Foreword:
Indeed, at the end of June, Xiaomi suddenly announced an unexpected news, that is, the launch plan of Xiaomi 12S series, which not only included the "Ultra version" of the annual machine king, but also Xiaomi's annual figures It is rare for the flagship S suffix model to be released in the middle of the year in a series. You must know that although the previous Xiaomi 10S was released as a stand-alone device in the spring of 2021, it did not steal the limelight of the Xiaomi 11 series that year, and it is even less likely to have a market positioning impact on the Xiaomi 11 series.
Today’s Xiaomi 12S series is different. To put it simply, the highlights of “the whole series supports Leica imaging” and “the latest Snapdragon flagship platform” have made the Xiaomi 12 series, which has only been in the field for more than half a year, give up the “main task”. . It can be seen that the market in 2022 has indeed put a lot of pressure on the leading brands, and therefore given them huge courage to change their product planning.
Everyone has pressure, Lei Jun is also used to seeing big scenes. The strong debut of the Xiaomi Mi 12S series is a surprise move that many people did not expect. From Lei Jun’s perspective, on the one hand, the pressure of market competition is huge, and any brand has to speed up the process of generation change to adapt (from this perspective, the situation of the strong cannot stop being strong. In It will only become more and more difficult for niche brands that have no say in the industrial chain); on the other hand, Xiaomi itself is not very satisfied with the start of the previous "next decade", although we think its overall performance in 2021 The results are not bad, but it needs stronger performance support in 2022 and more tough moves to sink the market.
Therefore, the Xiaomi Mi 12 series is not ruthless enough, and the need for the Xiaomi Mi 12S series to "top up" is very urgent. Brand-new image adjustment, more generous image modules (for example, the IMX707 of the previous Xiaomi Mi 12 Pro is now also arranged on the Xiaomi Mi 12S), coupled with a new computing platform and new details, the Xiaomi Mi 12S series In terms of audience width and audience depth, both have very worthy of recognition of the times, and the same is true for the essence of the so-called "strategic upgrade". This is certainly a good thing for the current slightly weak mobile phone consumer market.
By the way, because of its special representative significance, we will not talk about Xiaomi 12S Ultra in this article. We will mainly talk about Xiaomi 12S and Xiaomi 12S Pro. Also based on the reason that "Xiaomi's digital flagship model uses two screens to distinguish different versions for the first time", this topic also continues to analyze the small-screen flagship Xiaomi 12S and Xiaomi 12S Pro in chapters, which is different from what we have previously It’s the same when talking about the Xiaomi Mi 12 series.
Xiaomi 12S
2S Pro
Note: As Xiaomi’s annual machine king, Xiaomi 12S Ultra will be presented separately in another topic.
continues the mission of "an epoch-making work with a new decade of architecture"
More than half a year ago, Lei Jun said that the Snapdragon 8 Gen1 platform is an epoch-making chip with a new decade of architecture, and the Xiaomi Mi 12 series is a flagship mobile phone that brings together cutting-edge technology, with strong A strong alliance is what everyone wants. As we all know, Xiaomi enjoys the exclusive launch period of the Snapdragon 8 series annual flagship platform, and there is no doubt about the topicality and market attention of the Snapdragon 8 series annual flagship platform. Today, Xiaomi will inevitably lead the first batch of releases of the first generation Snapdragon 8+.
What’s more worth mentioning is that after Xiaomi previously announced a global imaging strategic cooperation with Leica , the official copy wrote, “A new imaging concept, the future development direction of Xiaomi imaging.” The significance of this is more than that of the processor platform. "It's a matter of course" is more attractive to the audience. From the official definition, the three works of the Xiaomi 12S series have very clear identities: 12S Leica Imaging, a "big upgrade of small-sized high-end flagships"; 12S Pro Leica Imaging, "self-defining the new flagship standard in 2022" "; 12S Ultra Leica Imaging, "Stands to new heights as a mobile imaging flagship."
It was reported not long ago that when talking about his impression of Leica, Lei Jun said that the first thing is that it is professional, and the second thing is that it is expensive. "It is so expensive that even I feel a little bit sick."
In response to the question "When did Xiaomi plan to cooperate with Leica?" Lei Jun said that it was actually Leica that approached us. Xiaomi is quite famous in Germany, and said, "I think we are quite proud and thank them for recognizing Xiaomi."
