Will co-branding with a camera manufacturer really help take photos with a mobile phone?

co-branding with camera manufacturers really help take photos with mobile phones? Ever since mobile phone manufacturers started co-branding with camera manufacturers on their own mobile phones, this issue has always existed. Many people think that this is just a promotional method, which is equivalent to hanging a brand. It has little practical significance, but some people I think this kind of joint branding generally has a cooperative nature. After all, camera manufacturers are not willing to damage their own brands, so it is still helpful for mobile phone photography.

However, we don’t care whether the previous co-branding is effective for mobile phone photography, but the co-branding of Xiaomi 12S series flagship and Leica released on July 4 is really effective. This cooperation with Leica is not only specialized Leica imaging has been added to the Xiaomi 12S series, and Leica professional optical lenses have also been added, so the camera capabilities will indeed be greatly improved. However, in this case, the number of consumers who are willing to turn their heads and choose Xiaomi 12 has quietly increased. .

Xiaomi 12 is the flagship mobile phone released by Xiaomi at the end of last year. It has been six months or half a year since its release. Now the new generation of Xiaomi 12S series has been confirmed to be launched, and with the support of Leica imaging, it stands to reason that Xiaomi 12 should be more difficult to sell, but the competitiveness of mobile phone products will continue to change with price adjustments. With the upcoming release of the Xiaomi 12S series, the price of Xiaomi 12 has also dropped significantly, and the competitiveness has instantly increased. rise.

Although the new generation of Xiaomi 12S is more powerful, its price is certainly not cheap. The joint name with Leica makes its price expected to be close to 4,000 yuan, which is more expensive than the starting price of 3,699 yuan for the Xiaomi 12 released last year. However, now Xiaomi The actual market price of Mi 12 is far lower than the original release price. The arrival of the new phone has had a certain impact on its price. The e-commerce platform has also subsidized it while the iron is hot. In this case, why should I buy Xiaomi Mi 12S? Xiaomi Mi 12 is really more competitive.

From the current perspective, Xiaomi 12, which was released half a year ago, is still an excellent flagship model. The Snapdragon 8Gen1 it is equipped with ensures its performance, and its screen is also very good, not only supporting 120Hz smart phones frame rate , and the screen quality is also very high, breaking 15 screen records. In addition, this phone also supports 67W wired charging and 50W wireless charging. Although the rear 50-megapixel triple camera is not as good as the Xiaomi 12S in taking pictures, it is Not bad.

Nowadays, the price of Xiaomi Mi 12 is really not expensive. Taking the 12GB+256GB top version originally priced at 4,399 yuan as an example, the current actual subsidy price of this version is only 3,099 yuan. It has dropped by 1,300 yuan six months after its release. , as for its standard version, you can buy it for only 2,569 yuan. The new generation of Xiaomi 12S standard version is much more expensive than the top version of Xiaomi 12. In this case, it is really more cost-effective to buy Xiaomi 12, but Subsidies are not always available, and if prices pick up, that means the subsidy ends.