Li Ning started selling coffee. This time the span is a bit big and somewhat unexpected. We have long been accustomed to the image of Li Ning's national fashion brand. We never thought that he would turn around and bring you a cup of coffee. Li Ning came prepared this time and even applied for a trademark.
extends the influence of sports brands to drinks. This has to be said to be a bold innovation.
It is said that Li Ning has 7,000 stores in China, which is more than Starbucks and Luckin Coffee stores. With Li Ning's original popularity, his promotion omitted the process of ordinary consumers recognizing the brand and . It can be regarded as a different kind of overtaking on corners.
Can a company that makes sports brands really make drinks like coffee easily? This question will be answered in time.
But from this we seem to see Li Ning’s understanding of the market and its basic ideas for future development.
The launch of Li Ning Coffee reflects that the company may have drawn an approximately equal sign between the main consumer groups of coffee and its key consumer groups of sports brands. That is, white-collar workers will be their focus.
In addition, it may also indicate that overseas markets will be the next market that Li Ning will focus on exploring.
