In recent years, due to the epidemic and other reasons, many people have an increasing demand for electronic products, and many mobile phone companies have made a lot of money. This has made some industries jealous, and even some automobile companies have begun to enter the mobile phone industry. . Recently, Geely's Hubei Xingji Times Technology Co., Ltd. and Zhuhai Meizu Technology Co., Ltd. officially signed a contract in Hangzhou, and Geely also announced that it has obtained a 79% controlling stake in Meizu . After this news came out, it sparked heated discussions. Geely also made mobile phones. Many people couldn't help but sigh that the smartphone industry may usher in new variables. In fact, as early as late September 2021, Geely had officially announced that it was going to make a mobile phone. Now more than half a year has passed, and it has finally taken action. The signing ceremony was attended by Li Donghui, CEO of Geely Holding Group, Li Shufu, chairman of Xingji Times, and Huang Zhang, founder of Meizu Technology. Judging from the cooperation photos released by the two parties, Huang Zhang and Li Shufu clasped their hands. It can be seen that the cooperation between the two parties is quite pleasant.
Meizu Technology, founded by Huang Zhang, has emerged from the MP3 business and is one of the earliest domestic smartphone brands. It can be said that it is almost a veteran in the domestic smartphone industry. Now that Meizu Technology has transferred control to Star Age, this means that the Meizu Huangzhang era is over and Meizu Technology may enter a new journey. At this signing ceremony, Li Shufu said that the current technological innovation and ecological integration of the consumer electronics industry and the automotive industry has become an imperative trend. Geely intends to build a cross-border user ecological chain through the deployment of mobile phone business. . Huang Zhang also pointed out at the signing ceremony that Meizu Technology will work closely with Xingji Times to create better products.
According to official information, after receiving strategic investment from Xingji Times, Meizu Technology will continue to operate as an independent brand, and Huang Zhang will become Meizu Technology’s product strategic advisor. In addition, official information also mentioned that after the investment is completed, Meizu will receive support from more industrial chains and ecological resources. It is also revealed that Xingji Times will not only make smartphones, but also XR products, wearable smart terminal products, etc. XR and AI technology and other fields will become its key investment projects. When Geely announced its entry into the mobile phone industry, it aroused a lot of heated discussions. The reason why Geely chose Meizu this time has also aroused the curiosity of many people. Some people believe that the alliance between Geely and Meizu may have clearly hinted that the smartphone industry has ushered in new variables.
Shen Ziyu, vice chairman of Xingji Times and chairman of Meizu Technology, mentioned that the negotiation and signing between Geely and Meizu took only four months. It is obvious that this is a "coincidence and sympathy" between the two parties. . In addition, Shen Ziyu also pointed out that Xingji Era’s focus will be on the high-end smartphone market, which has “no conflict” with Meizu. At present, Geely's focus is still on the automobile business, but it will also form better synergy with the mobile phone business. For example, at the software level, Geely believes that the two can empower each other. From this point of view, the reason why Geely wants to make mobile phones may be that it will form a strong linkage with the automobile business, especially as the transformation of automobiles to intelligence has become a trend, and the collaborative interconnection of mobile phones and cars may become the general trend of industry development, so Geely's entry into the mobile phone industry may be an early layout.