Lei Jun pointed out that mobile imaging technology is still developing rapidly. After Xiaomi and Leica cooperate, he believes that "mobile imaging can be brought to a new height." What’s even more interesting is that in response to the question “Can DxO win with Leica’s ‘protection’?” Lei Jun said that they did not test DxOMark this time. Something happened to
? Xiaomi was very keen on doing this. Something unexpected happened. To put it simply and straightforwardly, there were only two reasons: fear of screwing up, or being too confident. No matter how the outside world comments, we believe that Lei Jun’s move is his ultimate confidence in the Xiaomi 12S series, and he “disdains” improving himself through so-called scores. This is a welcome maturity. Originally, "literature does not come first", but in the matter of images, we still have to rely on the true public experience. "Running a score" is not the only criterion.
also has a small episode in this regard. Before the press conference, it was officially revealed that the back shape of the Xiaomi Mi 12S Pro is almost the same as that of the Xiaomi Mi 12 Pro. It still has three cameras, of which the main camera is huge. The difference is that the much-anticipated "Leica" appears below the flash of the former camera module. Although it is not a red Coke sign, it still has the ritual sense of image training. From the side, this also shows that Lei Jun is extremely confident in the imaging capabilities of Xiaomi 12S series.
In short, nowadays, the performance of the mobile phone itself is less and less affected by the "family opinion" of the processor platform. Although the emphasis on images is increasing day by day, even to the point of being the protagonist, it is not the only important thing. When the public faces today's "flagships", the complicated parameters will not make them more and more numb, but the perspective of viewing mobile phone experience will inevitably become increasingly diverse and balanced. After all, if we really talk about the computing power and daily coping capabilities of the processor platform, the Snapdragon 865 two years ago is still "very capable" by today's standards. Betting on the processor platform alone will only make people confused. Consumers' enthusiasm for replacement is gradually declining. Moreover, MediaTek 's Dimensity has also been cheating in the past two years, and its momentum is so strong that it makes people feel "relaxed and happy".
In the current market, many people can rejoice because of the attractiveness of certain configurations, and even ignore "whether the processor platform has been upgraded when the model changes" for the sake of certain technical highlights. Therefore, from the Xiaomi Mi 12S series (including the previous Xiaomi Mi 12 series, as well as competing products from various manufacturers), we feel the charm of diversity in technical power.
is also Xiaomi's understanding and interpretation of products in the second decade, and is the continuation of Xiaomi's more mature way of thinking. While maintaining the vertical dimension of pursuing performance, more energy is placed on the horizontal dimension of extending experience. After half a year, we once again see that Xiaomi's original intention and Lei Jun's original intention have not changed - the vast majority of target users have completed the sublimation of their consumption concepts from the inertia of pursuing the so-called cost-effectiveness, and Xiaomi will also complete its own concept. Advance to meet them, this in itself is Xiaomi's brand approach.
Leica, the charm of native dual-image quality
The first thing to start is, of course, the topic of Leica imaging. There is no doubt that the Xiaomi 12S series has received more attention than ever before, and this in-depth cooperation between Xiaomi and Leica is a very important reason. We have already made detailed industry-level comments on this in the previous article, and now let’s talk about specific things.
The first thing that needs to be made clear is that the reason why the Xiaomi Mi 12S series uses the IMX707 main camera as the "bottom line" (the IMX989 of the Xiaomi Mi 12S Ultra is even more amazing) is that the "cannot live up to" the professional Summicron certified optical lens developed by Xiaomi and Leica is an important reason. It is also the key to restoring the human eye to “see the real world”.
We know that the so-called real-world color and realism come from "three-dimensional tone" and "presence tone", which together determine the color style and color emotion we see.
Foreword:
Indeed, at the end of June, Xiaomi suddenly announced an unexpected news, that is, the launch plan of Xiaomi 12S series, which not only included the "Ultra version" of the annual machine king, but also Xiaomi's annual figures It is rare for the flagship S suffix model to be released in the middle of the year in a series. You must know that although the previous Xiaomi 10S was released as a stand-alone device in the spring of 2021, it did not steal the limelight of the Xiaomi 11 series that year, and it is even less likely to have a market positioning impact on the Xiaomi 11 series.
