Speaker: Wang Zhiwei, Partner of Black Lake Technology
Good afternoon, everyone, I am Wang Zhiwei of Black Lake Technology. Before my speech officially starts, I will give you a few off-topics. After I arrived on the scene today, I suddenly felt like watching many technology industry conferences at the time, like , millet, , and Huawei. I am still relatively young now. When I was young, I especially liked watching these latest cutting-edge technologies. Companies, show their most advanced achievements in recent years. But when I look back on the last time, it’s actually been a long time. Last time, , , was releasing the first . When my brain was hot, I bought the first one on the spot. The phone is now It works, but the company's fate is still quite rough. It hasn't waited for Lao Luo to acquire Apple. Now we have seen Lao Luo selling Apple phones. The theme I share today is also consumption and China's smart manufacturing.
I just talked about Luo Yonghao . He founded this company before and owed a lot of debts. It was also because of a live broadcast of the industry that he sold goods in the past, which caused him to quickly pay off his debts. Thanks to the great improvement of China's economic level in recent years, there are also a large number of very good anchors, who can introduce very good products to everyone in a short period of time, and everyone can concentrate on consumption.
Let me introduce our company first. Black Lake Technology is a relatively young company. We have just established in 2016 and it has been a little over 5 years so far. Everyone knows that some time ago in Zhengzhou, Henan Province, it was unfortunately ushered in a torrential rain that was unprecedented in a century, which caused damage to the local subway, transportation and people's livelihood. However, Chinese companies have generously donated their money, including the very familiar Hongxing Erke and Michelle Ice City for assistance. A love cycle is formed. After seeing such a caring company, many consumers have poured into live broadcast rooms like Hongxing Erke, and Michelle Ice City offline stores are making crazy consumption.This led to a strange phenomenon. In the company’s live broadcast rooms, the company’s anchors and company bosses are persuading consumers to consume rationally, and consumers are very impulsive and non-stop shopping. I was in the live broadcast room of Hongxing Erke at that time. It was very interesting. The barrage and messages on the scene were crazy saying that the anchor should stop talking, hurry up, I don't have time to listen, I just want to buy it. And it’s too cheap to sell, an average of one to two hundred yuan, is there any more expensive? Michelle Ice City also donated money for Zhengzhou, causing its offline stores to be overwhelmed. There is another one. Before the heavy rain, Michelle Ice City carried out a very powerful spread on the Internet. Before, there was a very hot stalk on Douyin. There was a person who was crossing Mengpo Bridge. Mengpo asked him and said you What is it that I drank five bowls of Meng Po soup and haven't forgotten it? That person said "You love me, I love you, Michelle Bingcheng is sweet", that song is very brainwashing. Below are two warehouses, all of which were emptied after a wave of wild consumption by consumers.
Consumers may be concerned about your product. The entire C2M complete link is completed by a three-terminal full link from the production end, the circulation end to the consumer. The digital connection of the entire link, from the consumer end to the circulation The data connection at the end has been done very well, but the data to the production end has not been well coordinated. Only a relatively large brand has a strong ability to control the production side, forming his own small closed loop, but the closed loop of the complete industrial chain has not been well formed. The data structured processing on the production side is precisely where Black Lake Technology is very advantageous today.
Just talked about the wild consumption of . Consumers still have some individual needs and behavior habits during the purchase process. Help our friends to make an advertisement. This small toy on the screen, McDonald’s is also very popular with Black Lake Technology. Good customer. Today, if you buy a children’s set meal at any McDonald’s restaurant on the planet, you can also directly buy the little toy, all of which are made by Heihu and helped by the supplier of McDonald’s toys. In the early years, the type of toys produced by McDonald's was very single. Although the number of foundries was increasing, the elements of the entire toy were very single. The world sent Uncle McDonald's .For example, the same toy may have very good sales in Shanghai, but it may not be in Beijing. It may be because of the IP of the toy. The cartoon is broadcast in Shanghai, but it is not broadcast in Beijing, so this toy is not for you. Pay the bill. But in fact, the final test is whether the original production end can flexibly respond to your consumers, and develop its ability to develop a complete production process according to the individual needs of consumers in various regions. Some time ago, there was a cartoon that was particularly popular, called "Blade of Ghost Slayer". At that time, I liked a few characters in it very much during the hit. I especially wanted to buy figures. I searched all the shops and found very few, only very few. Several models are not officially released. At first glance, they are relatively crude figures made by very small manufacturers themselves. Because your entire production end can digest such products, from design to production to final production to mass production, the cycle required is very long, not to say that it will come out immediately
is very famous in China In the world's factories, the GDP of the manufacturing industry accounts for nearly one-third of China, but the current level of digital and intelligent management is still very backward. The picture below, which looks very primitive, is actually a few very large domestic manufacturers, namely SANY , COMAC , L'Oreal, Coca-Cola, the production workshop A large number of management levels still rely on paper lists, data, and workers' experience for management. Thanks to China’s very obvious demographic dividend in the early years, he can rely on a large number of workers and labor to help me solve some of the management problems in the production process. However, as China’s demographic dividend ebbs, a large number of manufacturing industries are thinking about how to use digitalization. And intelligent methods can better manage the factory. There are also personalized production, consumer needs, and the ability to flexibly transform their own data digestion in the production process.
