seems to be really going to part ways this time.
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Although it has separated from Apple , Jony Ive still maintains cooperation with Apple through the new company LoveFrom after 2019. However, according to the latest report of New York Times , the two parties now seem to be really going their separate ways. Apple and LoveFrom are said to have agreed not to renew the contract, marking the first time since the 1990s that Apple has completely excluded Ive from its designs. Shortly after Ive announced his own business, there were reports that he left Apple because Tim Cook was not interested in design. Cook's response at the time was that this statement was "ridiculous," but only the person involved would know how it might actually be.
The New York Times mentioned that LoveFrom’s multi-year partnership with Apple is worth $100 million, but there are rules that stipulate that Ive’s company is not allowed to cooperate with potential competitors identified by Apple. It is reported that Ive hopes to gain more freedom in customers' choices. Many executives at Apple have doubts about the fees the company pays Ive. At the same time, they are also concerned about the increasing number of designers switching jobs. Go to LoveFrom to feel dissatisfied. If this is the case, then it might be the ideal outcome for both parties to at least maintain a good reunion on the scene.
