[Zhizhou Jingdong settled in] Recently, a boss asked: I have just opened a Jingdong store for about a month, and the products have been uploaded, but there is not much traffic. I would like to ask how can I quickly increase the number of search visitors when new products are laun

[ Zhizhou Jingdong settled in] Recently a boss asked: I have just opened the Jingdong store for about a month, and the products have been uploaded, but there is not much traffic. I would like to ask how can I quickly increase search visitors when new products are launched?

If there are no merchants who have settled in, and if you are not clear about the category qualifications, category ownership, investment situation, settlement fees, etc., it is recommended that the merchants directly consult Jingdong service provider Zhizhou. Officially authorized services are guaranteed and help merchants open stores internally. Channels, VIP channels help merchants quickly review, and have titles such as JD Gold Medal Service Provider and Jing Excellence!

What should you do if you are a merchant who has already settled in JD.com and does not know how to operate a store? How to solve the same problem as the boss above? If you are a novice merchant who is first exposed to e-commerce sales channels, the editor recommends that you operate through an agency Service providers should prepare the store well in the early stage.

Regarding how to increase the search volume of store products and the number of store visitors, the editor will mention a few common points here. Merchants who have not understood it before can come and take a look. It is only for reference for novice merchants:

The first point: the title should be accurate and increase The volume

must cover more keywords in the industry. When your data gets better and better, you will accumulate more and more traffic. In terms of exhibition volume, it mainly focuses on three aspects: activities, express trains, and experts, bringing a lot of exposure to store products.

The second point: visitor sales, improve conversion rate

Visitors means that you want to do rankings, so you must first adjust the data before "doing sales". No matter how much search traffic there is, visitors are all looking for conversions. Conversion rate is the most fundamental link for stores and products. It is recommended that novice merchants use keywords as the entry point, and secondly optimize the store's internal capabilities, such as main images, detail pages, reviews, promotions, etc. .

The third point: evaluation issues, pay attention to the traffic delivery structure

high-quality reviews, try to express the product appearance, quality, delivery time, after-sales, service and other advantages. If there are too many such reviews, it will be recognized as a high-quality product. And it is also very helpful in conversion. Except in the initial stage of the store, a higher proportion of paid traffic is acceptable. For the rest, the proportion of paid traffic should generally be controlled within 10%, which is a relatively healthy state.

All in all, what the editor said is just the tip of the iceberg. There are more details that need to be paid attention to in e-commerce operations, especially the analysis of competitors and the market. If the merchant himself has little experience or no knowledge at all, it is best to It is better to run the store through an operating service provider and lay a good foundation.