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When Li Shufu official announced the Geely mobile phone became a hot search, at the same time, everyone paid attention to the comparison that Lei Jun officially announced the "Xiaomi car" six months ago, and millet was once the proudest MIUI, or rather MIUI, which once made millet mobile phone famous in World War I, the chief architect resigned to join "Geely Mobile" but few people paid attention to it. In the words of Wang Wenjun's own circle of friends, it means "Joined Xiaomi in 2010 and joined Geely in 2021. span6span, after 11 years, it started from scratch."
What made a veteran of Xiaomi entrepreneurs choose to start from scratch?
And on the 8th, the former mobile phone king, Coolpad, officially announced four new group vice presidents. These four vice presidents have the same "tag", that is, millet group work background,
Among them, Sima Yunrui, vice president of Coolpad and president of the Internet Center, is responsible for the construction of Coolpad's digital system, mobile phone operating system research and development and Internet business. Sima Yunrui was the head and senior director of the Big Data Department of Artificial Intelligence and Cloud Platform, and the Deputy General Manager of the Internet Business Department. After working at Xiaomi for 7 years, he officially resigned from Xiaomi in February 2021.
served as vice president of Coolpad Group and president of hardware product center Li Yujing, responsible for Coolpad product planning, hardware research and development, supply chain and quality management. Li Yujing has served as the product director of the mobile phone department of Xiaomi Group and the director of the group staff, responsible for REDMI mobile phone product line planning, hardware product system strategic planning and other businesses. After working at Xiaomi for 4 years, he officially resigned from Xiaomi in December 2020;
, the new vice president of Coolpad Group and president of sales and service center HuResponsible for the management and operation of Coolpad's marketing, sales and service system. Previously worked in Alibaba (China) Co., Ltd., Xiaomi Group, and Jingdong Group, responsible for Xiaomi's e-commerce channel and new retail innovation channel business.
The highest position of Coolpad is senior vice president Qin Tao, who will be responsible for the daily operation and management of Coolpad Group; once served as the general manager of the channel innovation department of Xiaomi, responsible for planning and implementing Xiaomi's channel upgrade strategy, etc., and later participated in the formation The Group Staff Department is deeply involved in the group's strategic planning, channel governance, strategic innovation, management improvement and other projects. His last resignation at Xiaomi Group was in August 2019, and he has worked at Xiaomi for nearly 4 years.
If the chief architect of MIUI went to the Geely mobile phone to be just a drizzle, then the four Xiaomi background cadres will join the Coolpad, and the four aspects of marketing, software, hardware, and operations Replenishment shows that Xiaomi's senior executives have now become the "sweet and pastry" of mobile phone colleagues. How can Xiaomi become a "transportation base" for mobile phone executives?
Why has Xiaomi become a "transport base" for mobile phone executives?
The Xiaomi model is being validated globally
Xiaomi went from obscurity to emergence, and the first of the two most fascinating times was when Xiaomi became the number one sales in China in 2014. At that time, Lei Jun’s Internet-based mobile phone was made. Mode, the "Seven-character tactic" of Internet thinking has become the "bible" of Internet transformation in many industries. At that time, the four major mobile phone giants of the "China Cool Alliance" all imitated at the pixel level. Among them was the Coolpad Group. Everyone remembers only with 360 's Zhou Hongyi, LeTV's Jia Yueting staged a "triangle love" story; while the Internet mobile phone business has been silent.
