The biggest pain point of traditional enterprises is that their products cannot be sold. The fundamental reason is the lack of user focus and the lack of ways to connect with users. Using the Internet, especially the mobile Internet, to create new models and products, the key to

The biggest pain point of traditional enterprises is that their products cannot be sold. The fundamental reason is the lack of user focus and the lack of ways to connect with users. Competition in the mobile Internet era is not won by products, but by ecosystems. Using the Internet, especially the mobile Internet, to create new models and products, the key to innovation is to find the pain points of users. Finding the pain points of user needs in traditional industries is a kind of innovation.

I once had a client who specialized in health and wellness products.

has built an WeChat mall (90% of social interactions are on WeChat, and we use WeChat’s social circle to promote and attract traffic).

has the most basic distribution in the mall. Users recommend people to come to the mall to pay for purchases and enjoy preferential commissions. (Currently only supports Level 2. Within the legal scope of the country, if you need to achieve Level 3, you need to report)

In addition to the most basic marketing tools for secondary distribution, it also adds the latest secondary distribution combined with 2+1 linkage. Mode

Mode sets two identities: agent and partner

① A big gift package for big health products 499-699 (customized product price)

The user purchases the gift package in the special area and becomes an agent; he or she can recommend two more partners to buy. Receive a direct referral reward of 100 and become Partner A.

② If partner A recommends other partners to purchase, he will receive 200 of the 100+ referral points reward, which is 300 yuan

③ Level reward: refers to the partner recommended by partner A. After this partner also becomes partner B, assuming that B It was recommended by A. The average income of a person under team B is 300. A can get 10% of B's ​​income, which is 300x0.1=30. If there are hundreds of people under team B, then what is the equal income? Is it higher?

④ Assistance mechanism: In order to avoid some people who want to get rewards quickly and recommend their own zombie accounts, and then cut off the income of this line, the platform will have setting regulations. After users become partners, they must help themselves The first two recommended partners also become partners or the line reaches a certain level of performance, otherwise 20% of the user's total income will be frozen.

⑤ Transposition: The transposition function is new in version 5.0. If you really can’t help the two friends you initially recommended to become partners, but you want to unfreeze the 20% cash withdrawal frozen by the platform, you can enable the exchange. Position mechanism, replace inactive partners with active partners, and then maintain normal withdrawals (tips: the same position can only be changed once, if the conditions are met, there is no need to freeze in the future)

⑥Bonus pool: For each transaction, the platform will give a percentage When the bonus pool reaches a certain amount, the platform will distribute it proportionally based on the performance of the partner team.

⑦0 yuan welfare area: Every participating user can go to the welfare area and pay the postage to receive products for free. The product types are not only health products, but also daily necessities, fast-moving consumer goods, cosmetics, etc. For users to choose.

⑧ Can be connected to advertising e-commerce, combined with points monetization and other models

So how to ensure that the platform can be carried out legally and compliantly?

1. The change on the platform can be withdrawn at any time (all withdrawals must be made after legally deducting taxes)

2. The model is to combine products, merchants must deliver goods normally, and can follow up logistics information at any time

3. Merchants control product profits to avoid bubble problems (this area , there will be a problem of accurately calculating the ratio based on the product cost price and market price)

According to this model, within a week, the traffic will explode. The chain-level secondary distribution model is a legal fission. There is no bubble problem. Any product can use this model. Whether it is beauty products or daily necessities, using this model can quickly attract traffic. It is just a matter of professional proportion. Designed by professionals.Including small programs, when the traffic increases, they will face problems such as being monitored by the state or reported by peers, resulting in their accounts being banned. Once their accounts are banned, all efforts will be wasted. Here we have to briefly talk about super APPs. Super APPs are a go-to With a centralized solution and an e-commerce APP that only produces content, you don’t have to worry about account closures. It is a top-notch structure in the market. In this regard, friends who are interested in this model can leave a private message and set up a complete solution for your product!