Fifteen hundred years later, the "rebellious" Galileo believed that the speed of an object falling is only slightly affected by the amount of air resistance and has nothing to do with its own weight. So, on the Leaning Tower of Pisa , Galileo dropped a 1-pound iron ball and a 100-pound iron ball at the same time. It was too late, but soon, the two iron balls hit the ground at the same time with a "plop". , leaving everyone present "stunned"! This was the birth of the epoch-making "Law of Falling Objects", and its shocking power has not diminished for a long time.
About three hundred years later, on the top of the Telegraph Building in San Francisco, USA, a voice-over said: "We are repeating Galileo's experiment to prove whether it is this television or the Examiner that is heavier." Then, A famous newspaper publisher dropped a television set and a newspaper from the top of a tower at the same time. Surprisingly, the newspaper knocked a big hole in the sidewalk when it fell, while the television set only jumped a few times. After all, people are no longer the people they were more than 1,900 years ago. This "experiment" that goes against the most common scientific common sense in modern society caused an uproar.
In fact, this was a surprisingly successful advertisement. As a result, the "Examiner" newspaper became widely known, and its circulation rose again and again.
uses the shocking power of famous events in history, and uses it in the opposite direction to cause shock again-it is really "daring" for advertising to do this. I wonder if this can shed some light on the emerging advertising industry that tends to become the same?
