Many people say that Xiaomi has established itself in the high-end mobile phone market, and I am keeping a wait-and-see attitude towards this statement. By the side of the road, Huawei’s billboards are still so dazzling; on the TV, the major variety shows are still blowing the blue factory's micro-cloud platform. The world has not changed, only Xiaomi has changed.
The gameplay of the high-end mobile phone market is different from that of low-end and mid-range mobile phones. The hardware is not cost-effective, but irreplaceable; word of mouth is not traffic marketing Recognition; the user audience is not a small group of enthusiasts in the circle, but white-collar workers with a certain income. And these three elements, Xiaomi does not have enough.
may be because the price has risen a lot, and there is a certain premium space. Xiaomi 11 Pro has almost achieved offline and online full spot on the 3rd, and you can buy it easily. All rice noodles should know that Xiaomi’s products have one thing in common: the stock is not necessarily a good product, and you can’t easily buy a good product at the original price.
Mi 11 Pro has been out of stock for 3 days. The starting price is 4999 yuan, which is as expensive as Huawei Mate40. Is it really worth buying? Needless to say, the performance is the regular performance of the Snapdragon 888 flagship, which is roughly the same as the Mi 11, and even the screen parameters are very similar.
The reason why Xiaomi 11 Pro has risen by 1,000 yuan is mainly derived from the three main selling points of GN2W. Liquid cooling system. In short, the impact of Mi 11 Pro on the high-end depends on the improvement of fast charging, camera, and game performance.
You will find that Xiaomi's problem-solving ideas are similar to those of the Huawei Mate series, and the routines are exactly the same. The previous main selling point of the Huawei Mate series was also fast charging, Leica. The difference is that Huawei is a self-developed Kirin chip, while Xiaomi is upgrading the cooling system to further squeeze the potential of Snapdragon 888 and play a stronger game performance. I have to say that Xiaomi's method is very clever, at least it can guarantee that it does not make mistakes.
However, the situation does not seem to be optimistic. Judging from the sales of Jingdong, Xiaomi 11 Pro is not particularly popular. It seems that after the price exceeds a certain threshold, the attractiveness of Xiaomi mobile phones will plummet.
My personal opinion is this. For many rice noodles, the Xiaomi Mi 11 Pro is really strong, but it is not "sweet" enough and a bit over budget. If Xiaomi wants to gain a foothold in the high-end market, it cannot confine its vision to the digital circle, but must "out of the circle" to find customers with higher net worth. What do you think?
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