iQOO is a new sub-brand of vivo, under the slogan of flagship cost-effective, the market is mainly for the younger generation. iQOO means "I Request On and On", which means continuous innovation to build a better brand. Other domestic brands headed by Huawei are playing high-end flagship versions, and brand premiums have become one of their marketing tools. However, vivo, a brand with a very mature product line and channels, has established a "cost-effective" brand iQOO, which sells high-cost and high-performance mobile phones at cost prices. It can be seen that vivo is still very careful in the mobile phone market. When the price of iQOO came out at 2,988 yuan, many buyers were still very shocked and very happy.
is the same cell phone of the vivo brand, X27 and iQOO market positioning is different, how do users choose The important task of the entire vivo sales. Compared with the previous X23, X27 will have more configurations that keep up with the current mainstream design, and will strengthen the appearance and shooting functions of the product design.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose? What's the difference between the 3000 yuan model? The following picture editor lists the main differences between the vivo X27 and iQOO models to give you a general concept.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOO vs X27CPU+RAM+ROM difference
You can see, two There is a big difference in the processor of these phones. Since iQOO is the main cost-effective model, it comes up with a Qualcomm Snapdragon 855 chip. That’s nothing to say. The highest-performance chip in the mainstream market is generally only used for phones with models above 3,000 yuan. From such a luxurious configuration. In comparison, the Snapdragon 675 chip used in the X27 is much inferior. Although the 675 chip has been optimized and is already very mature, it is not the same level of processor after all. The X27 still looks a little bit in terms of games. Strenuous. In terms of RAM and ROM, there are more options. iQOO can reach up to 12GB+256GB configuration, and the corresponding price will increase. In the two gears with similar prices, the memory is actually the same. According to the current 8GB+128GB, it is actually enough.
Lifting full screen soft design vs. water drop screen domineering design
In terms of appearance, both are made of the same material AMOLED display material, 2340*1080 resolution, iQOO screen size 6.41 inches, The X27 is 6.39 inches, which is negligible. The biggest difference is that iQOO has a water drop screen design, while the X27 has a full screen design for a lift camera. Both are narrow borders, with very soft lines, giving people a comfortable feeling overall.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOO front face appearance
the same is Vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
X27 front face appearance
is the same vivo brand mobile phone, X27 and iQOO market positioning is not Similarly, how do users choose
X27 front lift camera and the comparison on the back of the phone, you can fully feel the positioning of the two markets. Behind iQOOThe "iQOO" logo is printed on the lower left corner, and the X27 is the same as the vivo X series. iQOO is a three-camera put together, the flash is below, and the X27 flash is below the main camera. The most domineering thing is the "Monster Inside" printed on the back of iQOO, which is enough to tell users that iQOO is a beast mobile phone with ultra-high configuration. The X27 is a softer, more feminine design. The positioning of the two can be seen.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOO back shell appearance
the same is Vivo brand mobile phones, X27 and iQOO market positioning is different, how do users choose
X27 rear shell appearance camera shooting aspect
Just said that X27 is far from iQOO in terms of processor, then In terms of camera, you can definitely win back a city. The vivo X series has always been a positioning camera phone, and the X27 is certainly no exception. There are three rear cameras, the main camera is equipped with Sony IMX586CMOS, 48 million pixels, and a 13 million pixel 120-degree ultra-wide-angle camera and 5 million blur lens, while the front camera is 16 million pixels, plus super backlit selfies, just casual The feeling of shooting a blockbuster is definitely a fool-like Meitu camera. After all, iQOO's positioning is performance, and its users are basically male gamers, so there will not be too high configuration for taking pictures. 12 million main camera + 13 million wide-angle camera + 2 million sub-cameras, front 12 million camera, this configuration in the 3000 yuan level mobile phone, it is the bottom of the results.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOO post-photograph
the same is Vivo brand mobile phones, X27 and iQOO market positioning is different, how do users choose
X27 post-photograph vivo Multi-Turbo makes vivo mobile phones in terms of gaming experience to a higher level
Both iQOO and X27 are equipped with Multi-Turbo independently developed by vivo, which can greatly optimize game acceleration, network acceleration, and processor acceleration. Priority is given to guaranteeing game resources in the game, so that the game does not freeze, and the enjoyment of playing is continuous. If you are a gamer, then it is recommended that you choose iQOO. Although there are game optimizations, it is ultimately based on the performance of the processor, so iQOO with the Snapdragon 855 chip is your better choice.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how does the user choose
iQOO eating chicken experience
the same is Vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOO chicken experience and other details comparison
In terms of battery capacity, both are 4000mAh battery capacity, They are all excellent. iQOO supports 44W ultra-high power fast charging, which is more worthy of the so-called "beast" definition. Big battery + super fast charge, iQOO can definitely solve your battery problems. The X27 was released relatively early, so it is inferior in terms of charging. There are also some detailed functions, both of which support on-screen fingerprint unlocking. And iQOO supports facial recognition and NFC functions, which is even better than X27.
is the same vivo brand mobile phone, X27 and iQOO market positioning is different, how do users choose
iQOOMobile phone charging
is the same vivo brand mobile phone, X27 and iQOO market positioning is not the same, how do users choose
iQOO fast charge experience Conclusion
same They are all new models of vivo's mobile phones, with different market positioning, creating different performances of two phones at the same price. With such fierce competition in the mobile phone market today, the layout of models with different market positioning is the direction that every manufacturer is working hard. After comparing the two phones of vivo, everyone should already know. iQOO is known as a high-profile beast. In addition to shooting, it is basically better than X27. The X27 has continued the excellent performance of the X series and its exquisite appearance, which I believe will attract more female users. So how would you choose?
