I don’t know if you still remember the price war in the express delivery industry two years ago. Logically speaking, price wars between companies are a good thing for consumers. However, this price war has left consumers with lingering fears. Various express delivery companies have been frantically reducing costs. Lost and damaged items, false signatures, etc. have become commonplace. Many consumers have simply given up the idea of purchasing valuable items online.
The furniture itself is relatively expensive, heavy and bulky, and it is afraid of being bumped, so it requires a dedicated person to install it. Therefore, the most difficult thing about purchasing furniture online is logistics. In the previous price war in the express delivery industry, many furniture merchants also suffered a big impact. Take Foshan as an example, which is the largest furniture industry cluster base in China. Owns more than 80 furniture manufacturing companies 00 companies, accounting for 80% of the country's share, but even , JD.com and , which does its own logistics, encountered Waterloo here. In the first half of last year, JD.com's order volume could still reach one or two thousand. From the second half of last year to the whole of this year , JD.com only has a few hundred orders left.
The reason is that Jingdong itself does not have a professional home decoration logistics network, and directly uses the large-scale network to send furniture. Not only is the loss rate high, but also because there is no self-operated installation master at the end, the installation quality cannot be guaranteed. , in short, JD.com’s advantages cannot be reflected in furniture logistics.
Faced with this situation, Cainiao rose to the challenge and insisted on specializing in furniture logistics. It not only built the largest self-operated industrial belt distribution center in the domestic home decoration industry in Foshan, but also "delivered to homes and delivered installations." The "all-in-one" service has been extended to more than 300 cities across the country.
In the past, home improvement logistics often adopted the " consolidating model" for cost savings, which was not timely. However, rookie has opened a fixed-point freight shuttle from Foshan's furniture industry to 70 core cities across the country to achieve " Compared with ordinary logistics, Cainiao Shipping for Foshan furniture can save two to three days on average, greatly improving the logistics experience.
In the past two years, Cainiao has continued to make efforts in self-operated logistics. If you want to do a good job in furniture logistics, you cannot avoid high-cost investment. The biggest shortcut is actually to do it in a down-to-earth manner. There are no shortcuts. Cainiao now delivers logistics nationwide through Foshan, with a full-link self-operated rate of more than 75%. Now Cainiao's volume in Foshan can reach an average of more than 2,000 orders per day. Hands-on work all the way to high-quality end-of-line services have allowed Cainiao to secure its top spot in the home improvement logistics industry.
