What functions does local O2O mall construction have?
O2O e-commerce is an operating model of localized online malls. It is somewhat different from Jingdong shopping. The biggest feature of O2O e-commerce is to combine online malls with offline physical stores. Together, online O2O platform shopping becomes the front desk of physical stores, thereby expanding the business breadth of O2O e-commerce companies. What functions does
O2O mall have?
1. Connect with surrounding offline stores:
O2O e-commerce system can easily customize surrounding store pages suitable for your own mall in the background. Carousel pictures, etc. can be set to link to a certain store, store label, topic page or custom page. Defining O2O platform links is very flexible and convenient.
2, supports LBS positioning:
O2O e-commerce platform obtains the user's current location and displays a list of nearby stores based on distance. O2O e-commerce users can manually switch locations, which is more suitable for merchants to develop localized O2O platform store services to improve the overall mall conversion rate.
3. Offline store display:
O2O e-commerce system can display the relevant basic information of the store: store LOGO, business hours, phone number, starting price, etc. Users can add products to the shopping cart on the store homepage and proceed with settlement and ordering. .
4. Diversified marketing and promotion activities:
O2O mall system stores support discounts such as coupons, discounts when the amount is exceeded, free shipping when the amount is exceeded, etc., to facilitate O2O mall merchants to carry out daily operations.
5. Door-to-door pickup of goods:
O2O mall platform , which can be set in the O2O system background. "In-store pickup" does not require users to fill in the delivery address and place an order directly, reducing the user's steps when purchasing.
6. Special store delivery:
O2O mall "store delivery" can set the delivery distance. Users outside the delivery range cannot place orders. O2O mall users can choose independently when placing orders.
7. Sharing of user reviews:
html After consumers of the 2O2O mall system place an order in the store, users can immediately evaluate, post pictures and share via WeChat/QQ through the O2O e-commerce system platform.
What are the advantages of building an O2O mall?
1. Build an O2O mini program mall that allows customers to place orders 24 hours a day, improving store performance.
2. According to the LBS proximity principle, customers can go to the nearest store to place orders.
3. Each store can be decorated with each store style. The store can follow the business strategy to operate
4. Each store has an online store, which facilitates the store to improve its business performance online
5. Online and offline member rights are synchronized, which is more conducive to creating an integrated membership system management
6 and supports docking. Dada merchant delivery, in-store pickup, and express delivery sell goods nationwide
O2O e-commerce makes full use of the Internet's cross-regional, borderless, massive information, and massive user advantages. At the same time, it fully taps offline resources, thereby promoting offline Transactions between online users and offline goods and services, among which group buying is a typical representative of O2O. The O2O model can conduct intuitive statistics and tracking evaluations of merchants’ marketing effects, avoiding the unpredictability of promotion effects of traditional marketing models. O2O will bring online By combining online orders with offline consumption, all consumption behaviors can be accurately counted, thereby attracting more merchants to come in and provide consumers with more high-quality products and services.