You should know that Coolpad can become one of the four mobile phone giants. It was also very good, not only sales, but also technical: launched China's first CDMA color screen mobile phone in 2003 is Coolpad. In 2004, the world’s first GSM mobile phone was made by Coolpad, and in 2005, the world’s first dual card dual standby mobile phone was made by Coolpad. Became the world's sixth manufacturer in 13 years, and the domestic market ranks second only to Samsung. Therefore, Coolpad is also well-deserved to become the second-strongest domestic giant.
has become Xiaomi, which has only been 11 years old, and surpassed Apple in the second quarter of this year, becoming the world’s second-selling mobile phone giant. Ranked second in the world by Samsung. And Xiaomi's goal now is to hit the world's number one in three years, not just the mobile phone business, but the global consumer Internet of Things realized by Xiaomi's AIOT ecological chain model has become the world's number one. Therefore, it can be said that Xiaomi's Internet mobile phone model is being verified globally. Since the last time the Internet mobile phone model was imitated by its global counterparts, it has once again become a model for its peers. But Xiaomi is also quite flawless. The youngest Fortune 500 company has its own shortcomings in terms of core executive talents.
The price-performance ratio of Xiaomi's salary and the ceiling of the position
Xiaomi, which has always claimed to be an Internet company, has always been criticized in terms of salary, because it is not the same as Tencent, , Ali, Baidu , Namely Meituan, Toutiao, Didi; Xiaomi’s relatively low salary is also well-known in the Internet circle, and the old employees who have been following Xiaomi for more than 5 years have indeed received the incentive of stock options, but Xiaomi’s stock After listing, after a long period of continuous decline, it finally rose to the highest price in history. At the beginning of the year, it fell by more than 36% this year. Therefore, the overall salary ratio of Xiaomi employees is still not ideal. In addition, the core of Xiaomi publicly recognized by Lei Jun is high. In the management, there are only 15 people, including 4 partners and 11 vice presidents.
And in the 2020 Internet company executive changes summary, Xiaomi promotes seven vice presidents,There is only one Gao Ziguang from Xiaomi's old employees, and the other six are from the airborne, Changcheng from Lenovo Group, Yang Zhe from the original Meizu, TCL , , , Huawei Zeng Xuezhong from the original Ziguang Zhanrui, ZTE, Lu Weibing from the original Jinli, Tianyu, Konjia from Guilin and Ruixin Lin; that is, Peng Zhibin Lei Jun, who is widely known to the outside world, formed the "Xiaomi Avengers"; and as Xiaomi, which has been established for 11 years, , as of December 31, 2020, Xiaomi has more than 22,000 employees worldwide, and a large number of airborne talents have become Xiaomi's core executives. , And the existing old employees of Xiaomi who have been working hard on the front line do not have the expected development space for higher positions, and there is a ceiling. Therefore, when the salary is not the most competitive, the development space meets the ceiling again. There is a middle management who seeks more space outwards.
Xiaomi has entered a new stage of development Executives with a Xiaomi background, but in Xiaomi's resume, they should all be middle and senior management, not the core management.Qin Tao of , who is the senior vice president of Coolpad, has resigned from Xiaomi in August 2019, and two years have passed since the competition agreement period. So they went to the Coolpad Group, which would have an impact on Xiaomi, but it would not cause too much problem. The main impact should be Xiaomi's low-end REDMI brand, because Li Yujing, who was promoted as the "Father of King Kong", became the vice president of Coolpad Group. And the president of the Hardware Product Center.
And Xiaomi’s current center of gravity, whether it is Xiaomi mobile phones or Xiaomi ecological chain products, are all sprinting towards the high-end. It can be said that Xiaomi has developed to a new stage, and of course, it has been officially announced by Xiaomi. The second growth curve of the car, the hard-fought battalion, the new development stage, naturally there will be a process of survival of the fittest, from the establishment to the world’s second mobile phone, Xiaomi has also paid a lot of tuition fees, and in the new journey Some people have some experience that Xiaomi is no longer applicable, but peers (such as Geely, Coolpad) may still be able to use it, at least they can pay less tuition and take less detours.
So it is foreseeable that Xiaomi, as the pioneer of mobile phone manufacturing in the Internet mode, as the world’s second-selling mobile phone brand, will send more talents to its mobile phone counterparts in the future. Of course, if Xiaomi employees get more Competitive remuneration and more room for development. Those middle and senior management employees who are young and powerful, their peers just want to invite them, and they have to pay a great price.
What do you think?
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