reached 2.45 million. Sun Yanbiao said that Huawei’s competition with Apple is not in the global market, but in the Chinese market. Huawei still occupies a certain share in the high-end mobile phone market with a price of more than 5,000 yuan.
Huawei has returned to the main battlefield of the high-end market with the Mate50 series, injecting new vitality into the mobile phone market and bringing more options to consumers. Duan Linfeng, chief product officer of third-party data agency QuestMobile, said that from the perspective of the entire smart terminal market, pragmatic consumption has gradually become the mainstream consumption trend, and demand for digital products has slowed down. However, with Huawei and Apple launching new products, a small peak in the high-end mobile phone market is expected to open up. China Business News reporter Tang Xiaoyan
