Today, Tencent Smart Retail officially released a new phase of the Qianyu Plan. The fully upgraded "Qianyu 2.0" takes "capability opening" as the core and integrates more platform capabilities (tools, traffic, data capabilities, services, etc.) It is open to service provider partners and uses a new capability evaluation system to help service providers better serve merchants and promote the prosperity of the private domain ecosystem.
In July last year, Tencent Smart Retail officially launched the "Thousand Domain Plan" to provide assistance to retail ecological partners by integrating the capabilities and resources of and Tencent . The first phase of the "Thousand Domains Plan" has created a comprehensive ecological growth system for ecological partners from the four dimensions of "policy incentives, business assistance, market support and cultivation plans".
Now entering the "Private Domain 2.0" era with global operations as the core, it has put forward higher vision and expectations for the service provider ecosystem. The operational capabilities and technical capabilities of merchants are becoming more and more important, high-quality service providers are more needed, and the need for capability upgrades is more urgent. This is exactly the problem that "Qianyu 2.0" is trying to solve.
Capabilities open, Qianyu 2.0 brings comprehensive upgrades
Gan Xiaoyu, general manager of Tencent's smart retail service provider ecosystem, introduced that under the new Qianyu plan, Tencent will shift from its previous focus on co-delivery with service providers to open more platforms. capabilities, giving service providers more basic capabilities , helping them achieve batch and larger-scale expansion.
This includes many basic platform capabilities: such as cloud computing , security capabilities, basic tools, mini program mall construction tools and middle platform, one thing one code, and also covers Tencent Youshu, marketing management and Segmentation tools such as membership management; in addition, new capabilities such as digital collections that are more concerned by brands will also be opened up to service providers for cooperation and integration.
At the same time, the second phase of Qianyu Plan will evaluate service providers from six major dimensions. The first is operational service capabilities; the second is product capabilities; the third is technical capabilities; the fourth is organizational capabilities; the fifth is industry influence; and the last is innovation. Including the new gameplay of video account, it will be included in the evaluation system .
This also means that the ecological empowerment method under "Qianyu 2.0" will be more efficient: it will be specifically reflected in three aspects: matchmaking, energy improvement and marketing promotion, helping certified partners obtain more business opportunities. At the same time, service providers will further promote the "Four Forces Merchant Growth Platform" and hold salons to help service providers understand the "Four Forces" so that the industry has a common language and common standards.
In addition, Tencent Smart Retail will also work with service provider partners to incubate the "Four Forces Growth Methodology" that is more suitable for mid-waist and long-tail merchants, and output through the integrated approach of "diagnosis-empowerment-accompanying" Standardized operation methods and private domain systems build SOPs to help a wider range of small and medium-sized businesses achieve cost reduction, efficiency increase, and rapid performance improvement.
Talent training in the private domain will also be included in the scope of "Thousand Domains 2.0" . This year, both the service provider side and the merchant side will vigorously promote the construction of the private domain talent system. Gan Xiaoyu also revealed that the "Tencent Smart Retail Application Service Market" will be launched later. This platform is an important position for the release of certification information for Qianyu Plan service providers. Certification service providers can use this platform to showcase their capabilities and services and gain more opportunities. .
Bigger space, 1,000+ service providers are joining the Private Domain 2.0 era
Previously, Chen Fei, Vice President of Tencent Smart Retail, once said that Online and offline integration, brand and channel integration, and the feedback and pull of the public and private domains are the Private Domain 2.0 era. The three major features of represent the in-depth exploration of global operations.
Specifically in the field of service provider ecology, in the private domain 2.0 era, the global integration and penetration of brands and their layout are accelerating. The demand for service providers with global operation capabilities and marketing digital tools is increasing, and the corresponding capability requirements are also rising. This This means that service providers with comprehensive service capabilities will have greater room for growth.
Against this background, Tencent hopes to attract more service providers to have global operation capabilities, deep user operation capabilities and data usage capabilities, and focus on helping service providers grow in these areas. Thousand Domains Over the past year, more than 700 service providers have signed up for the "Thousand Domains Plan" certification, and it is expected that there will be thousands of providers by the end of 2022.
Among them, there are many "top students" in the private sector - Tencent Smart Retail divides service providers into three levels: potential partners, outstanding partners, and outstanding partners. Currently, 49 service providers have passed the excellent and excellent certification. Facing the changes in the private domain 2.0 era, the recruitment scope of Qianyu Plan will also be further expanded: consulting service, data service, agent operation service and digital tool partners will be included in the registration scope.
For certified service providers, Tencent Smart Retail will also match more corresponding rights and interests. provides ten major assistances - in "Tencent project cooperation, business opportunity recommendation, marketing communication resources, public relations publicity, special training, traffic resources, marketing resources , product tools, industry-research cooperation, 1V1 docking specialist "" and other aspects to provide direct support and establish more private domain benchmarks.
Gan Xiaoyu also emphasized that Tencent’s ecosystem is an open ecosystem and welcomes other ecological service providers to join. At the same time, he will pay more attention to what service providers can bring to merchants and private domains. “We hope to have more products and market actions to help everyone. We will do better in the global era and hope that more excellent cases will be replicated in the industry."
Taking Thousand Domain Plan 2.0 as the starting point, Tencent Smart Retail will continue to promote a series of actions such as capability opening, partner recruitment and certification assessment, and accelerate the move towards the "Private Domain 2.0" era by working hand in hand with more ecological partners.
moves towards the private domain 2.0 era!
Tencent Smart Retail "Qianyu Plan 2.0" is now open for registration to ecological partners. Scan the QR code at the end of the article to join and build a prosperous ecosystem with us.
