A brief analysis of the development and promotion of sports mini-program APPs under the background of the Internet. In the context of "Internet + Sports", people's sports and fitness methods are more diversified and life-oriented.

2024/04/2009:58:34 technology 1614

A brief analysis of the development and promotion of sports mini-program APPs in the context of the Internet

In the context of " Internet + sports", people's sports and fitness methods are more diversified and life-oriented. The ways for people to obtain sports information have become more diversified under the influence of the Internet, and their living standards have gradually improved, giving people a new understanding of sports and fitness. The efficient development of the sports service industry on mobile clients has gradually enriched people's leisure time. Life affects people's sports and fitness methods.

At present, there are few platform APPs involved in the sports service industry in my country, and the quality of serving sports and fitness is not high. The functions and review mechanisms in the sports service industry are imperfect, making it difficult to select high-quality services. Tencent Sports , Lark and other sports-specific APPs have relatively single functional models, imperfect offline experience, incomplete satisfaction of people’s sports and fitness needs, and low service quality. At present, there is no sports APP in my country that can meet people's sports and fitness needs in many aspects.

An APP wants to meet people's various sports and fitness needs. It can realize online selection and communication; online payment and ordering and offline experience; online sports video live broadcast; online sports event registration and offline participation; browse the latest Sports information headlines and sports training online interaction, etc.

Suggestions for the development and promotion of sports mini-program APPs in the context of the Internet

1. The efficient development of the sports service industry on the mobile client should focus on high-quality services for people's sports and fitness, and should be based on people's gradually changing sports and fitness needs and the role of the mobile Internet in The wide application of mobile phone clients continues to innovate service models and better adapt to market needs.

2. It is recommended that platform APPs related to the sports service industry increase the categories of sports services, innovate functional models, focus on the combination of online and offline, strictly control the review mechanism for merchants to settle in, and increase online education and peripheral service functions based on LBS location. .

3. In terms of functional structure and promotion, sports APP should first focus on the functional improvement and promotion of sports training, stadiums and sports videos. Taking the development of functions as the starting point, innovate functional models, optimize operating modes, and locate high-quality target merchants and users. Take the lead in promoting and establishing a good user base, and then gradually develop new sports service functions based on user needs.

4. In the financing channels of sports APP, social personal investment and users’ financial investment should be considered in addition to traditional financing channels, so as to revitalize financing channels and ensure the continuity and efficiency of the APP’s later development and operation.

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