Hello everyone, my name is Tina.
2022 is an extraordinary year.
Everyone has a hard time.
Today, I will take stock of my 2022,
review is to move forward better.
Looking back on the past year, busyness and hard work were the main themes.
This year is a turning point.
I tried a lot of things that I had never tried before, and gained many unexpected results;
went through many difficult moments, but the final results were good.
I will use a few keywords to describe my 2022.
Keyword 1: Try
My 2022 starts with trying.
These attempts also allowed me to experience many "firsts" -
made a ten-year body video for the first time, summarizing the road he has traveled in the past 10 years;
's first Xiaohongshu account has more than 100,000 fans;
's first time The "Shining Storyteller" competition was held at the reading camp, and the response was very good;
made two matrix accounts for the first time outside the main account, and the traffic was good;
...
Every time I try, it is not easy, and I will encounter many unexpected difficulties.
But when you take action, you will find that these difficulties are not unsolvable, and the final fruit is often sweeter than I thought.
The reality is like this, people are always persuaded by their own imagination, but only by trying, you will know that the seemingly distant moon is actually within reach.
Keyword 2: Live broadcaster
In addition to being a scholar, author, and self-media entrepreneur, this year I also have a new identity, that is, a live broadcaster.
A few years ago, I would never have imagined that live streaming would become my daily routine.
In addition to the course-related live broadcasts that I have been doing, I started a morning reading live broadcast in April.
Every morning, I read immersively with a group of friends who love reading. This is a self-discipline challenge for us.
Throughout 2022, my original plan was to do 50 external live broadcasts.
But the reality is that I did more than 200 shows, four times more than I planned.
The challenge is not small, whether it is the preparation of live broadcast content or the adjustment of live broadcast status.
Of course there are challenges, but also rewards.
In a live broadcast in May, I achieved a single GMV of over 100,000 for the first time.
This is really a milestone success, because before this, I once thought this number was out of reach.
later achieved a single live broadcast GMV exceeding 268,000.
This was an astronomical figure in my mind before, but in the process of persisting, I gradually achieved it.
In fact, life is like this. The challenge in front of you feels like a mountain that cannot be climbed, but after you pass it and look back, you will find that it is just a small hill, no big deal.
Keyword 3: Renewal
Another keyword this year is "renew". Both the reading camp and the writing camp have been fully upgraded -
Reading Camp has started its second season. For those students who have followed me for a year and want to continue to follow me, I have given them the greatest sincerity and feedback.
So in the second season, both the content and the resource rights provided are excellent. In the
writing camp, this year a new 21-day advanced writing camp has been added.
Based on the 21-day zero-based special training camp, the 21-day advanced writing camp has been further iterated. The content is more in-depth and comprehensive, and is suitable for students who have completed the zero-based advanced training camp.
has full praise and is my most basic requirement for the course.
’s new [Self-Media IP Monetization Camp] was also launched online and exploded immediately.
As of now, our three battalions have more than 3,000 students.
In addition to software updates, the hardware has also been completely upgraded this year.
Our offline studio has a new office, and the live broadcast equipment has been upgraded to professional standards.
Since we plan to do a good job in self-media and live broadcasting, we still need to be well prepared. If you want to do your job well, you must first sharpen your tools.
In addition, I began to explore more possibilities about self-media.
opened multiple Xiaohongshu accounts to try to see if the methodology I had explored before was replicable, practical and successful.
also hopes to lead more students to excel in self-media and achieve excellence.
No matter what we do, when we reach a certain stage, we must start to explore new possibilities and find new methods, so that it will glow with endless vitality.
Keyword 4: Harvest
The last quarter of 2022 is considered a harvest season for me.
First, I did my first live broadcast in October, and the results were pretty good, which opened my eyes to some new possibilities.
Then I started preparing for the self-media IP monetization camp, including course content, preliminary publicity, sales, etc.
This is actually a process of accumulation. Without the accumulation of self-media experience in the past three years, I would not have the confidence to develop this course.
It is precisely because we have accumulated enough experience in all aspects that the overall process is going smoothly.
I caught the opportunity of Double 11 and did the first live broadcast of the course. The results did not live up to expectations. The GMV of a single game exceeded 268,000, and the overall sales of Double 11 exceeded 400,000.
This is not only a material gain, but also the trust and support of many classmates and fans. This makes me feel that all my previous efforts and efforts are worth it.
There is another thing that makes me convinced that hard work will be seen.
That’s when I received an official invitation from the video account to do a special sharing at [8:15] with a group of big names.
html has 3.18 million views, 200,000 likes, and more than 8,000 online views. I was really surprised at that time.
But after the surprise, I felt that it was indeed worth it.
I had never had pharyngitis before this year, and had pharyngitis attacks many times to the point of being speechless;
would do morning reading live broadcast every morning for 100 days in a row, and later started doing it within the community.
Without these efforts and persistence, I would not have been officially seen and recognized.
These gains make me more convinced that if you bloom, butterflies will come. As long as you work hard enough, quantitative changes will lead to qualitative changes, and success will knock on the door.
About the future
After taking stock like this, I found that 2022 is really fulfilling.
There are new challenges almost every day, but there will always be new gains after new challenges.
can be said to be busy and happy, and 2023 should be a more fulfilling year.
I will do 200 morning reading live broadcasts in the reading camp;
Our new writing community 2023 gameplay has been launched, and I will devote more energy to preparation;
[Self-media IP Monetization Camp] 2023 is a year of heavy operations. I will do a lot of extra meals and tutoring, which requires a lot of time to prepare.
Of course, my own self-media platform will continue to be updated to give back to fans with more high-quality content.
I am Tina, and I have always adhered to the concept of [what Tina produces must be high-quality].
In 2023, I invite you to witness my other challenges and breakthroughs.
I also hope that my story can bring you courage and strength.
Come on in 2023!
