As the world's leading wireless technology innovator, Qualcomm is constantly approaching digital technology enthusiasts and a wide range of consumers through the Snapdragon brand and the cutting-edge products and technologies it supports, giving people the opportunity to experience cutting-edge mobile technology up close. Take advantage of the charm of technology and enjoy the mobile experience supported by multiple categories of Snapdragon terminals.
html On August 26, the Snapdragon Carnival was officially opened at the Memory International Fashion Industrial Park in the eastern suburbs of Chengdu. Shi Jiang, deputy director of the Propaganda Department of the Chengdu Municipal Party Committee and director of the Chengdu Cultural Industry Office, Mu Tao, chairman of Chengdu Media Group , Chengdu Chenghua Ma Yawei, Director of the Propaganda Department of the District Party Committee, Sheng Kuang, Global Senior Vice President of Qualcomm, Hou Mingjuan, Global Vice President of Qualcomm, and Li Jing, Global Vice President of Qualcomm, were present at the scene. The three-day Snapdragon Carnival is the first large-scale offline digital entertainment event created by and Qualcomm . Qualcomm joins hands with more than 100 industry partners such as operators, smartphone manufacturers, automobile manufacturers and e-commerce companies in a large exhibition area of 16,000 square meters. Nearly a thousand top technology products will be displayed, bringing a comprehensive digital entertainment experience integrating technology, e-sports and trendy games to the vast number of technology enthusiasts, gamers and Generation Z people.
Top gaming features are at your fingertips, and everyone can enjoy a professional-level e-sports experience
Snapdragon has always been synonymous with top-notch Android mobile experience, and many terminals equipped with the Snapdragon 8 series flagship mobile platform have also become major players in professional e-sports It is the official designated machine for the game, providing professional players and ordinary players with the magic weapon to win. The first-generation Snapdragon 8+ mobile platform uses the fourth-generation Snapdragon Elite Gaming and can support more than 50 features. In order to allow players to operate smoothly and win happily, Qualcomm has also conducted in-depth research with game studios and terminal manufacturers. At present, Snapdragon Elite Gaming’s ultra-smooth gaming experience, highest HDR quality, and PC-level features have not only been implemented in some popular masterpieces, but have also been gradually applied to new games.
In order to better support the experience of the new generation strategy mobile game " returns to the empire " on smartphones supported by the Snapdragon mobile platform, Qualcomm and Tianmei Studio have carried out a series of optimizations, including hero skeleton animation sampling optimization, Graphics rendering optimization, shading language instruction level debugging, and bandwidth optimization. In terms of rendering methods, the Flex Render feature of the Adreno GPU on the Snapdragon mobile platform can support both TBDR (Tile-Base-Deferred-Rendering) and DR (direct-rendering) rendering architectures, allowing the game screen to select the optimal rendering method to achieve Faster rendering and less energy consumption.
In addition, Qualcomm and Tianmei Studio have also jointly optimized the elimination of fragments in the game screen. The source is the basic unit used to update pixels, including color, depth, texture and other data. If the fragment is depth culled before the fragment is shaded, it means that useless updates to the pixels can be saved, greatly reducing the GPU load. Qualcomm and TiMi Studio jointly optimized the rendering order to achieve the best elimination effect of Adreno low-resolution depth map (Adreno LRZ, Low Resolution Z). Adreno GPU's LRZ technology can quickly eliminate unnecessary fragment calculations, thereby making depth sorting unnecessary during rendering, reducing the sorting load on the CPU side and greatly improving the rendering performance on the GPU side. In terms of shading language, the best performance is achieved by taking full advantage of the hardware feature of the Adreno GPU, which processes 16-bit floating point numbers twice as fast as 32-bit floating point numbers. In terms of bandwidth, both parties conducted joint batch processing to maximize the loading speed of textures on Adreno GPU. Both parties have also added GPU hardware-level optimization for specific application scenarios. The HDR Fast Blend feature supported by Adreno GPU has been carefully optimized at the hardware level for specific scenes, such as combat special effects, which improves hybrid GPU rendering performance by up to 2 times in HDR format. With the blessing of Snapdragon Elite Gaming, "Return to the Empire" has excellent performance on the Snapdragon 8, 7, and 6 series platforms, allowing players to experience the vivid and immersive battlefield. The gaming features of the
Snapdragon mobile platform have been continuously upgraded, which not only enhances the mobile gaming experience, but also promotes the development of the mobile e-sports industry.This year, Qualcomm teamed up with ESL Gaming to create the Snapdragon Esports Pioneer Tournament, a global mobile gaming event. Among them, the Snapdragon Esports Pioneer China competition was officially launched in April this year. It has set up the Snapdragon Esports Pioneer Elite Invitational Tournament and the Snapdragon Esports Pioneer National Challenge for professional players, allowing players who love mobile esports to compete on the same stage. Competition, popularize the passion and fun of mobile e-sports to all people. During the Snapdragon Carnival, the finals of the Snapdragon Esports Pioneer Elite Invitational Tournament will be held. Multiple professional teams and anchor teams will compete in four popular competitive mobile games to stage a peak battle.
