European report:
Suning.com is believed to be an electrical appliance retail company that everyone is familiar with. Whether it is the online Suning.com platform or the Suning.com shopping malls operating in large, medium and small cities, "Suning.com" four A big character is always a presence that makes people feel at ease when buying electrical appliances.
In fact, Suning was established very early. It started selling electrical appliances in 1990, but at that time it was just a small air-conditioning franchise store in Nanjing with a store area of less than 200 square meters. Although it may look like a small store, its forward-looking service has won the hearts of the people. At that time, you had to go to some state-owned shopping malls to buy electrical appliances. After-sales, installation and other services after consumers purchased them were all outsourced to third parties. The results were not good, and it was difficult to effectively solve consumer problems. At that time, Suning also provided customers with a series of follow-up services after selling air conditioners, such as delivery, installation, maintenance, repair, after-sales, etc., which immediately won praise from local consumers.
Later, Suning even accounted for more than 70% of Nanjing's local market sales share. However, in 1996, the boss began to shift his focus to retail and opened more than 30 air-conditioning chain stores in one year. In the following year, the first comprehensive home appliance store was opened, and the real Suning emerged from this. But the road Suning took was not easy. I wonder if you still remember that there was another industry leader at that time, "Gome Electrical Appliances", and it had been beating the rising star "Suning".
Things took a turn in 2013. At that time, the CEO of Suning felt that e-commerce shopping would be the world in the future, so he began to devote himself to opening up online shopping and founded Suning Cloud Commerce . With the continuous cooperation of the team and the name of the physical store, Suning's e-commerce sales have become smoother and smoother. Zhang Jindong also renamed Suning Cloud Commerce "Suning.com" to occupy the electrical appliance retail market. position and overtake the United States.
However, Suning has not had an easy time in recent years. According to its financial report last year, Suning lost 43.2 billion yuan last year and has a current market value of 24.485 billion yuan. Nearly 290,000 Suning shareholders have been deeply trapped. There are even rumors on the Internet that Suning is about to be delisted; Suning will sell itself to , Alibaba, ... Why has Suning, which was so prosperous in the past, fallen to this?
The main reason is the rise of new e-commerce forces. The new e-commerce forces represented by JD.Alibaba have had a huge impact on traditional forces like Suning. For Suning, which entered the market later, the competition is more fierce than that of its previous peers. situation. In this general environment, Suning did not continue to delve into e-commerce retail, but instead developed diversified commercial content. Compared with PPTV, Wanda Department Store , Carrefour , Suning Football, Suning Financial , and even the acquisition of Tiantian Express ...
In fact, although Suning started to build an e-commerce platform, it is not too early, but it is not too late. It defeated Suning. Not someone else, but myself like a headless fly. If it had not frequently acquired some less relevant businesses, concentrated funds on the operation of the e-commerce platform, and concentrated on building the e-commerce platform, then Suning.com might still be as high-spirited as it used to be.
Source: Online collection and editing. If there are copyright issues or if you are seeking reports, please contact Oujie Media Network
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