Didi on the 7th released Didi's car-hailing instructions on "rebates" through the WeChat public account " Didi Chuxing ".
Recently, we have paid attention to issues such as "takes" of reports by master drivers, media, and self-media through individual bill comparisons, driver interviews, etc., and thank the public for their supervision and criticism.
Figure 1 Income of Didi's car-hailing drivers in 2020
In 2020, Didi's car-hailing drivers' income accounted for 79.1% of the total passenger payables. Of the remaining 20.9%, 10.9% are passenger subsidies, 6.9% are business operating costs (technology research and development, servers, security, customer service, manpower, offline operations, etc.) and tax and payment fees, and 3.1% are online appointments Net profit of the car business.
We also found that there are indeed some orders with a low proportion of driver income, such as drop-in orders; among them, orders with a commission higher than 30% account for 2.7% of the total orders. Although the orders in such extreme cases are not high, but It really caused trouble to the driver, and it was easier to spread, making everyone think that Didi's and Chengdu were higher than 30%. We are investigating the reasons for extreme orders one after another, and do our best to avoid extreme situations. When encountering such orders, the driver is also welcome to give us feedback through the opinion collection channel (see the link at the end of the article for details), and we will follow up for verification.
Drivers and passengers implement separate pricing rules
Figure 2 Passenger and driver pricing rules (Beijing Express)
When an order is successfully matched, as shown in Figure 2, the driver and passengers calculate the car according to the separate pricing rules. fee. Due to factors such as different cities, the length of the order distance, the length of time, and traffic conditions and congestion, the proportion of driver's income to the fare payable by passengers is also inconsistent.
But how should drivers and masters calculate their income objectively and reasonably? How much does the driver get for the fare paid by the passenger?
Driver's income = driver's share + driver's subsidy , dispatch fee, thank you fee, cancellation fee, Spring Festival service fee, etc. are paid in full to the driver, and the platform pays the empty driving compensation, etc.)
Driver subsidies: the platform issues a single reward, morning and evening peak rewards, holiday subsidies, etc. (drivers’ subsidy on the day is generally the first Figure 4. Several common ways of calculating driver income on the Internet.
As shown in Figure 4, there have been many ways to calculate the proportion of driver income on the Internet. Recently, we have received feedback from individual drivers and media reports. "High draw" is generally calculated according to Method 1 or Method 3.
Globally optimal: Drivers, passengers, and the platform are circulating
In the driver's opinion collection, a teacher asked this question: Didi will subsidize drivers and passengers after receiving the "high commission", why bother to do it twice Distribution, why not directly reduce the "rake"?
This is what we hope to communicate with you. In order to encourage drivers to take more orders in rainy and snowy weather, morning and evening peaks, peak holiday travel peaks, and areas with high demand, the platform will encourage drivers to earn more for more work and better rewards for better labor through subsidies. If it is completely "egalitarian", it means that the elasticity of supply and demand adjustment will be lost, and it will be more difficult to get a taxi during peak hours and hotspot areas.
In order to balance supply and demand, passengers can get taxis faster, with cheaper fares and enjoy better services, so that drivers can steadily increase their income while providing better services. At the same time, the platform can also further improve services and strengthen management to ensure the Ride safety, make passengers experience better, provide drivers with more protection, and strive to achieve a positive three-way cycle of drivers, passengers, and platforms.
In the past two years, on the basis of increasing security investment, we have continued to improve efficiency, reduce operating costs and maintain continuous operations at low gross profit levels. At present, Didi Car-hailing has turned losses into profits, with a profit of 3.1% in 2020 . Although the
platform is large, its capabilities are insufficient. We still have a long way to go to make the passengers affordable and the driver's income to increase steadily. We are well aware that the drivers and the platform depend on each other, and and depend on each other. We are also soberly aware that only earning money with kindness and taking appropriate measures can make the ecology healthy and sustainable.
This is also the purpose of the establishment of the driver committee , constantly exploring the protection of drivers' labor rights and interests, further promoting the stability and transparency of drivers' income, improving the fairness and rationality of platform rules, so that drivers have a more sense of gain, more security, and more assured passengers. travel service. On April 21, 2021, since Didi established the driver committee, we have received more than 2,000 real-name feedback opinions and suggestions from driver masters. We thank every driver master who gave serious and rational feedback.
We will continue to promote the openness and transparency of platform pricing. The driver committee will also continue to collect opinions from drivers and publicize the progress. We will also adopt and reward good suggestions, and try to invite drivers who have made good opinions to join the driver committee to help us improve and optimize. The driver's satisfaction is our goal.
