[Lieyun.com Beijing] reported on June 28 that on June 27, the "SPARK 2022" Tencent game conference was officially held online. After proposing the strategic concept of "Super Digital Scene" last year, Tencent Games is continuing to explore game technology to bring richer and more

[ Lieyun.com Beijing] reported on June 28

On June 27, the "SPARK 2022" Tencent Game conference was officially held online. After proposing the strategic concept of "Super Digital Scene" last year, Tencent Games is continuing to explore game technology to bring richer and more diverse experiences to players and continue to create new value and possibilities for society. As the official live broadcast ecological partner of this conference, Huya Live and popular game anchors on the platform created "Huya Anchor New Game Trial Group" and " Huya Master Anchor Led a Viewing Group" to fully watch and try out this release The many products and content featured in the conference set off multiple rounds of interaction in the live broadcast room and received praise from users. As the industry's leading game live streaming platform, Huya continues to deepen its linkage and cooperation with Tencent Games. By leveraging its advantages in the gaming industry and its influence as a live streaming platform, Huya has improved its game resource integration and new game intermodity capabilities, and continues to provide game and live streaming users with Exclusive experience and advantageous resources.

"SPARK 2022" Tencent Game Conference

At this year's Tencent Game Conference, Huya's well-known game anchors Zhang Daxian and Wuqing were transformed into Tencent Haoyu Recommendation Officer, further stimulating the enthusiasm of game and live broadcast users for online interaction. . What is equally exciting is that the "Huya Anchor New Game Trial Group" and "Huya Master Anchor Guide Group" jointly created by Huya Company and Tencent Games have been launched in the "SPARK 2022" Tencent Game Press Conference area, becoming Huya's deep involvement in the game industry chain. , the latest actions to inspire users to try out new games. During the press conference, Huya’s popular game anchors Lin Qiqi (room number: 91077), Nuomi Tuanzi Q (room number: 520816), and He Ji Xiaolu (room number: 526520) formed the “Huya Anchor New Game Trial Group”. He was invited to serve as the pioneer trial officer of Tencent's new games "Fantasy", "Dark Zone Breakout" and "Fingertip Lord" respectively. From June 25th to July 6th, users can be the first to experience the joy of new games under the leadership of Pioneer trial officers. In addition, during the live broadcast of the Tencent game conference, popular Huya anchors Xiaomaoshen, Hugo, Kuangniao, Xiaoyu, Jingjing, Fei Duan, Principal, Ruoling, Yingcheng-Jianliu, Shengshi-Dezi and Weijing - Mr. L has formed a "Huya Anchor Anchor Group" to watch and discuss the press conference with users. With the blessing of Q coin gifts, we can enjoy double happiness together.

"SPARK 2022" Tencent Game Conference "Huya Anchor New Game Trial Group"

Huya Company is also actively deepening cooperation with game manufacturers and game studios to further enhance Huya's game resource integration and intermodal capabilities. From June 22nd to June 30th, Huya Company launched a new game joint operation event with the theme of Tencent game launch conference, and launched special area activities for each game category on the Huya live broadcast platform. Users who complete a series of subscription, reservation and download tasks will have the opportunity to unlock A variety of virtual game props and peripherals. This not only increases the participation of game users, but also further expands Huya’s attention in the gaming circle. The exclusive IP series of "Good Goods Festival" launched by Huya and "Cross Fire - King of Guns" in March 2021 has become the first classic case to realize the joint "live broadcast" of games and live broadcast platforms. Through live broadcast sales on Huya Popular game props allow viewers in the live broadcast room to complete the "watch and buy" consumption experience. This kind of live broadcast content not only brings a new experience to users, increases the activity of live broadcast rooms and game areas, but also drives users to return to the game and create popular props for the game, thus realizing a complete path of watching live broadcasts, purchasing props, and returning to the game.

"SPARK 2022" Tencent Game Conference "Huya Master Anchor Leads the Viewing Group"

While leveraging the business advantages of the live broadcast platform and actively exploring opportunities in the game industry, Huya Company also continues to develop public welfare cultural undertakings. At the press conference, Tencent Games' game IP "Tianya Mingyue Dao" announced that it will launch a new large-scale cultural tourism plan in October this year: the "Jiuding Zhibing" series of bronze-themed cooperation. By then, Tiandao will join hands with the five major museums in Hubei Province to restore and interpret the colorful Jingchu culture of the Central Plains with the help of digital technology around a variety of national treasure-level bronze collections.Huya platform anchor Xiao Luban was invited to become the "Tiandao-Huya Cultural and Creative Charity Season Promotion Ambassador" and joined hands with the Tiandao Young Heroes to jointly spread the national style.

In early June this year, the "2022 Global Esports and Game Live Broadcast Market Report" released by Newzoo, a game market research and data analysis service provider, showed that by 2022, the number of global game live broadcast viewers will increase by 13.8% compared with 2021, reaching 921.2 million. Newzoo analysis believes that China has the largest market in the world in terms of game live broadcast audiences. Starting from 2020, the Chinese market will continue to grow at a compound annual growth rate of 7.6%. By 2025, the number of live game viewers in China will reach 267.5 million.

Faced with the broad industry prospects of game live broadcasting, Huya insists on enriching the diversity of platform content and forms. In June this year, Tencent Video, VSPN and "Honor of Kings" jointly produced the e-sports training program "Fight to the Top". The first two episodes of the program were simultaneously launched on the Huya Live Platform. At the same time, the first three episodes of the water friend competition live broadcast program "Fight to the Peak and See You in the Canyon" held in conjunction with the program have been launched on the Tencent Video and Huya live broadcast platforms since June 17. The cooperation between Tencent and Huya will explore more innovative and integrated development paths for "esports+". On the basis of consolidating the core business of game live broadcasting, Huya will use multiple measures to create a better user experience, maintain its market leadership, and create greater social value.