During the 618 period this year, Apple mobile phones once again showed their terrifying strength. Judging from the list compiled by netizens, iPhone 13 sales were unparalleled, with a total sales volume of 2.82 million units, overwhelming many domestic models.
It can be seen from this data that Apple has undoubtedly won the championship again in the Chinese market, and is firmly in the high-end market in China, because not only are there not many high-end models in the top ten models on the list, but there is not even one in total sales. iPhone 13 sells more.
Counterpoint, a third-party organization, also compiled the latest research data. In the first quarter of this year, Apple’s share of global sales of models priced above $400 (approximately 2,700 yuan) was extremely exaggerated.
data shows that Apple iPhone series products occupy 62% of the market share in the market of US$400 and above. In comparison, and Samsung , which ranks second, only have 16%. The rest are basically domestic mobile phone brands.
Specifically, OPPO, Xiaomi and vivo share 5%, 4% and 3% respectively in this price range. In addition to these three domestic manufacturers, Huawei also took 3% of the share, but Huawei is obviously the most unfortunate manufacturer.
Subject to US sanctions, the market share of Huawei mobile phones has plummeted. Huawei originally achieved very good results in the high-end market, but starting in 2021, the share of Huawei mobile phones has continued to decline.
In fact, Huawei still has a 9% share in the market above US$400 in 2021. It is not easy to maintain this result. In the first quarter of this year, it still has a 3% share, which further proves that Huawei is indeed very strong.
However, Huawei's "fall" did not promote the growth of other domestic manufacturers in the high-end market. On the contrary, without Huawei, they collectively showed a decline in the high-end market, and almost all of them were eaten up by Apple.
Since the beginning of 2020, domestic manufacturers have made high-profile announcements about rushing into the high-end market. However, in more than two years, the market share of high-end mobile phones is still very different from Apple. I have to lament that Apple has full advantages in the high-end market. recognition.
In fact, in terms of mobile phone parameter configuration, whether it is screen, camera, design, fast charging, etc., Android phones have absolute advantages, but the processor is worse than Apple.
Why do Android flagships get better and better, but consumers still choose Apple? I think there is one core reason. Many consumers feel that Android phones cannot afford the price of several thousand yuan.
In short, everyone has their own recognition of the value of Apple phones and believes that the flagship phone should be the iPhone, while Android phones are more suitable for buying mid- to low-end price models.
Because Android flagships are now inevitably homogenized, almost all integrate a set of solutions from screens to fast charging, processors, cameras, etc., and the system is based on Android's deeply customized UI. The configurations of flagship mobile phones are almost the same.
On the other hand, Apple is completely different. iOS operating system plus A series processor blessing, the two cores are completely in their own hands. For consumers, this is a complete reflection of strong technical strength.
In fact, we can also see the same shadow on Huawei mobile phones. Previously, Huawei was able to shake Apple's position in the high-end market because of the support of its self-developed Kirin chip , coupled with its outstanding image performance, it gives people a feeling That is, Huawei has strong technical strength.
However, due to US sanctions, TSMC has been forced to stop production of Kirin chips after TSMC is unable to ship freely. Therefore, Huawei no longer poses a threat to Apple.
As for other domestic mobile phone manufacturers, they have neither chips nor systems, and they do not have the technical strength of Huawei, so it is difficult to prevent Apple mobile phones from continuing to sell well. This is also the reason why iPhone 13 was able to dominate the market during 618 this year.
Of course, one of the core reasons why the iPhone 13 is so popular is that the price reduction during the 618 period was indeed quite large. The original official price of was cheaper than iPhone 12, and combined with the discounts provided by the platform, the actual price was less than 5,000 yuan.
Considering that the price of Android flagships has generally increased to four to five thousand yuan, which is basically in direct competition with the iPhone 13, there are naturally very few consumers who spend several thousand yuan to buy Android phones. What do you think about this? Comments, likes and shares are welcome.
