New e-commerce retail is really hot now. Even many friends around the editor say that they basically don’t go to offline stores anymore. They just buy and place orders on their mobile phones and get express delivery, and online The price is much cheaper and there are many activities. On the other hand, offline stores do not have any advantage over online new retail in terms of price, but they still have irreplaceable factors. The editor of Andeli Huijuyunjia will analyze it today.
1. Interaction attribute
These physical stores outside the community should not be underestimated. They usually help to collect express delivery, and customers and stores will interact. This interaction can be very simple. After seeing it, nod. Or just go to the store and do some casual shopping. Whatever you buy, the store will make a profit. Interactivity is irreplaceable. The most important thing between people is interaction. Business is "dead" and people are alive.
Another point is that the interaction in physical stores is timely. In many cases, in offline stores, the store only serves one customer, but when shopping online, one customer service has to deal with many people, so the responses are often slow and very mechanical. , only some fixed words.
However, this will not happen in a physical store. Any problems will be communicated and solved immediately. With high efficiency, customers will be satisfied with their consumption.
2. Community attributes
Although online stores can do business with customers from all over the world, offline stores do have their own fixed customer groups. This is the "community" advantage!
Think about it carefully, do the stores in the community around you always repurchase, and you will always see some familiar customers going to make purchases, plus word of mouth from customers, sharing these things in daily chatter. This allows offline stores to always have customers.
Customers gather in a physical store to form a small interpersonal community. There are connections between customers and store clerks, customers and customers, and customers and products.
The physical store builds a social scene for customers. The customers who come to the physical store are all people with the same attributes. They have the same hobbies and values. Let customers identify with the company's values and culture, and let your customers turn shopping in your store into an "obsession" and a life habit.
3. Experience attributes
Let me give you the simplest example of this attribute, buying clothes. When you buy clothes in a physical store, you can directly see the quality of the clothes, the shape of the clothes after wearing them, and the various wiring. In addition, you can choose some other clothes to match in the store. This is better than shopping online, which is invisible and intangible!
This is why some people would rather spend a little more money and consume offline. After all, they are paying for products they know about. Buying things online may involve a bit of gambling. Some people are not used to this. Afterwards, If it is not suitable, it will be troublesome to perform after-sales treatment.
In the future, based on the needs of more people and consumption upgrades, physical stores will not disappear and offline waiters will be more needed. Instead, they will upgrade online and offline simultaneously. However, now there is also a combination of online and offline, and the online purchase and offline experience model will become a new opportunity for the rise of physical stores. You can join a social e-commerce platform like Andeli Huijuyunjia, and use Internet + for precise marketing to achieve accurate customer retention. The customer conversion rate will be much higher, and the cost is low, which is more suitable for physical stores. Business reference! If you can use it well, you will get twice the result with half the effort! We'll see!
