analyst Ming-Chi Kuo said Apple demand for the upcoming iPhone 14 may be stronger than the already popular iPhone 13 series. Kuo said in a tweet on Thursday that his latest survey of Chinese dealers and retailers showed that they had to pay the highest-ever upfront deposits for iPhone 14 to ensure stable supply.
Ming-Chi Kuo noted that upfront deposits, the cost of securing supply of upcoming smartphones before they go on sale, are "significantly higher" than iPhone13, and in some areas it's as much as double the previous lineup.
"iPhone 14 shipment forecasts from component suppliers and EMS are approximately 100 million and 90 million units respectively in 2H22," Ming-Chi Kuo wrote. "Solid demand for iPhone 14 in the Chinese market may reduce market concerns about the risk of order cuts after the iPhone 14 is launched."
Apple has been developing steadily in the Chinese smartphone market. A recent report stated that half of all mobile devices sold during the June 18 shopping festival were Apple iPhones. Other reports suggest Apple's devices are taking market share from domestic and international suppliers.
Additionally, some reports suggest that demand for the iPhone 13 series is stronger than past models -- and that demand is continuing later in the year than previous product lines.
expects the iPhone 14 and iPhone 14 Pro lineup to bring a series of upgrades to the iPhone, including camera improvements, styling changes to its front camera notch, and Apple’s latest A16 processor.
