You can order Muji just like ordering takeout. On June 15, Meituan flash sale officially announced its cooperation with Muji. This is the first time that Muji has entered the real-time retail platform. As of now, more than 90% of the 240 MUJI stores across the country have been launched on Meituan, including more than 4,000 products including daily household necessities, kitchenware, clothing, shoes and bags, beauty and skin care, and office supplies. Orders can be placed within 30 seconds Delivery in minutes.
’s first 618 event based on the cooperation between the two parties is also launched at the same time. You can enjoy discounts such as full discounts and hot product discounts when placing an order. According to Meituan Flash Sale , during the trial operation, Muji’s orders over a distance of 3 kilometers accounted for nearly 45%, and late-night orders accounted for nearly 14%. This broke the time and space constraints of offline store operations, improved operating efficiency, and provided Muji's single store brought the highest performance growth of nearly 25%.
Over 90% of the 240 stores across the country have stocked over 4,000 products that can be delivered to your home in 30 minutes
"On June 2, I received a WeChat push from MUJI, saying that you can also visit Meituan. MUJI" said Liu from Beijing. The lady told reporters that she likes the design style of Muji very much, "but the nearest store from home is five or six kilometers away, so it is still a bit inconvenient to go shopping. After going online on Meituan, I can receive it in more than 30 minutes."
5 Since March 30, 240 MUJI stores in 61 cities, including Beijing, Shanghai, Shenzhen, Chengdu, Changsha, Xi'an, Hangzhou and other cities, have begun to offer takeout. As of now, more than 90% of stores have launched takeout services. As soon as MUJI stores were launched on Meituan, the two parties jointly launched the first 618 event. From now until June 20, consumers who place orders at MUJI through takeout can enjoy discounts of 70 yuan and 199 yuan for orders over 299 yuan. Discounts such as 25 yuan off, 10 yuan off 99 yuan, and direct discounts on popular items.
"MUJI has been warmly welcomed by consumers as soon as it was launched online. Among them, jute simple foldable shopping bags, copolyester portable water cups, and MUJI basic hydrating lotion have been the most popular products among consumers in the past two weeks." Meituan The person in charge of the flash sale said that currently, MUJI has more than 4,000 products available for takeout online. In addition to daily household and office supplies, you can also buy kitchenware, clothing, shoes and bags, beauty and skin care and other products.
▲ Meituan riders pick up goods from Muji stores
html Orders over 43 kilometers account for nearly 45%. Late-night orders account for nearly 14%
Muji is a grocery retail brand that is popular all over the world. After entering China in 2005, it has been deeply loved by young consumer groups.
“In the 15 days since MUJI was launched on Meituan, with the continuous investment in online resources, the average daily order volume has continued to rise. One week after the launch, the order volume reached 68 times that of the first day.” According to Meituan flash sales According to the person in charge, with Muji’s global popularity and the cooperation with Meituan’s flash sales, the store entry rate hit a new high in the same category. During the trial operation period, Muji’s orders over a distance of 3 kilometers accounted for nearly 45%, and late-night orders accounted for nearly 14%.” It breaks the time and space constraints of offline store operations, improves operating efficiency, and brings the highest performance growth of nearly 25% to a single Muji store."
Regarding this cooperation, the relevant person in charge of Muji said that Meituan Flash Gou's excellent contract fulfillment, digital operation and other capabilities can help MUJI provide consumers with better and higher-quality services. "This is why we prefer to cooperate with Meituan Flash Sales."
It is understood that Meituan Flash Sales is MUJI’s first partner in the field of instant retail. In March this year, more than 3,600 Xiaomi stores covering 276 cities across the country also announced their presence in Meituan, officially launching Xiaomi 's real-time retail business. "Let rice fans buy Xiaomi products like ordering takeout," said Lu Weibing, Xiaomi Group partner, president of China and International Department, Redmi brand general manager Lu Weibing .
The person in charge of Meituan’s flash sales said that the two parties’ cooperation can jointly bring consumers a better instant shopping experience in terms of supply and contract fulfillment. “More and more young people are accustomed to buying everything through ‘ordering takeout’. MUJI covers household daily necessities, kitchenware, clothing, shoes and bags, beauty and skin care, office supplies and other types of products, which greatly enriches consumers' shopping options for takeout and provides consumers with richer and more convenient products. Shopping experience."
