First of all, I want to explain that this article does not intend to offend Ali and Haidilao . They are still respectable companies today. Whether in a large number of Internet companies or in the catering industry, the two companies’ distinctive and unique corporate culture is undoubtedly the sparkling golden signboard that the industry has been waiting for, and now, this golden signboard has been covered with a layer. Thick dust.
Yesterday, the latest development of "Ali female employee was sexually assaulted". The People’s Procuratorate of Huaiyin District, Jinan City issued a notice stating that after review, the criminal suspect Zhang was suspected of compulsory indecency and his arrest was approved in accordance with the law; the suspect Wang Mowen was in the process of reviewing the suspected compulsory indecency crime.
The picture comes from the Internet intrusion.
Ali's sexual assault, which has been on the top of the hot search list for a long time, has once again fallen into the center of the public opinion whirlpool.
Once upon a time, Ali's values were simply the norm in the industry, and Ali culture puts an elegant suit on business faces who are desperate for success.
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corporate culture is the soul and gene of an enterprise _span5sp _ _br1p _strong 36 It can be said that the concept of value supremacy and the implementation of values are the prerequisite for Alibaba to achieve high performance and the foundation for the implementation of Alibaba's culture. From "Dugu Nine Swords" to "Six-Medical Sword", Alibaba's unique values have supported the company from loss to profit all the way, from the PC Internet to the mobile Internet era, and C2C and B2C derived from a single B2B business The business spans from e-commerce to finance, logistics, cloud computing and other fields. It has become an Internet giant with a current market value of more than 500 billion U.S. dollars and an annual operating income of more than 700 billion yuan. "Let the world have no difficult business", this sentence has hit many business people with some feelings. In fact, Alibaba Culture not only aims to reconstruct the increasingly lost commercial civilization, but also aims to create a warm heart in the office outside the cold computer. Many people may not have heard of "510 Ali Day". The origin of this internal festival was the SARS epidemic in 2003. During this period, an Ali employee was diagnosed as a suspected SARS patient, resulting in the isolation of more than 400 Ali employees in Hangzhou. In the process of fighting against SARS, the Ali people embodied the Ali spirit of decisiveness, unity, dedication, mutual help and love. This spirit has caused Ali to be hit to varying degrees in all walks of life in the society. Ali’s performance Instead, it bucked the trend and broke through the month's all-time high. Ali people realize that they have found the true meaning of Ali's spirit. Therefore, in order to commemorate the passion and belief of Ali people during the SARS period in May 2003, Ali designated May 10 every year as " Ali Day ". On this day, the entire Ali Xixi Park seems to have become a carnival venue. The activities of Ali Day include: Friends and Family Reunion, cosplay, new interest groups, blind dates, tug-of-war... The collective wedding is undoubtedly the climax of Ali Day’s activities. In short, Alibaba employees and relatives and friends have had a great time on this day, and Alibaba culture has added a rare humanistic feeling. No image from the network intrusion
Image from the network intrusion
strong 4 spanspanspan strong span_strong4p span_strong4p strong31span5 Of businesses,Only the enterprise of the times.
Let’s take a look at Haidilao, which is unstoppable by the people of the earth, sweeping the hot pot world with perverted service. Whether it's waiting in line for hours, the astounding hot scenes such as the yellow steak, or the novel services such as Haidilao's birthday, nail art, etc., it has become the top of the national hot pot restaurant and even the entire catering industry.
The picture comes from network intrusion
Ma Yun said, "Customers first, employees second, shareholders third." In fact, this famous saying comes from the United States Johnson (Johnson Johnson ) & Johnson), while Zhang Yong is the most thoroughly understood entrepreneur.
Huang Haiying said in " Haidilao You Can't Learn " that Haidilao regards employees as family members and employees as family members. The kind of concern and trust that penetrates from the bones is heartwarming.
The employees have become family members, and they must work hard. Customers have become family members, so don’t they often go home and have a look?
So, what Haidilao is really good about is not all kinds of humanized management mechanisms, but family culture. Mechanism is technique, culture is Tao, technique controls people, and Tao controls heart. The mechanism can be imitated or even copied, but the culture cannot be copied.
So, in the past two decades, there has not been a second Haidilao in the catering industry, because you can't learn Haidilao.
However, ten years ago, Huang Haiying couldn't help being excited, and wrote the best-selling book "Haidilao You Can't Learn", which really made Haidilao a hit, but today, Professor Huang is probably no longer excited. Woke up.
