Physical stores are facing a once-in-30-year counterattack opportunity, and in the future, takeout and e-commerce will be rubbed against each other. Whether you are a clothing store, a restaurant, or a beauty salon, as long as you remember the dry information I share below, your

physical stores are facing a once-in-30-year counterattack opportunity. In the future, takeout and e-commerce will be rubbed against each other.

Whether you are a clothing store, restaurant, or beauty salon, as long as you remember the dry information I share below, your performance will have the opportunity to increase 2-10 times in one month.

. Physical stores counterattack takeout and e-commerce

. Three ways to attract customers

3. We must accumulate digital assets

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Since Jack Ma launched e-commerce, e-commerce sellers have relied on low prices and traffic advantages to almost Stealing business from all physical stores.

Some people may not be afraid when e-commerce comes. We can use takeout, group buying platforms, and intra-city e-commerce platforms to promote business and attract customer traffic.

But after joining the food delivery platform, physical merchants realized that each platform tried every means to squeeze merchants, and the deduction point for each order was about 25%.

is equivalent to every physical store owner passively working for the platform. Once they leave the platform, there will be no customer flow.

What should physical store owners do in the future? It is necessary to learn three-dimensional marketing and build multiple sales channels to meet the diverse shopping needs of consumers in the same city.

二

What is a three-dimensional sales channel? That is to build a good store offline and a county online, and connect old customers through social links to continue monetizing.

First of all, you have to know that no matter what business you are doing now, the biggest problem is traffic. Therefore, in addition to obtaining natural traffic through stores, physical stores must learn to obtain public traffic through short videos.

To achieve this goal, you must have a certain account that specializes in marketing, apply to open a corporate blue V, claim stores, and activate the group buying function.

In this way, you can increase your customer flow by publishing videos through a certain audio channel every day, and giving priority to publishing them in the same city or choosing the delivery area through paid promotion.

For example, if you are doing business in a county and you only target customers in one county, just select the age; if you are in a first- and second-tier city, you can only target one area or even one street (3-5 kilometers range).

So this is equivalent to sending out leaflets before, but the effect is more accurate than leaflets; and it can directly convert online through group buying activities, attracting online customers in the same city to the store.

Secondly, if you want to get more accurate customers, you also need to do a good search for a certain sound.

means that you first create a topic and bring it with you every time you publish a video (see the picture below).

For example, if you are in the catering business, every time you publish a video, you can bring up the topic of food recommendations in a certain place, so that customers in the same city can find you when they search for related services.

Finally, for some saunas, beauty salons, entertainment or maternity and baby stores, and cosmetics stores, you can also do live broadcasts after you make the video.

Of course, this live broadcast is not used to sell goods. The more important thing is to use the live broadcast as an entrance to promote your store, offline services, and attract customers in the same city to come to the store for consumption.

Just like one of our students who runs a sauna and entertainment club, he sold more than 500 tickets to the club through live broadcast in half an hour.

三

If you do a good job in attracting traffic from short videos, you are only half successful. If you want to increase the customer's repurchase rate and achieve sustained profits, you must do a good job in personal accounts, corporate accounts and social sales.

For example, if you are in the cosmetics business and you attract traffic through short videos, if you do not have a personal account, then the consumer will leave after purchasing the cosmetics, and it will have nothing to do with you.

Therefore, you need to pay for promotion, make short videos, and live broadcast every day to attract new customers. When the repurchase rate of your customers decreases, your promotion fees will increase.

So as long as people come to your store and purchase products, whether it is natural traffic or short video traffic, you need to introduce personal accounts through the reward mechanism and accumulate digital assets.

For example, if a customer buys 500 yuan of cosmetics, as long as he scans and adds his personal number, he will receive a box of facial mask, a trial product, etc. as a gift.

Some people may say that adding a personal account is useless, and no one will buy it.

Adding a customer to a personal account is just a link, just like when you add a beautiful woman's personal account, you just have the opportunity to get to know her. If you want to develop further, you need to send her a message and invite her to dinner.

In the same way, after you have added old customers, you have to publish content that is beneficial to old customers or publish activities in the store every day. But when you are valuable to others and allow others to take advantage, others will consume your products a second time. , have more to do with you.

If you want to know more about the transformation of physical stores and the methods of building three-dimensional sales channels in physical stores, you can click on the column below to learn. I have detailed explanations in the column.