618 is over! In the last issue, Douyin sales market data declined.
It’s probably because the shopping excitement of the 618 super sale has faded. Everyone has placed orders for everything they should buy and stock up on, and there is no new desire to buy. Now the GMV of each live broadcast room is not as good as the previous period.
In this issue, there are only two live broadcast rooms with live broadcast sales exceeding 100 million. One is the Oriental Selection live broadcast room founded by New Oriental person Yu Minhong , and the other is the former New Oriental person Luo Yonghao live room (now make a friend live broadcast room), 204 million and 131 million respectively.
The difference between the two is 0.7 billion, which is still much higher than the 64.31 million GMV of the third-placed Crazy Young Brother. There is a gap in the sales list from here.
The list in the figure below relies on the data analysis platform Cicada Mama. The data statistics period is from June 20, 2022 to June 26, 2022.
We have compiled a list of Douyin influencers for a week. During the statistical period, the "Oriental Selection" live broadcast room continued to top the list with a live broadcast GMV of 204 million.
However, compared with the 353 million GMV created in the previous period, this period is still slightly inferior.
This issue of Oriental Selection has a total of 8 live broadcasts, 3 live broadcasts have sales exceeding 30 million, 4 live broadcasts have sales exceeding 20 million, and the cumulative number of viewers has reached 263 million.
GMV is very stable.
According to data from Cicada’s mother, the product with the highest sales volume in “Oriental Selection” last week was Tianhai Zang’s spicy crayfish tail, with a price of 99.6 yuan, sales of 89,000 pieces, and sales of 8.899 million.
The second highest sales volume is the live broadcast room’s old acquaintance empty pasta, the pasta price is 204 yuan, the sales volume is 68,000 pieces, and the sales volume is 7.461 million.
The third place is Deluxe + Pure Zhen Combination Milk, priced at 114.90 yuan, with sales of 64,000 pieces and sales of 7.361 million.
The fourth, fifth and sixth are Texas braised chicken, Ningxia mutton and Yunnan buffalo milk, with sales of 5.093 million, 4.27 million and 3.901 million respectively.
ranks second in the live broadcast room of Make Friends. The performance of Make Friends is as stable as ever. Although there is a gap between
and the first Eastern Selection, there is also a considerable gap between the third place. The GMV difference between Make a Friend and the first-place seller is 80 million, and the difference between the GMV of Make a Friend and the third-place Crazy Little Yang is 70 million.
During the statistical period, Make a Friend conducted a total of 19 live streaming activities to promote goods, 5 of which had a GMV of over 10 million, and the average delivery time was more than 4 hours, but the cumulative views were only 31.083 million.
Looking at the live broadcast link, we found that the top five sales in the live broadcast room are all mobile phone products. Except for skll skin care products in the sixth place, the seventh and eighth places are also mobile phone products.
shows that more and more viewers are willing to place orders for high-customer products such as mobile phones in trusted live broadcast rooms, and the number of orders in live broadcast rooms is further increasing.
Among them, Xiaomi 12pro ranks first in sales, with a GMV of 14.068 million; second is Huawei mate40 pro, with a GMV of 8.784 million; third is Apple 13promax, with a GMV of 6.196 million; fourth is Apple 13, with a GMV of 8.784 million. 5.446 million; fifth is Apple 13 All-Network, with a GMV of 4.673 million.
The third candidate on the delivery list changes frequently. Ranking third on this issue’s delivery list is Crazy Little Yang, the number one fan of Douyin.
Brother Yang had a total of 2 live broadcasts during the statistical period, with sales exceeding 20 million in one session and sales in one session exceeding 30 million.
Just looking at the sales data of this single game, Crazy Little Yang’s sales ability is quite mature and he can stand shoulder to shoulder with New Oriental.
Most of the goods carried are daily necessities, and the comprehensive customer orders are low; if the customer orders are raised a little higher, the GMV should be able to reach a higher level.
The fourth person on the list is Mr. Dong.In order to attract viewers and fans, Mr. Dong often invites celebrities to the live broadcast room to interactively sell goods and increase GMV.
This trick works very well. Every time a celebrity is present, the data in the live broadcast room will increase significantly.
Qiu Yingying ranks fifth on the list, sixth Xinjiang Hotan jade Lao Zheng, seventh Xiao Xiao101, eighth Shu Chang, ninth Qi'er, and the tenth largest wolf dog Zheng Jianpeng & Yan Zhen couple.
Among them, Shuchang is the only star on the list. During the statistical period, there were a total of 5 live broadcasts, and the sales of 2 live broadcasts exceeded 10 million.
After the Big Wolf Dog couple used the 618 campaign to gain more than 200 million in the last issue, this issue is obviously weak, and the traffic data has declined. During the statistical period, there were a total of 4 live broadcasts, one of which exceeded 10 million.
Overall, this issue still has an obvious head effect, with data gaps and differentiation.
Oriental Selection continues to rank first in this issue’s follower increase list, with an increase of 2.257 million followers in one week, an increase rate of 11.5%.
During the statistical period, it was the graduation season. "Oriental Selection" released a number of videos on strategies and suggestions for graduates, and the series of contents received over 10,000 likes.
The second place is Dong Yuhui, the top "terracotta warrior teacher", with an increase of 1.6155 million followers.
Last week he posted 13 videos on his personal account, all of which were live broadcast slices and product content clips.
In third place, comedian Crazy Yang Ge is still firmly on the list of fans. It is reported that Xiao Yang only posted one video last week, but the number of likes was as high as 2.592 million. He is indeed the number one fan of Douyin.
The fourth and fifth are respectively Dong Weijun and Three Sheep Network.
Three Sheep Network is a new account on the list. This is Brother Yang’s company. Brother Yang will also divert traffic to the company account during the live broadcast. Most of the fans of the company account come from Brother Yang’s live broadcast room.