Today’s Xiaomi 12S series is different. To put it simply, the highlights of “the whole series supports Leica imaging” and “the latest Snapdragon flagship platform” have made the Xiaomi 12 series, which has only been in the field for more than half a year, give up the “main task”. . It can be seen that the market in 2022 has indeed put a lot of pressure on the leading brands, and therefore given them huge courage to change their product planning.
Everyone has pressure, Lei Jun is also used to seeing big scenes. The strong debut of the Xiaomi Mi 12S series is a surprise move that many people did not expect. From Lei Jun’s perspective, on the one hand, the pressure of market competition is huge, and any brand has to speed up the process of generation change to adapt (from this perspective, the situation of the strong cannot stop being strong. In It will only become more and more difficult for niche brands that have no say in the industrial chain); on the other hand, Xiaomi itself is not very satisfied with the start of the previous "next decade", although we think its overall performance in 2021 The results are not bad, but it needs stronger performance support in 2022 and more tough moves to sink the market.
Therefore, the Xiaomi Mi 12 series is not ruthless enough, and the need for the Xiaomi Mi 12S series to "top up" is very urgent. Brand-new image adjustment, more generous image modules (for example, the IMX707 of the previous Xiaomi Mi 12 Pro is now also arranged on the Xiaomi Mi 12S), coupled with a new computing platform and new details, the Xiaomi Mi 12S series In terms of audience width and audience depth, both have very worthy of recognition of the times, and the same is true for the essence of the so-called "strategic upgrade". This is certainly a good thing for the current slightly weak mobile phone consumer market.
By the way, because of its special representative significance, we will not talk about Xiaomi 12S Ultra in this article. We will mainly talk about Xiaomi 12S and Xiaomi 12S Pro. Also based on the reason that "Xiaomi's digital flagship model uses two screens to distinguish different versions for the first time", this topic also continues to analyze the small-screen flagship Xiaomi 12S and Xiaomi 12S Pro in chapters, which is different from what we have previously It’s the same when talking about the Xiaomi Mi 12 series.
Xiaomi 12S
2S Pro
Note: As Xiaomi’s annual machine king, Xiaomi 12S Ultra will be presented separately in another topic.
continues the mission of "an epoch-making work with a new decade of architecture"
More than half a year ago, Lei Jun said that the Snapdragon 8 Gen1 platform is an epoch-making chip with a new decade of architecture, and the Xiaomi Mi 12 series is a flagship mobile phone that brings together cutting-edge technology, with strong A strong alliance is what everyone wants. As we all know, Xiaomi enjoys the exclusive launch period of the Snapdragon 8 series annual flagship platform, and there is no doubt about the topicality and market attention of the Snapdragon 8 series annual flagship platform. Today, Xiaomi will inevitably lead the first batch of releases of the first generation Snapdragon 8+.
What’s more worth mentioning is that after Xiaomi previously announced a global imaging strategic cooperation with Leica , the official copy wrote, “A new imaging concept, the future development direction of Xiaomi imaging.” The significance of this is more than that of the processor platform. "It's a matter of course" is more attractive to the audience. From the official definition, the three works of the Xiaomi 12S series have very clear identities: 12S Leica Imaging, a "big upgrade of small-sized high-end flagships"; 12S Pro Leica Imaging, "self-defining the new flagship standard in 2022" "; 12S Ultra Leica Imaging, "Stands to new heights as a mobile imaging flagship."
It was reported not long ago that when talking about his impression of Leica, Lei Jun said that the first thing is that it is professional, and the second thing is that it is expensive. "It is so expensive that even I feel a little bit sick."
In response to the question "When did Xiaomi plan to cooperate with Leica?" Lei Jun said that it was actually Leica that approached us. Xiaomi is quite famous in Germany, and said, "I think we are quite proud and thank them for recognizing Xiaomi."
Lei Jun pointed out that mobile imaging technology is still developing rapidly. After Xiaomi and Leica cooperate, he believes that "mobile imaging can be brought to a new height." What’s even more interesting is that in response to the question “Can DxO win with Leica’s ‘protection’?” Lei Jun said that they did not test DxOMark this time. Something happened to
? Xiaomi was very keen on doing this. Something unexpected happened. To put it simply and straightforwardly, there were only two reasons: fear of screwing up, or being too confident. No matter how the outside world comments, we believe that Lei Jun’s move is his ultimate confidence in the Xiaomi 12S series, and he “disdains” improving himself through so-called scores. This is a welcome maturity. Originally, "literature does not come first", but in the matter of images, we still have to rely on the true public experience. "Running a score" is not the only criterion.
also has a small episode in this regard. Before the press conference, it was officially revealed that the back shape of the Xiaomi Mi 12S Pro is almost the same as that of the Xiaomi Mi 12 Pro. It still has three cameras, of which the main camera is huge. The difference is that the much-anticipated "Leica" appears below the flash of the former camera module. Although it is not a red Coke sign, it still has the ritual sense of image training. From the side, this also shows that Lei Jun is extremely confident in the imaging capabilities of Xiaomi 12S series.
