showed that a subsidiary of Geely would acquire the Meizu brand; today, the two companies officially signed a contract. Geely's sub-brand Xingji Times will acquire 79.09 shares of Meizu Technology and become Meizu's largest shareholder; This cooperation is also considered to be the beginning of a new stage of Meizu's development, and Meizu has also upgraded from a "small factory" to a "big factory".
As of now, Meizu has not released a new smartphone this year (only one Meizu phone). The two product series on sale are still Meizu 17 and Meizu 18. Both product series are old models; Of course, the Snapdragon 8 Gen 1 chip has hampered most Android flagship phones. It may not be a bad thing for Meizu not to launch products based on this platform.
The consequence of Meizu not launching new phones is that its market share continues to decrease. Data shows that Meizu has become a second- and third-tier mobile phone brand with a very small domestic market share, and it is difficult to compete with first-tier mobile phone brands; in addition, the competition in the mobile phone market this year is very fierce, and all major manufacturers have We are working hard to increase our share, but the overall industry is in recession and sales are still declining.
Industry insiders said that Meizu will release a new 19 series flagship mobile phone in the first quarter of next year, which is expected to be equipped with the Snapdragon 8 Gen 2 chip; with Geely’s investment in Meizu, Meizu may invest more in research and development. However, considering that the current sales and share of Meizu mobile phones are not very high, it is very difficult to become a first-tier mobile phone brand.
Meizu once became one of the largest mobile phone brands in China with its popular Meizu mobile phone, with sales once reaching around 20 million. Today, Meizu only has sales of one million, and has long lost its glorious moment; although Meizu has resurrected Meizu. Blue mobile phone brand, but with the entry of Geely, this brand seems to be full of uncertainty.
The competition in the mobile phone market has long been no longer a pure product competition. Brand image, channels, after-sales, etc. are also very important. First-tier mobile phone brands have invested a lot in these aspects. Xiaozhai believes that it is extremely difficult for Meizu to quickly reach this level; The current market environment is not friendly to Meizu, and Meizu needs to make great efforts to survive.
Meizu even launched a "public model" product such as Meizu 18X last year, which is completely a "shame" for Meizu. After all, Meizu's flagship mobile phones are all based on design. Good-looking appearance and excellent design are Meizu's core advantages. , now that Meizu has given up this advantage, Xiaozhai thinks it is wrong. Meizu has continued to maintain excellent design in order to retain the user group that still supports Meizu at this stage.
