In the era when everyone has a mobile phone, mobile imaging has ushered in a big explosion. Even though mobile phones have different selling points, they almost always add " inside " to the imaging technology. Look at the mainstream domestic mobile phone manufacturers. After cooperating with Leica , Hasselblad , Zeiss and other imaging brands, the promotion of imaging flagships has instantly become higher. As the "originator" of this type of cooperation model, Huawei has entered a new stage.
Mobile imaging is becoming professional, and technological innovation is not yet a step away
The release of Huawei mobile phone is a brief history of mobile imaging. Through large-scale, frequent and intensive reforms and subversions, Huawei has driven the upgrade of mobile imaging and has thus changed the past. The basic logic of adding pixels to mobile phone images and upgrading software functions, every innovation can bring real sighs: mobile phone images can still be played like this.
In 2016, Huawei conquered countless users with P9’s high-quality night scenes, powerful black and white imaging, dual-camera system and other technologies, and began the road of technological innovation in mobile imaging. P10 adds black and white portrait mode; Mate 10 is equipped with NPU on Kirin chip for the first time; P20 has super large bottom and super night scene mode; Mate20 series is equipped with ultra-wide angle for the first time, so far, Huawei has achieved the full focal length. Immediately after the P30 series introduced the RYYB sensor, the periscope telephoto structure and moon mode became legends of the year; by the time the P40 series came to dominate the scene at all times, at all focal lengths, and in all scenes.
If optical systems and imaging technology still rely on the experience and technology of traditional industries, the AI photography first launched in the Mate10 series in 2017 comes entirely from Huawei’s exploration. Huawei P50, as a masterpiece of AI photography technology, has opened up the link of "real world - imaging system - post-processing algorithm", and finally can faithfully record and restore realistic natural scenes. From these products, we can see Huawei's huge investment and rapid development in the field of imaging technology. Based on this, Huawei's imaging technology brand XMAGE was naturally formed.
The ultimate imaging experience, the user is the center.
You can always trust Huawei when taking photos with your mobile phone. This is the voice of many users. Huawei does not immerse itself in technology for self-satisfaction, but always sees the needs of users. How to restore the colors you see? How to conquer shooting in dark light scenes? How to make the distant scenery accessible? How to take more textured portraits? How to record the ultra-large or ultra-small space world? How to handle professional post-production...
Users’ endless experience pain points are driving the evolution of Huawei’s mobile imaging technology. It is this original intention to pursue the ultimate experience that constantly breaks the boundaries of user creation scenarios and brings more diversity. optimized shooting experience.
leads mobile imaging and builds the cultural core
Recording and sharing are the vitality of mobile imaging. From the moment you get a Huawei phone and click to shoot, you become part of Huawei's imaging culture. Huawei New Imaging is an important extension of Huawei's imaging brand. The New Imaging Competition focuses on technology, shooting experience, and multi-dimensional expressions to engage in dialogue with mobile phone users and inspire users' creative inspiration. The launch of the new imaging community has created a world of display for users who love photography and life. In addition to taking pictures, Huawei has also developed the Golden Rooster Mobile Movie Project to encourage more people to use mobile phones to create images, while giving mobile phones and movies new vitality.
According to the latest news from Huawei Terminal BG Chief Operating Officer @He Gang, the 2022 Huawei New Image Contest will officially start on August 1. Friends who like mobile photography should not miss it.
Huawei's imaging technology brand XMAGE was born out of curiosity and exploration. It is no exaggeration to say that this is an imaging cultural product with global influence, a clear cultural core, and a complete user ecology. After bidding farewell to the "Leica logo", Huawei Imaging XMAGE has become the exclusive logo of Huawei Imaging. With the next generation of flagship mobile phones, we will see another breakthrough brought by it, and the expectations are beyond words.