In short, nowadays, the performance of the mobile phone itself is less and less affected by the "family opinion" of the processor platform. Although the emphasis on images is increasing day by day, even to the point of being the protagonist, it is not the only important thing. When the public faces today's "flagships", the complicated parameters will not make them more and more numb, but the perspective of viewing mobile phone experience will inevitably become increasingly diverse and balanced. After all, if we really talk about the computing power and daily coping capabilities of the processor platform, the Snapdragon 865 two years ago is still "very capable" by today's standards. Betting on the processor platform alone will only make people confused. Consumers' enthusiasm for replacement is gradually declining. Moreover, MediaTek 's Dimensity has also been cheating in the past two years, and its momentum is so strong that it makes people feel "relaxed and happy".
In the current market, many people can rejoice because of the attractiveness of certain configurations, and even ignore "whether the processor platform has been upgraded when the model changes" for the sake of certain technical highlights. Therefore, from the Xiaomi Mi 12S series (including the previous Xiaomi Mi 12 series, as well as competing products from various manufacturers), we feel the charm of diversity in technical power.
is also Xiaomi's understanding and interpretation of products in the second decade, and is the continuation of Xiaomi's more mature way of thinking. While maintaining the vertical dimension of pursuing performance, more energy is placed on the horizontal dimension of extending experience. After half a year, we once again see that Xiaomi's original intention and Lei Jun's original intention have not changed - the vast majority of target users have completed the sublimation of their consumption concepts from the inertia of pursuing the so-called cost-effectiveness, and Xiaomi will also complete its own concept. Advance to meet them, this in itself is Xiaomi's brand approach.
Leica, the charm of native dual-image quality
The first thing to start is, of course, the topic of Leica imaging. There is no doubt that the Xiaomi 12S series has received more attention than ever before, and this in-depth cooperation between Xiaomi and Leica is a very important reason. We have already made detailed industry-level comments on this in the previous article, and now let’s talk about specific things.
The first thing that needs to be made clear is that the reason why the Xiaomi Mi 12S series uses the IMX707 main camera as the "bottom line" (the IMX989 of the Xiaomi Mi 12S Ultra is even more amazing) is that the "cannot live up to" the professional Summicron certified optical lens developed by Xiaomi and Leica is an important reason. It is also the key to restoring the human eye to “see the real world”.
We know that the so-called real-world color and realism come from "three-dimensional tone" and "presence tone", which together determine the color style and color emotion we see.Xiaomi uses Leica's native dual image quality to highly simulate the Leica camera imaging style on the Xiaomi 12S series, allowing us to get pleasing images.
Among them, the first thing we need to talk about is the "Leica Classic" picture quality style, which is to accurately restore the picture seen by the human eye. The Xiaomi Mi 12S series gives a flat picture a real-world sense of space and three-dimensionality by retaining the true light and dark contrast in the picture. Whether it is a landscape photo or a portrait photo, the outline of the shadow part looks very natural, and the interactive relationship between light and dark is also very clear. At the same time, the tones beyond the sense of light, shadow and space also abandon excessive digital rendering, and extract the charm of " primary color " in authenticity and simplicity.
Next, is the "Leica Vivid" picture quality style, which is also the guarantee for the Xiaomi Mi 12S series to create an immersive atmosphere in the shooting pictures. In official terms, the "Leica Vivid" image quality style is an image quality style jointly adjusted by Xiaomi and Leica, which includes Xiaomi's understanding of mobile image adjustment over the years, and also includes Leica's understanding of optical aesthetics. The "atmosphere" it emphasizes is based on maintaining accuracy and restraint (that is, not excessively performing post-processing rendering), and then adjusting the brightness and saturation of the picture in order to suit the vivid scene and restore the author's relationship with the scene. The emotions of the person being photographed.
uses a more direct picture language to explain. The "Leica Vivid" picture quality is vivid and stimulates the emotions of the creative process. No matter whether it is sad or happy, it can give you a sense of immersion. But what remains unchanged is the integrity and authenticity of color details and picture details. This is Leica’s bottom line and Xiaomi’s original wish.
