Since June this year, the Shanghai Municipal Market Supervision Bureau has organized a platform lighting action to focus on implementing the "Light, Show Certificate, Show Rules" for online transaction operators, further improve the platform economic governance system, help small and medium-sized market entities to digitally transform , create a safe and comfortable online consumption environment, and promote the standardized and healthy development of the platform economy. All platforms in this city responded positively, carried out self-inspection and improvements seriously, and achieved significant results.
01 Xiaohongshu
While carrying out "shown the light, reveal the certificate, and reveal the rules", Xiaohongshu also concentrates on cleaning up invalid licenses and licenses on the platform forged, altered, impersonated, expired, and failed to change in time, and effectively protect the legitimate rights and interests of consumers and small and medium-sized operators.
The certificate information of Xiaohongshu APP can be viewed in the home page → Qualifications and Rules. The third-party operator certificate information on the Xiaohongshu APP is displayed on the homepage of each operator's store. The specific query path: click the store name → click the business qualification → enter the verification code to view. The following 3 pictures
02 Gome True Happy
True Happy set up a special working group for platform lighting. From the PC side to the APP side, from the certificate and qualifications to the platform rules, we have checked and filled out gaps in all aspects, and corrected the problems found in a timely manner. At the same time, relying on the " E-commerce Law ", " Consumer Rights Protection Law ", " Online Transaction Supervision and Management Measures ", "Food Safety Law" and other laws and regulations as the basis, we will publicize laws and regulations for third-party operators who have settled in the platform, and start management from the source, so that operators can understand the purpose of "lighting action", so as to better cooperate with this work. The third-party operator certificate information on the APP of
, is displayed on the homepage of each operator store. The specific query path: click the store name → click the certificate information → enter the verification code to view. The following 4 pictures:
Considering that the APP page space is limited, Zhenhwa APP innovatively displays the platform licenses and rules in the form of a floating window on the homepage. Users only need to click on the floating window to directly open all licenses and rules. As shown in the figure below:
03 Ele.me
Ele.me attaches great importance to qualification compliance requirements, actively optimizes industry development, and effectively protects consumers' right to know . According to the work requirements of "platform lighting", the platform has carried out centralized cleaning of 48,720 unlicensed households in cases such as forgery, alteration, impersonation, expiration, and failure to change in time.
merchants are illuminated. In the "Merchant" column of operators on the platform, click "View our store's food safety information" to check the merchant's business license, food business license, pharmaceutical and equipment industry license and other related qualifications. The pictures are clear and magnified, and have good readability, which conforms to the three principles of "showing out", "comprehensive" and "eliminating".
04 iBailian
iBailian platform actively studies and implements specific requirements for lighting action. Based on the platform license, service agreement, and transaction rules displayed in the front-end sub-module, an aggregation display portal of "Platform Rules Help Center" is added at the bottom of the PC end, and one-click jump to the platform help center. At the same time, the APP and PC end help center classifications are topped with the "operation license", "member service", "platform order", and "merchant rules" classifications are facilitated by operators and consumers on the platform to browse centrally.
PC license and rules display
APP Help Center Homepage
Shop on the platform reveals the license and displays
Step1. Click on the store homepage reveals the license entrance
Step2. Scan the code/member login
Step3. Enter the verification code
Step4. Check the business license information
