Gong Xiaoli
1499 yuan Feitian Moutai, 4799 yuan 128G iPhone12 , 2299 yuan Dyson hair dryer... these rare good things appeared in the magic code of Juhuasuan 99 bargain festival In-app purchases are not uncommon.
God code in-purchase page
However, to enjoy the extremely scarce discounts of nearly 300 big brands, you also need a secret code-God code, a string of 8-digit mystery number. This is the new way to play in this shopping festival, grab the admission ticket first and then shop.
Set up in-app purchases and grabbing links on the Cost-effective Festival to create a strong sense of participation for consumers. Juhuasuan is trying to find a way to communicate with the new generation and build a new consumer relationship and consumer interaction method .
Netizens' comments on Juhuasuan's Weibo
Of course, even if there is no magic code, you can still buy 99 bargain festival products and enjoy great discounts. Juhuasuan 99 Cost-effective Festival has been upgraded again this year-Operation Gathering Wind 2.0.
This year's bargain festival focuses on price power. The tens of billions of subsidies are added to the list. More than 1,000 popular brands are selected, and 50% off subsidies are given. Together with the head anchors, they launched a list of more than 100 generation Z good things. In addition, Juhuasuan, as the only designated e-commerce platform by the Ministry of Commerce and the Ministry of Propaganda of the Central Committee, helped the government create the first " Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival", detonating more than 300,000 regional premium products through a billion-level subsidy program.
God Code: New E-commerce Gameplay
In the eyes of most people,"Shenma" may just be an outdated internet hot word. And from a few days ago, Juhuasuan superimposed this word with consumption, gave the "God Code" new scarcity value, and built the best memory point belonging to the 99 Cost-effective Festival.
Juhuasuan distributes magic codes to users. Users with magic codes can unlock the hidden prices of the god codes in-purchase, and these prices are extremely low prices. When it was thrown out, it attracted many big V forwarders and young people's pursuit.
Since September 2nd, 's Weibo has been the first to start the online decoding craze. Weibo blue V, such as 36Kr, NASA, , Phoenix Weekly, etc., have launched puzzle-solving challenges, even extremely The guest teaches netizens how to decode. At the same time, celebrities such as Tan Weiwei and Wang Sulong also posted interactive blogs, giving netizens "decoding" clues. On September 6th, because it was difficult to find a code on the entire network, the official announcement jointly posted a code with nearly 200 well-known bloggers. Yesterday, Juhuasuan even launched an offline activity to send God Code in Shenma Village, Ningbo, and played the role of God Code online and offline.
This setting can only be entered into the Shenma I-Purchase after getting the magic code, which means the exclusive property of rights and interests for users, which actually catalyzes the magic code to become new The social currency corresponds to the fission needs and social satisfaction of users. After the consumers who grab the code enter the in-purchase meeting, they can only snap up one piece of each brand product in a limited amount. Such scarcity, which is not available to everyone, has maximized the rights and interests of both the supply and demand sides, and the price has also been reduced to the extreme. The 128G iPhone12 at 4799 yuan is the hottest topic on Weibo; AirPods2 is only 699 yuan; the scarce Yuanshen PS gift box also has official flags in stock here...
According to the official announcement of Juhuasuan,In addition to fun decoding and official code distribution, tonight (September 8th) at 20:30, there will be the first blind box concert "Shenma Wonderful Night" co-hosted with Henan Satellite TV at 20:30. There are clues to the magic code throughout the concert site, and users can further obtain the magic code through real-time decoding interaction.
For Juhuasuan, it is not the end of the activity to reach accurate users in the Godcode mode. The real goal of Juhuasuan is to further enhance user participation through the Godcode in-app purchase. There are more surprises in daily life worthy of experience and quality of user experience.
Create a cost-effective mental business card
In addition to the magic code, ordinary users can still enjoy the limited-time seckill and discount of more than 5 million products during the 99 Cost-effective Festival, and thousands of popular products. . And tens of billions of subsidies are enough to show sincerity.
Since the tens of billions of subsidies went online more than a year ago, Juhuasuan has been implementing the "net-wide low price" subsidy strategy. Through the long-term subsidies of major brands such as iPhone, SK-II , and the strategy of maintaining the authenticity and low prices of popular categories, consumers have a deeper sense of trust in the core price power of Juhuasuan. And this time the 99 Cost-effective Festival, digital, cultural education, fast consumer and other students just need categories, the subsidy has tripled year-on-year.
If tens of billions of subsidies simplify the shopping link for consumers, then the cost-effective expansion of the live broadcast track will further optimize the mind of channel realization.
Juhuasuan 99 Costume Festival, as the Alibaba team’s pre-Double 11 sand table training battle, in addition to inheriting the core price advantage of Juhuasuan, it is also continuing to build a super live broadcast matrix of "official + star". Cost-effective Z Selection cooperates with anchors such as Lie'er Baby, Sydney, and Lin Shanshan to set positions for different industries and people to form a unique live broadcast matrix.According to actual consumption scenarios, special shows will be created in the direction of apparel, beauty, and digital.
Recently, under the guidance of the Ministry of Commerce and Guangdong Province, Alibaba, as an online e-commerce platform, hosted the first Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival. This is the largest online event with the largest number of merchants in the Greater Bay Area so far. There are 298,000 well-known brands in Guangdong, Hong Kong and Macao, and more than 100 industry belt merchants will bring more than 13 million products. During the shopping festival, Juhuasuan Convergence Greater Bay Area also introduced multiple subsidies, detonating more than 300,000 regional premium products. On the day of the opening ceremony on September 2, the total number of live broadcasts of the shopping festival exceeded 100 million, which played a powerful role in promoting the economic and cultural development of the Greater Bay Area.
In addition to creating the Greater Bay Area Shopping Festival, Juhuasuan further exerted its platform resources to help farmers and helped the harvest festival golden autumn consumption season to unfold smoothly. As a new platform for Chinese agricultural products, Juhuasuan has helped the turnover of new varieties exceed 2 billion this year, and the turnover of more than 400 hot-selling items has exceeded one million.
During the harvest festival, Juhuasuanju Fresh launched the "Yangtze River Harvest New Agricultural Trend" thematic activity, digging out quality and fresh freshness, creating new agricultural products and popular brands, leading the "new consumer rich peasants" trend, and promoting agricultural product innovation upgrade. On September 7, the launching ceremony of the "Golden Autumn Consumer Season" was successfully held in Daxing, Beijing.
The cost-effectiveness of Juhuahuan is to create their own exclusive sense of "value e-commerce" identity, which means that today, as long as consumers want to buy good things, they will think of Juhuahuan. Regardless of whether it is innovative gameplay, long-term subsidies, or the integration and detonation of resource capabilities, Juhuasuan is further enhancing accurate crowd reach and brand influence, creating a differentiated and cost-effective mental business card.
as the representative business of Alibaba platform,Juhuasuan has always been called Ali Yitianjian, and its core focus is on improving user value.
Behind the brand slogan of "Juhuasuan, every day is worth it", Juhuasuan is trying to lead the core population in the era of value consumption by amplifying the value index and youth index of consumers' daily perception.
The brand provides consumers with good products that are “worth buying”, while Juhuasuan makes consumers feel the moment of “worth”. At the 2021 Juhuasuan annual strategy conference, Zhang Wuji, chief marketing officer of Alibaba Group, said that Chinese consumers have entered the era of value consumption. Personalized lifestyle. "The new cost-effective way to make'every day is worth'."
edit Li Danchao
.
