On September 8, Apple held an autumn press conference as usual. This time, it was recorded in the form of video. It is said that the video of the press conference was recorded as early as July. After the
press conference, Apple made it to the domestic hot search list without any suspense, but unlike the previous top rankings, this year's hot search list is only a few.
This is not because Apple's press conference has no complaints, nor because Apple phones have no appeal. It may be related to the rules of domestic hot search lists, and it does not want a brand to overwhelm the hot search list. There are fewer hot searches on
, and it does not affect the sale of Apple phones. It is understood that the reservation purchase volume of iPhone 14 Pro on multiple platforms is more than 500,000, and now it takes more than 50 days to place an order before delivery. Some netizens reported that Apple's official website has collapsed and it has made a successful payment, but the page shows that it is paying. It is obvious that the iPhone 14 Pro series has become a product that consumers are sought after. However, iPhone 14 seems too neglected, and you just need to wait until the normal sales date before you can ship it. This also shows that many people are not interested in the iPhone 14.
It's no wonder some netizens complained that the iPhone 14 series is popular except for iPhone 14.
The starting price of the iPhone 14 Pro series is about 3,000 yuan more expensive than the starting price of the iPhone 14 series. Why does the expensive ones sell better?
This starts with the differences in the functions and configurations of the two series of iPhone 14.
The iPhone 14 and iPhone 14 Plus are equipped with the A15 bionic chip, which is exactly the same as the iPhone 13 Pro. It uses TSMC's 5nm process, which is the strongest chip in Apple's history at that time. The camera data is not much different from iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are equipped with A16 bionic chips, using TSMC's 4nm process, and the overall performance has been improved by more than 40%. The main camera has been upgraded to 48 million pixels, and the sensor size has increased by 65%.
Judging from the changes in parameters, the iPhone 14 series has not changed much, and it can be described as "old wine in new bottles". The iPhone 14 Pro series is still significantly upgraded compared to the previous generation.
In addition to this, in terms of function, the iPhone 14 series has an additional SOS help function. The mobile phone comes with a car accident detection function. When the car owner encounters a car accident and cannot move, he will actively call the help phone number, which is relatively intelligent. The iPhone 14 Pro has an additional design of a lively island.
The small bang design allows Apple designers to play with it, because it will have different bang shapes according to different functions, which look more flexible, so it is called "Lingdong Island". The emergence of
Lingdong Island successfully concealed the impact of the camera on the screen, thus making the screen look more harmonious and becoming a plus point.
A considerable number of consumers actually do not understand the performance and parameters of the mobile phone, but the design of this Lingdong Island is a change that can be seen by the naked eye, which is the reason why many consumers change their mobile phones.
Netizens have different opinions on the design of Lingdong Island. Some netizens said that they like it very much and want it. Some netizens also sneered at this because this idea was not original by Apple. LG had a design similar to Lingdong Island 10 years ago. Even the domestic mobile phone Honor had similar designs four years ago.
. Netizens also have controversy over whether the design of Lingdong Island is original by Apple, because whether it is LG or Honor, the underlying logic of the design is completely different from Lingdong Island, so it cannot be regarded as plagiarism. However, some netizens pointed out that Apple's Lingdong Island has been upgraded based on the original basis, that's all.
In fact, it doesn’t seem to be important whether it is original to Apple’s mobile phones, because Apple has indeed made new upgrades based on creativity, which are all considered original, and other brands cannot receive patent fees for Apple’s mobile phones. More importantly, Apple phones have become the biggest selling point because of this small highlight.
can be known through the pre-sales of the iPhone 14 series and iPhone 14 Pro series. It is logically a huge victory, but it was mocked by Apple founder Jobs youngest daughter Eve Jobs . Eve said that the iPhone 14 is a iPhone 13 with a shell.
I have to say that the rich second generation really dares to say it. This also reminds me of the scene of Wang Sicong angrily criticizing Wanda Hotel in , which also makes their image more three-dimensional in the eyes of the public.
Overall, the iPhone 14 Pro series is more eye-catching than previous generations. The addition of Lingdong Island will not make Apple phones stronger and bigger, but it can make it more popular.
In recent times, various media have been paying attention to the decline in smartphone sales, because with the improvement of smartphone performance and the increase in sales prices, many people have a longer and longer cycle of replacing mobile phones, and some mobile phones can be used for 4 years. The above is not stuck.
In fact, another reason why people don’t change their phones is that there are very few innovations on the phones, which makes it difficult to arouse people’s desire to change their phones. Apple has triggered a snap-up effect through its small Lingdong Island design, which is also worthy of the attention and learning of domestic mobile phone manufacturers.
However, we can also see Apple's tricks, because Lingdong Island only has the iPhone 14 Pro series. If you want to buy it, you may have to spend more than 3,000 yuan. This will undoubtedly greatly increase Apple's profit level, so it doesn't matter if the iPhone 14 series is sold at all!
This is the best era and the worst era. With capital thinking and innovative models, the whole world is your stage!
In the world of new business, there are no eliminated industries, only eliminated products and outdated business models. In the future, all business competition will focus on in product innovation and model innovation.
A company or a boss is destined to be defeated in advance if the innovation ability is short. Please remember that without innovation, there is no imagination!