Of course, as a legacy of this kind of "joint imaging" product, the existence of digital filters is inevitable. The Xiaomi Mi 12S series is based on the original Leica real image tones, with built-in "Leica Natural" (suitable for portraits), "Leica Vivid" (suitable for colorful scenes) and "Leica Monochrome" (suitable for "feature films"). Digital filters such as "Leica Monochrome HC" (compared to "Leica Monochrome", this filter has a stronger narrative, which depends on whether we have enough "wine" when shooting). These filters do not excessively distort or modify the image, but only fine-tune the color and light and shadow curves to maintain the delicate color transition of the image.
In addition to digital filters, Xiaomi has also prepared three "master lens bags" for Xiaomi 12S Pro and Xiaomi 12S Ultra, which we mentioned in another article (not available for Xiaomi 12S at the moment). After all, Leica has launched many classic lenses in its century-old history. Whether in the film era or the digital era, these lenses can provide very unique and excellent optical imaging effects. Xiaomi selected the "35mm classic black and white lens", "50mm classic rotary focus lens" and "90mm classic soft focus lens" for digital modeling to replicate their imaging effects, which is full of flavor. Among them, the classic hazy beauty created by the "90mm Classic Soft Focus Lens" is really suitable for shooting pictures for your girlfriend - not only is the artistic sense and emotion easy to achieve, but "even if you don't take the picture well", you can also tell your girlfriend that this is called " The out-of-focus distance is beautiful”, very high-end.
In addition, there are two details about Leica, which are very necessary and thoughtful. First, the camera interface of Xiaomi 12S series has been redesigned, which not only adds the beauty and convenience of control of UI elements, but also adds the "Leica Red" color scheme everywhere, and the simulated sound and texture of the mechanical shutter are also taken into consideration. On the other hand, we can turn on the special Leica customized watermark, so that the EXIF information of the film and the film itself have the Leica certification mark. This is a very pleasing thing to users, not just for superficial friends to show off.
"Size combination", continuing the annual design style
We often say that aesthetics is a very subjective matter, there is a lower limit but no upper limit. Frankly speaking, although Xiaomi’s definition of the Mi 12S series is “not a small upgrade in half a generation, but a major innovation in experience”, it is obvious that this mainly focuses on the revolutionary improvement of the internal experience such as imaging, while in terms of appearance aesthetic design and In terms of texture expression, there are subtle differences from the previous Xiaomi Mi 12 series. In a word, the Xiaomi 12S series still maintains the "2022 style" of Xiaomi's flagship models, and even the model size is almost the same.Of course, this does not include the "King of Machines" Xiaomi 12S Ultra, which we will list separately.
Therefore, apart from the size difference, the appearance design styles of Xiaomi Mi 12S and Xiaomi Mi 12S Pro are basically consistent with each other, and are also consistent with the aesthetic language of the previous Mi 12 series - except for the addition of "Leica" on the rear lens module words. In terms of the overall visual texture, the use of multi-curved surfaces and rounded corners maintains the style of Xiaomi's digital flagship models in recent years. The idea of the rear lens module is "not restrained, not ostentatious, not cliché, not frivolous". Seeking the word "stable" is also a realm in aesthetics.
Even Xiaomi 12S Pro, its AG frosted glass version has a body thickness of just over 8mm. This is a good result for the new first-generation Snapdragon 8+ platform model, and it can be regarded as once again establishing itself. a standard. The plain leather version is slightly thicker, but almost 8.6mm. In terms of weight, the models made of both materials are the same. Like its predecessor, the Xiaomi Mi 12S series also uses a lot of exquisite craftsmanship to further enhance the quality of the phone. For example, every opening of the Xiaomi Mi 12S Pro has been finely polished with the goal of "extreme smoothness", which can also effectively enhance the high-end feel of the entire machine. The seam between the screen and the middle frame uses a lot of chamfering lines, and the delicate feel makes us really reluctant to "wear a case" on it.
