Three years and three years! After the expiration of the three-year strategic cooperation between JD.com and Tencent that began in 2019, the two parties recently announced that they will continue to cooperate and have renewed a three-year strategic cooperation agreement. This mov

Three years and three years! After the expiration of the three-year strategic cooperation between Jingdong and Tencent that began in 2019, the two parties recently announced that they will continue to cooperate and have renewed a three-year strategic cooperation agreement. This move will further promote the cooperation between the two parties. The in-depth cooperation also brings many benefits to merchants stationed on JD.com.

After three years of cooperation, JD.com’s various data have grown rapidly

In the past three years of cooperation between JD.com and Tencent, from JD.com’s perspective, the platform’s active users and sales have shown a rapid growth trend.

Jingdong’s annual report data shows that Jingdong’s annual net new users from 2019 to 2021 were 56.7 million, 110 million, and 98 million respectively. More than 60% of the new users of came from the sinking market. In the past three years, The annual active users of the JD.com platform also increased from 362 million to 570 million, a net increase of 208 million.

Judging from the annual sales of JD.com 618, Double 11 and other major promotions, as the number of active users continues to grow, the sales of goods on the JD.com platform are also increasing year by year. During the just past JD.com 618 promotion, The cumulative order amount on the platform reached 379.3 billion yuan, achieving a year-on-year growth of 10%. At the same time, JD.com’s operating profit in the first quarter also increased by 18% year-on-year, becoming one of the best-performing platforms among local Internet e-commerce giants.

In the past three years, the e-commerce industry environment has changed dramatically

During the three years of cooperation between JD.com and Tencent, the user traffic of major e-commerce platforms has gradually peaked and entered a growth dilemma. As the e-commerce industry lifts external link blocking and anti-monopoly With the promulgation of many policies and regulations such as French , platforms have shifted from operating independently to interconnection, and they have reached into each other's positions to seize user traffic.

Under relevant policy adjustments, Tencent reduced its holdings of 14.7% of JD.com in December 2021. This move once triggered various speculations in the industry and the market, brought many negative impacts to JD.com, and even predicted a dispute between JD.com and Tencent. will "part ways", JD.com's traffic dividend will disappear quickly, and merchants stationed on JD.com will be unable to survive after losing the support of user traffic.

In the next three years, JD.com’s platform will continue to grow.

Now that the strategic cooperation between JD.com and Tencent has been renewed, the concerns of the industry, merchants and users about JD.com’s platform will naturally subside. Judging from the direction of cooperation signed between the two parties, Tencent will continue to provide primary and secondary entrances to JD.com on the WeChat platform, and continue to cooperate in areas such as social media services and membership services.

This means that the user traffic of the WeChat ecosystem will still be shared with JD.com platforms and merchants, and now WeChat’s “Discover-Shopping, Me-Services-Shopping” is still the entrance to JD.com and . It can be seen that will play an important role in JD.com and Tencent in the future. During the three-year cooperation, both the platform and the merchants stationed on JD.com will continue to maintain deterministic growth in users and sales.

In any case, the continued cooperation between JD.com and Tencent is something worth looking forward to for merchants who have already settled on JD.com or are preparing to settle on JD.com. Taking this opportunity, merchants can increase their efforts to operate on the JD.com platform and It’s fast to join JD.com. Follow the message to learn more about the industry information and useful information on JD.com’s operations.

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