You may not have heard the term community group buying, but chances are you have. Choose a nearby store on the app, choose what you want to buy today, and pick it up in the morning tomorrow.
Today, the big Internet companies you have heard about are all trying to do business in the community. Ali, JD.com, Pinduoduo, Meituan, Didi... all ended up shopping in person.
However, such a convenient shopping mode caused a headache for the country in the early stage of development, and was beaten several times in a row!
It turned out that when community group buying was just emerging, in order to seize the market, Internet giants started the crazy money subsidy model.
used low-cost marketing strategies to attract users: buying eggs for one penny, fruit for 1 cents, etc. It has quickly attracted a large number of new users, but has caused shock and impact on operators in traditional markets.
People's Daily issued a direct warning that community group purchases should not be concerned about the flow of a few cabbages, a few pounds of fruit, and the development of science and technology. New Oriental principal Yu Minhong also publicly stated that takeaways and community group buying are uninteresting behaviors. The State Administration for Market Regulation also issued “Nine New Regulations for Community Group Buying” and penalized several community group buying companies.
To everyone's surprise, Alibaba became the first company to understand the intention of supervision: punishment is not the purpose, after all, the country still advocates technological innovation to serve people's livelihood.
This makes people think that after being fined 18.282 billion yuan, Ali's response: sincerely accept and resolutely obey! It seems that Ali was really punished this time, and he was afraid of punishment! Ali also realized that the state's punishment is not to restrict the development of the enterprise, but to make the enterprise better in another way.With Ali's efforts, the community group buying industry has gradually entered the right track and has been recognized by the country.
Just recently, People's Daily praised a single mother named Shan Lijuan. Through her own efforts, she runs a community store and actively tries new business models. After connecting to Alibaba Hema Market, her "Lijuan Convenience Store" is more popular than before, making it more convenient for community residents to shop. Shan Lijuan earns more.
It can be seen that innovation has always been encouraged. Unless the giants go astray, the state will sound a warning when it feels necessary, and never think of it as monolithic. Ali cleverly turned community group buying into a community business, and put forward the slogan of "serving every store, only for every home", and turned the business with the hawkers of the small shops into helping the hawkers of the small shops sell better. , small shops can make money, residents can save money, this is the direction the country hopes to see. If it is still swarmed like before, it is likely to end up with chicken feathers.
What do you think about this?