What’s interesting is that the Xiaomi Mi 12 series previously had a total of 4 color matching versions. In addition to the three colors of black, purple and blue using AG frosted glass, there is also the field green with a plain leather back cover. At that time, we also made a special mention, saying, "With the absence of white, we estimate that Xiaomi may launch a special version in the future." Sure enough, now the white version of Xiaomi 12S series is here, replacing the previous blue version.
Moreover, the wild green leather version of Xiaomi 12S series also continues to use Haptex environmentally friendly plain leather, using a solution with zero addition of organic solvents, continuing its environmentally friendly attitude.
"Miaoxiang" comes first, find out the details of consumer pain points evolution theory
The Xiaomi 12S series is still equipped with the MIUI 13 system. Here we mainly talk about the gameplay of its "Miaoxiang Center". As we mentioned before when we talked about MIUI 13, the core function of Xiaomi Miaoxiang Center is the interconnection of LAN devices (under the same LAN) to realize audio and video relay, global remote control, application transfer and other functions. Pull down from the top of the Xiaomi 12S interface, enter the control center, click Xiaomi Enjoyment Center, and drag the screen from the phone to the computer. In the same way, if you need to cast the mobile phone screen to the TV, directly pull the mobile phone screen card to the TV. The operation logic is very simple, and the picture can be displayed on the computer in only about 2 seconds. After using Miaoxiang Center, dragging files is much faster than using MIUI+ directly before, and there is almost no lag when switching screens on the phone.
For many users, the favorite thing is the music relay function of Xiaomi Miaoxiang Center, which is also a high-frequency application. For example, we can put the music on the mobile phone to play on the Xiaomi touch screen speaker, and directly drag the music card to the Xiaomi touch screen speaker; if we want to put the music on the Xiaoai touch screen speaker to play, drag the music card directly to Just use the Xiaoai touch screen speaker. The operation method of music relay and application transfer is dragging. Drag the required card to the corresponding device, and it is easy to get started. Considering that there are many devices at home, Xiaomi Miaoxiang Center also has stickers preset. Click on the bubble to enter the sticker interface.
Through a new cross-device communication framework, Xiaomi Miaoxiang Center allows us to avoid complex connection processes and ensure information and data security. When we are talking about the Xiaomi 12S series, we focus on the Xiaomi Enjoyment Center alone. Our original intention is to clarify the principle of "the power of hardware requires the application environment to superimpose and evolve" from a higher application dimension. This is also the "detailed evolution theory of consumption pain points" that we emphasize in this article.
also talks about some reasonable configuration details here. In terms of network performance, Xiaomi has always had its own ideas and initiatives. I remember that the Xiaomi 10 series already fully supported Wi-Fi 6 two years ago, and then Xiaomi 11 took the lead in supporting the more advanced Wi-Fi 6 enhanced specifications.Nowadays, the Xiaomi Mi 12S series also maintains the network configuration of the Xiaomi Mi 12 series and continues to pursue the cultivation of " Xiaomi mobile phone with the strongest signal". With the hardware support of multi-antennas, multi-dimensional sensor signals combined with AI capabilities can predict weak signal scenarios and match optimization strategies; antenna signal enhancement technology strengthens the transmitter power in weak signal areas; enhances the quality judgment of network signals and automatically selects the best Excellent signal source.
In terms of audio configuration, the Xiaomi Mi 12S series basically maintains the characteristics of the Xiaomi Mi 12 series, and the entire series has obtained Harman Kardon professional tuning. Especially Xiaomi 12S retains the dual stereo speakers of Xiaomi 12. Originally, there was nothing much to say about this configuration, other than the difference in cavity size and certification standards. But you should know that the size of Xiaomi Mi 12S itself determines the stringent layout requirements. It is not easy to arrange dual speakers. It's not easy, it's not easy, it still needs to be done. Xiaomi 12S is equipped with a symmetrical stereo solution, and dual Hi-Res certification is required.
The Xiaomi Mi 12S Pro has more room to play. The customized 1115K super linear mid-low frequency unit and the 1216 super linear unit form dual speakers, supplemented by Harman Kardon’s professional tuning combination, giving it a strong “Xiaomi flagship flavor”. However, the previous four-unit speaker assembly equipped with a tweeter on Xiaomi Mi 12 Pro does not seem to be retained. This is the result of comprehensive considerations.
As for the other features of the MIUI 13 system, dual-frequency GPS, X-axis linear motor, multi-function NFC, and infrared module, don’t ask, just ask, it’s the “flagship standard”.
