source: People's Daily Overseas Edition
China Academy of Information and Communications Technology's "one-click unbinding" function of trial operation. The picture comes from the Internet
There are too many APPs bound to your mobile phone, and you are often "bombed by text messages"? Recently, the China Academy of Information and Communications Technology, a unit directly under the Ministry of Industry and Information Technology, trial-operated the "one-click query" and "one-click unbinding" functions. The above functions can be used to query the Internet account registered and bound to the mobile phone number, and choose whether to unbind or associate the mobile phone number with the Internet account.
Marketing text messages have been criticized
Online shopping, mobile phone navigation, online TV series... At present, the mobile Internet has penetrated into every aspect of people's lives and work. With the further popularization of 5G, China Mobile Internet applications have developed rapidly. At the same time, affected by the stay-at-home lifestyle during the epidemic prevention period, the demand for mobile Internet applications has surged. The 49th " China Internet Development Statistical Report " released by China Internet Network Information Center shows that as of December 2021, the number of APPs monitored in the domestic market is 2.52 million. Among them, the number of daily tool, e-commerce and social communication apps reached 370,000, 248,000 and 211,000 respectively.
Industry insiders believe that the rich mobile Internet applications have brought various conveniences to people's lives, but it should also be noted that most Internet applications require registration through a mobile phone number. However, application platforms often "default" that registered users agree to directly send promotional information. "SMS bombing" seriously damages consumer rights. This phenomenon is particularly obvious during the "6·18" and "Double 11" periods.
In October last year, an organization released the "Survey Report on the Situation of Spam Text Messages (2021)". Nearly 70% of the respondents said that the frequency of receiving spam text messages during e-commerce promotions was significantly higher; 40% of the respondents reported that there were inadequacies in online platforms. You cannot register if you agree to receive marketing text messages. Judging from the types of spam text messages received by respondents, promotional text messages from retail categories accounted for the most, accounting for 74.76%; followed by financial and insurance promotional text messages, accounting for 43.42%; real estate and car promotional text messages, and telecommunications business promotions. Other promotional text messages, such as text messages and restaurant promotional text messages, are also criticized by consumers.
takes a heavy blow against "SMS bombing"
The "SMS bombing" phenomenon reported by netizens has attracted great attention from relevant departments, and the relevant legal system is being improved. In October last year, the Ministry of Industry and Information Technology required that e-commerce platforms standardize their "Double 11" text message marketing practices and prohibit sending marketing text messages without the consent or request of consumers. On June 14 this year, the Propaganda Department of the Central Committee of the Communist Party of China held a series of press conferences on the theme of "China's Ten Years". Han Xia, chief engineer of the Ministry of Industry and Information Technology, pointed out that the Ministry of Industry and Information Technology is strengthening the management of key responsibility chains for applications and further improving the personal information protection system. .
intrudes on the peace of private life, which is a content that many netizens have strongly complained about. "The so-called right to peace of private life is the right enjoyed by natural persons to maintain a stable and peaceful private life and to exclude illegal intrusion and infringement by others. Not being disturbed is the core of peace." Deputy Director of the Membership Department of the China Law Society, China Society for Market Regulation Peng Ling, executive director of , believes that continued online personal attacks, phone harassment, text message bombing, etc. should be regarded as violations of citizens’ right to safety. The " Civil Code " stipulates that, unless otherwise provided by law or with the express consent of the rights holder, no organization or individual may intrude on the private life and tranquility of others through phone calls, text messages, instant messaging tools, emails, leaflets, etc.
"Operators and their staff must keep the personal information of consumers collected strictly confidential and shall not leak, sell or illegally provide it to others." Wang Lei, associate professor at the School of Civil and Commercial Economics at China University of Political Science and Law Wang Lei, believes that "SMS bombing" The source may be that operators fail to follow the principles of legality, legitimacy, and necessity when collecting and using consumers' personal information, exceed the purpose, method, and scope of collecting and using information, and use consumers' personal information for accurate purposes without consumers' consent. marketing.According to Article 29, Paragraph 3 of the " Consumer Rights Protection Law ": "Operators shall not send commercial information to consumers without their consent or request, or without the consumer's explicit refusal." Personal information processor If personal information is processed in violation of the provisions of the " Personal Information Protection Law " and infringes upon the rights and interests of many individuals, the People's Procuratorate, consumer organizations specified by law, and organizations determined by the national cyberspace department may file lawsuits with the People's Court in accordance with the law, and through effective Implement consumer public interest litigation and other methods to reduce the cost of protecting personal information rights and create a demonstration effect in protecting personal information.
Prevent personal information leakage
Recently, the China Academy of Information and Communications Technology issued a service announcement on its official WeChat public account, stating that the "one-click unbinding" service is in the trial operation stage, and the system functions and performance still need to be further improved. This move gained the attention and support of netizens.
Wang Lei believes that the launch of the "one-click unbundling" function will limit the collection and use of personal information to the minimum necessary scope that is directly related to the purpose of Internet account registration, avoid excessive collection of personal information, and prevent the leakage of personal information to the greatest extent. Possible consequences such as "text message bombing".
Peng Ling said that whether "one-click unbundling" can achieve the desired results depends to a certain extent on whether the platform and advertisers can conduct commercial activities in accordance with the law. Problems such as the "default" registered users of the application platform agreeing to directly send promotional information, and the merchants taking advantage of loopholes in the platform rules to send marketing text messages still need to be improved at the technical level. At the same time, consumers should also take the initiative to increase their awareness of personal information security and legal rights protection when purchasing goods and receiving services. (Overseas Network Li Boyao)
"People's Daily Overseas Edition" (Page 08, June 22, 2022)