Today, Black Lake is not only for a single factory, our advantage is that I can help even if your group is large, even if your group is very single, but you want to control the upstream and downstream, what Black Lake provides today is a digital horizontal The ability of deep grid three-dimensional data collaboration,Thanks to the computing power of the platform in the Black Lake public cloud data center. This is the customer we have served so far. If you are in a non-manufacturing industry, you may not be very familiar with Heihu, but if you are in the manufacturing industry, Heihu still has a small reputation. We have served many customers who are familiar with consumer products. In addition to McDonald’s and Michelle Ice City, we also have . The factories are all served by Black Lake Technology. At the beginning, Nongfu Spring’s original intention of cooperating with us was very simple. He saw many emerging tea brands, and he could launch dozens of brand-new products in one summer, constantly in various areas of the market, and go to first, second and third tier cities. Make trial-and-error and adjustments. Nongfu Spring has benefited from the fact that his entire system is already very large. His laboratory has been from trial production, production to mass production, to logistics to consumers. The entire cycle is very long. A new product may take about two months. Today Black Lake Technology has helped him shorten it to two weeks or even a week to launch a new product. Let me cite two more cases where our current service is relatively good. Big Coffee International. Their parent company is Michelle Ice City. Suppose you live in a first-tier city. I don’t know if you are familiar with the Michelle Ice City brand. After making their home, I realized that their home is very powerful. It is by far the largest brand of milk tea drinks on the planet. His number of stores has exceeded 10,000. The main cities may have more than three or four tiers. The unit price is very affordable, with an average of 5-6 yuan for a cup. The factory is located in Jiaozuo, supplying all franchised stores across China, nearly 20,000 offline stores. In the first half of this year, the number of Starbucks stores in China has just exceeded 5,000, which is equivalent to four times the number of Starbucks stores in China. It would be impossible to manage it by relying on a lot of manpower in the traditional way.
The part of China’s green production synergy is a manifestation of Heihu’s very large capacity. In addition to helping him in the entire production process, from the very beginning sales to the products sold out, the whole In addition to the management of the full link in the production process, it can also help him to coordinate the data very well. This is the C2M full link data model I just mentioned, from the above O2O CRM system to the factory. Many systems, Invoicing, EMS, etc., to many offline hardware devices, such as AGV trolleys, robotic arms, the entire data helped him get through well, the collaboration of external data, the connection of internal data, and Consumers purchase the behavioral habits and personal choices of different regions, and feed them back to make some flexible production adjustments in the production process. The black lake of full-link data can help him get through well.
McDonald’s example. McDonald’s first looked for Black Lake as the system. It didn’t mean that we helped him manage the entire supply chain at one time. The initial purpose was very simple. McDonald’s is a very responsible company. Many external factories help him produce his toys, which will cause a problem. The quality of the toys is relatively uncontrollable. Once a child or consumer has some quality problems with the toy, McDonald’s will pay for the result. At first, because McDonald's would buy some relatively advanced plastic raw materials for these factories, and worried that the factories would replace them, he needed Heihu to help him trace and manage the whole process. In the course of our cooperation, McDonald’s saw Black Lake’s ability to digitize the entire supply chain. Today we have covered all McDonald’s factories in China and the world. Except for China, only factories in Southeast Asia, we have also achieved With the multi-language version, good collaboration can be achieved. His parent company, a supply chain company in Hong Kong, can remotely view the production process, production quality, and corresponding consumption and love data of each McDonald’s factory in each McDonald’s factory through the computer, and then return to the production process. When he can choose flexibly and customize the peripherals and toys corresponding to the animation, he can tell him where to produce these toys with higher efficiency and lower cost through the system of Heihu.
My sharing today is like that, thank you all.
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