On June 25th and 26th, Dangjia APP will be opened in 3 more cities, Tianjin, Ningbo, and Nanning will be officially launched! Currently, Dangjia APP is located in 7 provinces (autonomous regions and municipalities): Hunan, Hubei, Chongqing, Sichuan, Tianjin, Zhejiang, and Guangxi

On June 25th and 26th, Dangjia APP will open in 3 more cities. Tianjin, Ningbo , Nanning 3 cities will be officially launched!

Currently, Dangjia APP is located in 7 provinces (autonomous regions and municipalities): Hunan, Hubei, Chongqing, Sichuan, Tianjin, Zhejiang, and Guangxi. Dangjia APP uses a new model of mobile Internet decoration to expand against the trend and deploy in core cities across the country at a fast pace.

It is reported that preparations in Zhengzhou, Fuzhou, Kunming, Wuxi and other cities are in progress simultaneously.

Asset-light expansion nationwide

html In June, Dangjia APP completed the launch of the 4 cities of Chengdu, Tianjin, Ningbo, and Nanning, which also means that decoration owners in the 4 cities can use the call function of Dangjia APP to realize the overall construction and decoration of the whole house. In addition, You can also order all the auxiliary materials for the whole house with one click and save money with one-stop intra-city delivery.

has opened in 4 cities in a month. Regarding the actions of Dangjia APP, people in the traditional home decoration industry have also privately discussed and interpreted it. Some of them are optimistic and some are skeptical.

For the traditional home decoration model, every time you open a city, you can say that you have to prepare to invest tens of millions of dollars. The expenses involved in renting thousands of square meters of exhibition halls, decoration, advertising, marketing, team, etc. make people have to carefully evaluate the feasibility of development, and every decision needs to be carefully considered.

It is understood that the core of Dangjia APP is the research and development of Internet platform technology. Urban expansion only requires the recruitment of local professional craftsmen and auxiliary material distribution merchants, and completion of training and registration to achieve service output. Compared with the asset-heavy and expansion model of traditional home decoration, Dangjia APP's asset-light expansion model is unique. There are no constraints on the expansion of the new model, and the speed of advancement is faster.

Reconstructing the self-installation market

"Dangjia APP can expand rapidly because a large number of self-installation owners and decoration craftsmen hope that Dangjia will come." Chen Zhong, founder of Dangjia APP, said jokingly.

The current situation in the home decoration industry is that brand decoration companies do not occupy a high share of the market. Data shows that most of the market share is still achieved through self-assembly.

html For many years, the self-installation market has been suffering from industry pain points such as poor construction standards, dishonest quotations, and no guarantee of after-sales service. A large number of owners pretend to be lucky after hearing one-sided stories. They often suffer losses and have no way to complain.

At the same time, the craftsmen are also faced with many frustrations. They have no ability to acquire customers, their wages are not high due to commission on labor fees, and it is not uncommon for the payment to be delayed or even failed to be made.

"Deintermediation, owners directly connect with craftsmen, solve the pain points of owners and craftsmen at the same time, reconstruct the self-installation market, this is the value of Dangjia APP." Chen Zhong said.

Many people in the industry believe that the decoration platform model built by Dangjia APP protects the interests of owners and craftsmen at the same time, making self-decoration more standard, transparent and secure. This innovative platform model will have an impact on the original The self-installation market structure has had an impact.

High-quality delivery

Regarding Internet decoration, it was very popular a few years ago and then cooled down quickly. When asked about this phenomenon, Chen Zhong did not hesitate to draw a clear line: "The Dangjia platform is completely different from the previous model under the banner of Internet home decoration!"

He introduced that the previous Internet home decoration was more A marketing method for acquiring customers on the Internet. Dangjia APP aims to deliver high-quality decoration. With the help of mobile Internet, users can easily contact the master directly to complete the whole house decoration, and the decoration is transparent, reassuring, high-quality and guaranteed.

Dangjia APP has introduced the Internet's evaluation system. Masters with good craftsmanship and good service will naturally get more recommendations through the algorithm, and there will be no shortage of orders throughout the year. On the contrary, craftsmen with bad reviews cannot get user traffic.

"If the workmanship is good, the owner will receive the labor fee immediately upon confirmation; if the workmanship is poor, the owner will have to re-rectify it until it is qualified before he can get the labor fee. A good master will have no shortage of orders throughout the year, and those with poor craftsmanship and service will be eliminated."

Every day Each master is an independent IP on the platform. They no longer work for anyone. All word-of-mouth evaluations are related to themselves, which greatly mobilizes the self-motivation of the craftsmen. Everyone wants to be a star craftsman and will drive themselves to do a good job at every construction site to win praise.“This is the internal logic for Dangjia APP to achieve high-quality implementation.” Chen Zhong introduced.

correspondent Zheng Hui

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