I remember that I went to Haidilao six years ago. It was already nine o'clock in the evening, and there was still a loud voice, and the hot pot was full of heat in the air. The waiter's smile from the heart swept away the unhappiness waiting for the seats. During the dinner, I said that these long chopsticks are good. Going back to the next one, you must be very handy. I never thought that at the checkout, the waiter actually handed me a pair of wrapped long chopsticks, saying it was a small gift for us. Really interested.
I have been to Haidilao several times in the past two years. Whether in Guiyang or Wuhan, smiling or smiling, it is more professional and less human. We ordered a lot of dishes at that meal, but the waiter in the private room never reminded us to have the right amount. I tried again to get a pair of long chopsticks, but was politely refused. For 28 yuan to eat Haidilao, we will definitely not do it, but it is true that we will never feel at home again.
I checked the information online. It is reported that Haidilao has expanded rapidly in the past two years. In 2019, it added 302 stores and opened more than 600 stores in 2020. However, what makes Zhang Yong annoyed is that the scale is expanding, but the profits are A cliff fell.
According to the announcement, Haidilao's net profit in 2020 is down by nearly 90% compared with 2019.
In addition to plummeting profits, Haidilao has frequently fallen into negative public opinion in recent years, such as the "private room installation monitoring" storm, customers eating plastic slices at Haidilao black-bone chicken rolls, and the chopsticks of a Haidilao store detected E. coli, etc. And so on, these topics are frequently searched on Weibo, and netizens jokingly call them "frequent incidents and repeated apologies".
The picture is from the network intrusion
"Haidilao You Can't Learn" is described in this way, this is a group of employees with obviously different attitudes, optimistic, proactive, and their smile conveys sincerity With a welcoming look, I walked up and trot all the way, and the desire to satisfy you is very strong.
Unfortunately, today, ten years later, the pace of business has become faster. While Haidilao is expanding rapidly, it has not dealt with the problem of cultural dilution, movement distortion, and cultural change.
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Cheng Ye culture,Failure is also culture.
The topic is still back to Ali.
In the past, no company attached much importance to values and culture as Ali did. In Ali's performance appraisal system, value appraisal accounts for 50% of the weight.
Ma Yun said that employees with good values will not have bad performance.
The assessment of the "Six-Medical Sword" is very strict. There are six categories, each with a 5-point system, and the scoring standards for each level are detailed and clear. It is said that scoring 4 points is extremely difficult. In Ali's 361 assessment system, 3.75 is already considered a high score.
However, the embankment of a thousand miles collapsed in an ant's nest. The Prince Jiang incident has just begun to show its signs. Ali's actions obviously violated his values, and on the contrary, he did not know introspection. As a result, the incident of P8 employees recruiting personal assistants, the incident of Dingding P9 employees taking the test, the incident of mooncake incident , the incident of today’s female employees being sexually assaulted, and so on, will punish the once proud Ali values. Broken to the ground.
The ice-breaking culture in the early days of Ali has narrowed the distance between a group of young people with dreams. Now, the so-called ice-breaking is just a synonym for yellow and vulgar, and it has become a grand-sounding reason to take off the last fig leaf. No wonder Ali executive A-Gump actually commented on the sexual assault incident, "I knew that something was going wrong."
In fact, he and his team should have known for a long time that Ali's values have been swept into the trash. As the insiders of Ali have reflected, "The more the internal propaganda, the more people feel that it is false. Everyone can see , Jiang Fan, moon cakes, and nails. Which one is dealt with according to serious values?"
So, there is a bit Media people assert that Ali’s corporate culture is no longer in the past.
Success is a culture, but failure is a culture.
Today’s situation is, in the final analysis, a cultural rout.
Overnight, Ali culture became a joke.
is unique,Ali's expansion in the past two years has not been too much. According to Ali’s financial report, as of the end of March 2021, the number of employees in the entire Ali Group has exceeded 250,000, compared with 122,000 last year.
Jin Weichun mentioned in "There is Only One Thing in Life" that when Indians go on a long journey, they must stop and set up camp every time they travel, in order to "let the soul follow." Yes, people walk too fast, the original intention has been lost thousands of miles away, how can you hear the call of the soul? If the heart is not true, things are not true, and they are not deep.
In 2019, when Jack Ma resigned his speech, he said that Ali has become a technology company and technology must be good.
Teacher Ma, who has always advocated culture, doesn't know why he doesn't mention culture for good? Why didn't Ali's soul keep up with technological progress?
The picture comes from the network invasion and deletion
Liu Chuanzhi said that corporate culture is the foundation of a company. Nowadays, the foundation of Dachang has been shaken, and the golden signs have been covered in dust. I hope that the next time will be wiped away, so that we can see the sparkling light again, instead of a piece of dust after the collapse.
Remember to slow down so that the soul can keep up with the progress.
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