[EF review ]
The fierce and specialized competition in the entire mobile phone terminal market in 2022 may seem calm, but in fact there is an undercurrent. “The public has too many choices”, and there is differentiated competition among brands where “opponents seize specific areas to make key breakthroughs”. Nowadays, several leading brands are not ordinary. Each flagship brand is an all-rounder, and its shortcomings are becoming less and less obvious. Seizing the opportunity means a double harvest of market popularity and sales.
The Xiaomi 12S series, even if it is not counted as the "King of Machines" Xiaomi 12S Ultra, is a very representative "mid-year new flagship", a work with obvious practical value and technical performance. Especially the "light-packed" Xiaomi Mi 12S, which almost completely replicates the popularity and product value of the Xiaomi Mi 12, and its leisurely content continues to show the composure and wisdom of the "second decade". Of course, some people say that "the Mi 12S series and the Mi 12 series don't look much different." It's understandable to have such a mentality of standing on the top of a mountain and looking up at the stars. But these words did not truly appreciate the details of the "big innovation" of the Xiaomi 12S series, let alone Xiaomi's courage to "be ruthless even to itself".
The reasonable situation is that the Xiaomi 12S series of "This is Real Leica" has completed the market deployment before most of the first-generation Snapdragon 8+ models, not only to prepare for the "second half" of 2022, but also to prepare for the "second half" of 2022. It is necessary to single-handedly advance the 2022 autumn campaign.
Of course, this does not include the "King of Machines" Xiaomi 12S Ultra, which we will list separately.Therefore, apart from the size difference, the appearance design styles of Xiaomi Mi 12S and Xiaomi Mi 12S Pro are basically consistent with each other, and are also consistent with the aesthetic language of the previous Mi 12 series - except for the addition of "Leica" on the rear lens module words. In terms of the overall visual texture, the use of multi-curved surfaces and rounded corners maintains the style of Xiaomi's digital flagship models in recent years. The idea of the rear lens module is "not restrained, not ostentatious, not cliché, not frivolous". Seeking the word "stable" is also a realm in aesthetics.
Even Xiaomi 12S Pro, its AG frosted glass version has a body thickness of just over 8mm. This is a good result for the new first-generation Snapdragon 8+ platform model, and it can be regarded as once again establishing itself. a standard. The plain leather version is slightly thicker, but almost 8.6mm. In terms of weight, the models made of both materials are the same. Like its predecessor, the Xiaomi Mi 12S series also uses a lot of exquisite craftsmanship to further enhance the quality of the phone. For example, every opening of the Xiaomi Mi 12S Pro has been finely polished with the goal of "extreme smoothness", which can also effectively enhance the high-end feel of the entire machine. The seam between the screen and the middle frame uses a lot of chamfering lines, and the delicate feel makes us really reluctant to "wear a case" on it.
What’s interesting is that the Xiaomi Mi 12 series previously had a total of 4 color matching versions. In addition to the three colors of black, purple and blue using AG frosted glass, there is also the field green with a plain leather back cover. At that time, we also made a special mention, saying, "With the absence of white, we estimate that Xiaomi may launch a special version in the future." Sure enough, now the white version of Xiaomi 12S series is here, replacing the previous blue version.
Moreover, the wild green leather version of Xiaomi 12S series also continues to use Haptex environmentally friendly plain leather, using a solution with zero addition of organic solvents, continuing its environmentally friendly attitude.
"Miaoxiang" comes first, find out the details of consumer pain points evolution theory
The Xiaomi 12S series is still equipped with the MIUI 13 system. Here we mainly talk about the gameplay of its "Miaoxiang Center". As we mentioned before when we talked about MIUI 13, the core function of Xiaomi Miaoxiang Center is the interconnection of LAN devices (under the same LAN) to realize audio and video relay, global remote control, application transfer and other functions. Pull down from the top of the Xiaomi 12S interface, enter the control center, click Xiaomi Enjoyment Center, and drag the screen from the phone to the computer. In the same way, if you need to cast the mobile phone screen to the TV, directly pull the mobile phone screen card to the TV. The operation logic is very simple, and the picture can be displayed on the computer in only about 2 seconds. After using Miaoxiang Center, dragging files is much faster than using MIUI+ directly before, and there is almost no lag when switching screens on the phone.