Snapdragon’s six major technology areas improve the mobile experience in all aspects
In addition to games, the imaging, audio, AI, connection, security and other features on mobile phones are closely related to people’s daily mobile experience. In the past few years, Snapdragon has also been involved in these Continuous breakthroughs in the field of technology help OEM manufacturers create differentiated experiences.
It is particularly worth mentioning that the imaging experience of smartphones has become an important consideration for consumers when purchasing. Snapdragon Sight imaging technology has achieved a series of mobile industry firsts, allowing ordinary people to take colorful and detailed photos, as well as 4K HDR and even 8K movie-quality video. Take Snapdragon 8/8+ as an example. It supports 18-bit triple ISP and can capture images at a speed of up to 3.2 billion pixels per second, delivering ultimate results in low light, anti-shake, color and clarity. With the support of Snapdragon, the imaging and video capabilities of smartphones have accelerated their evolution to professional levels, which has also broadened the creative and shooting methods of professional photographers. At the Snapdragon Carnival, the Snapdragon 8K theater staged the film "China: Paradise of Cute Things". It was shot and recorded by China National Geographic photographers using smartphones equipped with the Snapdragon 8 series mobile platform. The agility and vitality of nature.
Auditory effects are equally important. Snapdragon Sound technology integrates a set of cutting-edge audio and connection technologies and is specifically optimized for the audio link between mobile phones and headphones, bringing ultra-high-definition audio, ultra-clear voice calls and ultra-low Delayed gaming audio experience. At the same time, Snapdragon Connect can bring a high-speed, reliable, and smooth connection experience, Snapdragon Smart provides smooth, intuitive, and immersive smart gameplay, and Snapdragon Secure protects the security of smartphones at all times.
Rich terminal categories, panoramic depiction of a new blueprint for digital entertainment
Qualcomm adheres to the "unified technology roadmap" strategy and is committed to extending the technology accumulation and leading advantages in mobile terminals to a rich variety of edge-side terminals. In the Snapdragon Hard Core Discovery Hall, China Telecom , China Mobile, China Unicom , and China Radio and Television’s four major operators demonstrated the Internet of Everything scenario empowered by 5G; Xiaomi , Honor , OnePlus, iQOO and ROG bring the latest flagship smartphones equipped with Snapdragon 8/8+; at the same time, tablets and gaming platforms, TWS true wireless headsets, trendy smart watches , thin and light Snapdragon notebooks, XR devices and flagship routers and other terminal products All appeared. Not only that, Nine's electric cars, balancing car , go-kart and Zero Zero Technology's drones also made stunning appearances, allowing the audience to experience multiple different terminals at once and fully experience the new blueprint for future digital entertainment life.
The immersive experience of virtual and real integration is one of the scenarios highlighted in this new blueprint, and the evolution of technology makes it no longer out of reach. Today, XR is generally regarded as a terminal that connects physical space and digital space. Qualcomm has been deeply involved in this field for more than ten years and promotes XR technology and Ecological cooperation and development make Snapdragon the key to the metaverse. The Snapdragon XR Fantasy Journey at this carnival is built based on the all-in-one VR machine equipped with the Snapdragon XR2 platform. With the powerful graphics processing capabilities of Snapdragon XR2 to bring ultra-clear visual effects, the Snapdragon XR Fantasy Journey achieves high quality With advanced graphics rendering and 8K H.265 real-time decoding, you can immerse yourself in a new world you have never seen before and enjoy an ultra-clear visual experience.Then, through the top Wi-Fi 6 features of Qualcomm Fast Connect 6800 mobile connection system, low-latency wireless connection between the VR all-in-one machine and the sports seat is realized, taking the audience on an immersive and wonderful journey and enjoying true immersion. XR entertainment experience.
In addition, the combination of 5G and AI technology is making cars the "third living space." The Snapdragon Cockpit Platform continues to iteratively upgrade, providing drivers and passengers with more personalized cockpit configurations and a truly immersive experience through highly customizable and always-connected SoC and virtualization software solutions, including AI virtual assistant, situational safety, In-car gaming, 4K multi-screen displays, top-notch audio and video, and more. In the Snapdragon Smart Driving New District, the top smart car brands equipped with the Snapdragon cockpit platform - Xiaopeng , Jikrypton , and Leapao are here, allowing the audience to experience a more convenient and enjoyable travel life. In the future, Qualcomm will continue to expand the Snapdragon ecosystem and work with partners to create a better future digital life.
