Nowadays, e-commerce new retail is really popular. Many friends around me say that they basically don’t go to offline stores anymore. They just buy and place orders on their mobile phones and just go and get the express delivery. There are two reasons. First, The prices online ar

New e-commerce retail is really hot now. Many friends around me say that they basically don’t go to offline stores anymore. They just buy and place orders on their mobile phones and just pick up the express. There are two reasons. One is The prices online are much cheaper and there are more activities. Second, because express logistics is now very developed, goods can be picked up quickly.

Looking back at offline stores, in terms of price, they do not have any advantage over online new retail, but they still have irreplaceable factors. The editor of Andeli Huijuyunjia will analyze it today.

1. Interactive attributes ‍

These physical stores outside the community should not be underestimated. Usually the store owners help customers collect express delivery, and there is interaction. This interaction seems very simple, just nod, or go to the store Just spend whatever you want, and the store will make a profit on whatever you buy. Interaction can therefore be profitable. Interactivity is irreplaceable. The most important thing between people is interaction. Business is "dead" and people are alive.

Another point is that the interaction in physical stores is timely. Many times in offline stores, the store only serves one customer. Sometimes, when you go to a store, the store does not have time to take care of itself in time. But when it comes to online shopping, one customer service representative has to deal with many people, so the responses are often slow and mechanical. They only have a few fixed words, and sometimes they can be quite "unresponsive".

However, this will not happen in a physical store. Any problems will be communicated and solved immediately. With high efficiency, customers will be satisfied with their consumption. Even if a customer is not accommodated in time, you can quickly go back and explain the reason. Furthermore, you can also increase recruitment efforts to find another clerk. In short, problems arising from offline consumption can be solved faster.

2. Community attribute ‍

Although online stores can do business with customers from all over the world, offline stores do have their own fixed customer group and a large group. This is the "community" advantage!

Think about it carefully, do all the stores in the community around you always repurchase, and you will always see some familiar customers going to make purchases, plus word of mouth from customers, sharing these little things in daily life in daily chatter , which makes offline stores always have customers, and makes people more trustworthy in the recommendations of neighbors. This is the benefit brought by the "community" attribute.

3. Experience attributes ‍

Let me give you the simplest example of this attribute, buying clothes. When you buy clothes in a physical store, you can directly see the quality of the clothes, the fit and the various routing of the clothes after wearing them, and you can intuitively see the effect of the clothes, and you will not be like the "impulsive consumption" that occurs when shopping online. ". In addition, you can choose some other clothes to match in the store. Isn't this better than online shopping, which can't be seen or touched?

This is why some people would rather spend a little more money and consume offline. After all, they are paying for products they know about. Buying things online may involve a bit of gambling, and after-sales processing is also a hassle. thing!

In the future, based on the needs of more people and consumption upgrades, physical stores will not disappear and offline waiters will be more needed. Instead, they will be upgraded simultaneously online and offline.

However, now there is also a combination of online and offline. The model of online purchase and offline experience will become a new opportunity for the rise of physical stores. Just like the social e-commerce platform like Andelihui Juyunjia, which uses Internet + for precise marketing to accurately retain customers, the customer conversion rate will be much higher, and the cost is low, which is more suitable for physical store merchants to refer to. ! If you can use it well, you will get twice the result with half the effort! We'll see!