For many users, the favorite thing is the music relay function of Xiaomi Miaoxiang Center, which is also a high-frequency application. For example, we can put the music on the mobile phone to play on the Xiaomi touch screen speaker, and directly drag the music card to the Xiaomi touch screen speaker; if we want to put the music on the Xiaoai touch screen speaker to play, drag the music card directly to Just use the Xiaoai touch screen speaker. The operation method of music relay and application transfer is dragging. Drag the required card to the corresponding device, and it is easy to get started. Considering that there are many devices at home, Xiaomi Miaoxiang Center also has stickers preset. Click on the bubble to enter the sticker interface.
Through a new cross-device communication framework, Xiaomi Miaoxiang Center allows us to avoid complex connection processes and ensure information and data security. When we are talking about the Xiaomi 12S series, we focus on the Xiaomi Enjoyment Center alone. Our original intention is to clarify the principle of "the power of hardware requires the application environment to superimpose and evolve" from a higher application dimension. This is also the "detailed evolution theory of consumption pain points" that we emphasize in this article.
also talks about some reasonable configuration details here. In terms of network performance, Xiaomi has always had its own ideas and initiatives. I remember that the Xiaomi 10 series already fully supported Wi-Fi 6 two years ago, and then Xiaomi 11 took the lead in supporting the more advanced Wi-Fi 6 enhanced specifications.Nowadays, the Xiaomi Mi 12S series also maintains the network configuration of the Xiaomi Mi 12 series and continues to pursue the cultivation of " Xiaomi mobile phone with the strongest signal". With the hardware support of multi-antennas, multi-dimensional sensor signals combined with AI capabilities can predict weak signal scenarios and match optimization strategies; antenna signal enhancement technology strengthens the transmitter power in weak signal areas; enhances the quality judgment of network signals and automatically selects the best Excellent signal source.
In terms of audio configuration, the Xiaomi Mi 12S series basically maintains the characteristics of the Xiaomi Mi 12 series, and the entire series has obtained Harman Kardon professional tuning. Especially Xiaomi 12S retains the dual stereo speakers of Xiaomi 12. Originally, there was nothing much to say about this configuration, other than the difference in cavity size and certification standards. But you should know that the size of Xiaomi Mi 12S itself determines the stringent layout requirements. It is not easy to arrange dual speakers. It's not easy, it's not easy, it still needs to be done. Xiaomi 12S is equipped with a symmetrical stereo solution, and dual Hi-Res certification is required.
The Xiaomi Mi 12S Pro has more room to play. The customized 1115K super linear mid-low frequency unit and the 1216 super linear unit form dual speakers, supplemented by Harman Kardon’s professional tuning combination, giving it a strong “Xiaomi flagship flavor”. However, the previous four-unit speaker assembly equipped with a tweeter on Xiaomi Mi 12 Pro does not seem to be retained. This is the result of comprehensive considerations.
As for the other features of the MIUI 13 system, dual-frequency GPS, X-axis linear motor, multi-function NFC, and infrared module, don’t ask, just ask, it’s the “flagship standard”.
[EF review ]
The fierce and specialized competition in the entire mobile phone terminal market in 2022 may seem calm, but in fact there is an undercurrent. “The public has too many choices”, and there is differentiated competition among brands where “opponents seize specific areas to make key breakthroughs”. Nowadays, several leading brands are not ordinary. Each flagship brand is an all-rounder, and its shortcomings are becoming less and less obvious. Seizing the opportunity means a double harvest of market popularity and sales.
The Xiaomi 12S series, even if it is not counted as the "King of Machines" Xiaomi 12S Ultra, is a very representative "mid-year new flagship", a work with obvious practical value and technical performance. Especially the "light-packed" Xiaomi Mi 12S, which almost completely replicates the popularity and product value of the Xiaomi Mi 12, and its leisurely content continues to show the composure and wisdom of the "second decade". Of course, some people say that "the Mi 12S series and the Mi 12 series don't look much different." It's understandable to have such a mentality of standing on the top of a mountain and looking up at the stars. But these words did not truly appreciate the details of the "big innovation" of the Xiaomi 12S series, let alone Xiaomi's courage to "be ruthless even to itself".
The reasonable situation is that the Xiaomi 12S series of "This is Real Leica" has completed the market deployment before most of the first-generation Snapdragon 8+ models, not only to prepare for the "second half" of 2022, but also to prepare for the "second half" of 2022. It is necessary to single-handedly advance the 2022 autumn campaign.
