In recent years, " carbon peak " and "carbon neutrality" have become a broad consensus, and the development goals of "achieve carbon peak by 2030 and achieve carbon neutrality by 2060" have also been clarified. Based on this, various industries have actively invested in the popularization of green consumption and low-carbon transformation, using "old goods recycling" and "old trade-in" as anchor points to create a "circulating supply chain". While driving consumption upgrades, they also continuously promote the concept of sustainable consumption. form. On September 6, when the new Huawei Mate 50 series was first released, JD.com announced that it will jointly create a "sustainable plan" with Huawei to empower environmental protection actions with technology, and innovation oriented towards "old-for-new" services to help enterprises, Brands and even consumers improve the performance of carbon reduction .
Nowadays, "green and low-carbon" has become a trend of consumption trends. But what is interesting is that through the consumption habits and concepts of contemporary young people, we can find that although most consumers do not fully understand the connotation and scope of green and low-carbon, they have long unconsciously put the wisdom of "sustainable life" into practice. For example, if you order takeout, do not cut out tableware, cut old clothes into the latest styles, print paper on both sides, and recycle electronic products to subsidize new machines... It can be seen that green consumption concept "silently moisturize things" penetrates consumers' daily life In every aspect of life, in their world, everything can be exchanged for the old and the new! As a result, under the guidance of many actions, more and more people realize that "sting" is not at the expense of quality of life, but is a lifestyle that is close to the origin of life and is economical and environmentally friendly.
is worth mentioning that in the process of advocating green life, JD mobile phone trade-in services play an important role in promoting green consumption and promoting the implementation of the "dual carbon" goal, and are supported and trusted by many users. Data shows that in the first quarter of 2022, the number of users who used JD to buy the latest mobile phones increased by more than 15 times year-on-year. JD mobile phones traded for NEW is becoming a new choice for users to consume in green! This time, JD.com and Huawei Mate 50 series have created a "sustainable plan", which has exerted the power of gathering to integrate Huawei's new mobile phones with thoughtful services. Through a maximum of 1,888 yuan in old-for-new subsidy, it will bring users the ultimate renewal experience and save money While worry-free, it can also reasonably recycle old machines to promote efficient recycling of resources.
JD.com has always been committed to promoting new green and low-carbon consumption models, and through continuous upgrading of old-for-new services, low-carbon and healthy consumption attitudes can be spread more efficiently. In order to implement resource recycling and environmental protection, in August 2022, JD.com joined hands with China Greening Foundation to launch the "Old-for-new 1 Yuan Green Action" public welfare project. For every 1 mobile phone product exchange order for users to complete on JD.com, JD.com Donate 1 yuan to charity tree planting, so that every mobile phone replacement will become a green action, and promote the high-quality development of circular economy .
In short, the "sustainable plan" jointly created by JD.com and Huawei Mate 50 series is an innovative implementation of the two parties in their long-term pursuit of green consumption concepts. JD.com’s mobile phones continue to upgrade their old-for-new services with brands, taking the lead in taking a "full-chain carbon reduction" path, not only vividly interpreting the green and environmentally friendly image of itself and the brand, but also awakening consumers’ environmental awareness and gathering forces from multiple parties to promote “carbon” The implementation of the goals of "neutralization" and "carbon peak" will inject vitality into the sustainable development of the green economy!
