Xiangtai’s live broadcast was too perfunctory for the first time. There were many black screens in the live broadcast, and he looked disgusted with his own products - Introduction.
As Xiangtai’s first live broadcast, she even used her strong connections and invited many big names in the entertainment industry to record videos to cheer her up.
In the video, there are not only veteran Hong Kong stars such as Louis Koo, Carina Lau, and Rosamund Kwan, but also international superstars Jet Li and Gong Li personally sent their blessings to her.
Nowadays, there are only a handful of people in the entertainment industry who can recruit Jet Li and Gong Li. I have to lament that Xiang Tai has strong connections.
With the support of many celebrities and the blessing of Xiangtai’s own identity and popularity, the data of this live broadcast is quite good. In just 10 minutes since the broadcast started, the number of people online was as high as 800,000, and various benefits came one after another. Xiang Tai was very happy to sell it, and the netizens in the live broadcast room were also very happy to buy it.
But what people didn’t expect was that during the first live broadcast, situations occurred frequently and several mistakes were made.
couldn't open some links at the beginning, and then the screen disconnected twice and a black screen appeared, which suddenly affected the mood of netizens. Some netizens even questioned whether Xiang Tai had not selected a good team. Even if you are a rich person, it is useless without professional assistance.
Some netizens revealed that Xiang Taiguang’s live broadcast room cost about 20 million yuan to prepare, and it is estimated that it will bring 500 million yuan in goods. Excluding the one and a half hour delay, the final total figure was 300 million yuan, which meant a "loss" of nearly 200 million yuan.
The profit and loss is still unclear, but Xiangtai's performance in the first live broadcast directly aroused doubts from many netizens, calling them unprofessional.
Throughout the live broadcast, Xiang Tai gave the impression that he was completely unprepared. The assistant next to me used rap to introduce products, benefits, etc. throughout the whole process. All Xiangtai had to do was to take one product after another from the assistant's hands, move to the rhythm, and then say prices like "nine yuan" and "nineteen yuan", smiling from ear to ear the whole time.
In fact, it’s not just Xiang Tai. Nowadays, many celebrities live broadcast to sell goods. They are all kinds of dynamic and earthy music, with the celebrities themselves crazily dancing to the disco, and the atmosphere group on the side is swaying and beating to the rhythm. For a while, it is hard to tell whether they are in a nightclub or a live broadcast room to buy things.
Forget it if it is just this noisy style. Christy Chung Zhang Lunshuo and his wife are dancing almost the whole time in the live broadcast room. The only content is the slogan "Nine yuan, go to the che", which makes people feel as if they are in a " ten yuan store ". You can't buy anything other than nine yuan.
What’s more interesting is that you can’t hear any introduction about the product at all. You don’t know what it sells, and you don’t know whether it is easy to use. The only thing the live broadcast room can tell you is that today is a great value benefit and the lowest price. If you buy it, you will earn it.
Not only Liti Chung and Zhang Lunshuo, but also celebrities such as Zhang Meng Xiao Wu and He Hongshan use this model to bring goods. The celebrities themselves do not need to make too much preparations. They only need to remember a few slogan-like lines and make random gestures. The assistants will memorize other contents, including product functions.
wants to make money, but he doesn’t want to spend time and energy preparing. He just wants to stand there like a vase, move, twist, say a few words casually, and make money easily. This is probably the reason why celebrities are often scolded for bringing goods.
In terms of live broadcast, actor Chai Biyun did very well. Her live broadcast room not only does not have loud quotations, but also does not have all kinds of noisy music and anchor teams, but has always been dedicated to introducing products.
Not only did she try it on herself, she also shared her experience with everyone without hesitation. It can be said that she is quite qualified. Many netizens have said that even if they don't buy clothes in her live broadcast room, the viewers feel very comfortable and enjoy watching it.
Although Xiangtai’s preparation for the first live broadcast was not very good, and there were some problems in the middle, it was the first live broadcast after all, and it is understandable under normal circumstances. But what makes netizens dissatisfied is Xiangtai's attitude in bringing goods in the live broadcast room.
When the team went to Gongzhan Fish Maw , the team asked Xiang Tai: "Do you often eat fish maw?" Xiang Tai smiled awkwardly. Later, the staff opened a can to Xiang Tai, and Xiang Tai immediately said that he had eaten it.
Some netizens said: She didn’t dare to take a bite of the things she was selling. When I asked her to try a bird’s nest, she said she had eaten it before, but refused to eat it. She didn’t even look at it, with a look of disgust on her face. If Xiang Tai views the products in his live broadcast room with such an unabashed attitude, how can he make netizens feel confident about buying them?
Also when selling facial cream, the assistant next to me always said it was expensive, and even said that Xiang Tai had used it for two days and her face obviously looked different. At that time, Xiang Tai also looked at the assistant with confused eyes.
In this regard, some netizens said: "I also saw the facial cream being sold. I guess she was thinking that such a cheap facial mask would really not ruin her face?" Some netizens found that when selling a mattress, Xiang Tai told her several times that I would not sit on it, and finally sat on it a little bit, and the expression on her face was not very good.
Some people also found that during the introduction of sea cucumber , Xiang Tai herself disliked the goods she brought, with a look of disgust on her face. Even after seeing the male assistant take a bite of sea cucumber, he whispered, "Don't have diarrhea at night."
sells several products in a row, all with such an attitude, which really makes many netizens uncomfortable. Therefore, some netizens concluded: "It is a kind of entertainment for rich people to watch a group of poor people grabbing cheap goods. She does not use it, but it does not prevent her from despising happiness. After the broadcast, she doesn't know how to laugh at those people who grab welfare?" This statement has also been resonated with many people.
After Xiangtai’s first live broadcast, an old fan who had followed Xiangtai for ten years suddenly posted a screenshot of Xiangtai. At first, everyone thought it was because Xiang Tai actually went to the live broadcast, and they couldn't accept the psychological gap and chose to quit following, just like many fans couldn't stand their own boss going to the live broadcast to bring goods.
However, the fan later came out and clarified that he did not lose his fandom because of Xiangtai Live, but because Xiangtai Live brought goods, all of which he would not use at all. At the same time, he also hinted at and Zhang Lan in the live broadcast room. It is suspected that he not only enjoyed the popularity but also favored and S.
If you bring something that you won’t use at all, how can you ensure quality control? It is obvious that Xiangtai only regards live streaming as a channel to make money. If he sells good products under normal quality control, there will not be such a big controversy. It is just his own attitude that chills netizens and fans.
Xiangtai's first live broadcast was originally a good opportunity to accumulate popularity and reputation, but by selling mattresses, it seemed to imply that Zhang Lan and Wang Xiaofei were stingy, which seemed out of order.
's own son Xiangzuo kept silent about the matter, but instead made explicit and implicit remarks about Zhang Lan's family, causing many netizens to call him "down here".
It is precisely because more and more celebrities have joined the live streaming army that they have made everyone realize that live streaming is not a particularly easy task. It's okay to make money from fans, but don't treat fans as "taken advantage of".
Xiangtai enters the live broadcast industry, whether it is to expand her career or simply to make money, I hope she can use her energy and influence to truly launch some good products that are trustworthy. If
doesn't do quality control, while she dislikes her own products, and still sells them hard to fans who trust her, then the momentum of this live broadcast that has started well will inevitably go downhill in the future. After all, doing business is all about character in the end.
The main author of this article: Tiancha
Editor: Cai Cai
