Dealers are the link between the product circulation between manufacturers and consumers and an important node for manufacturers to obtain market benefits. Building a good dealer team has become the key for manufacturers to gain core competitiveness in market competition. Training dealers is a practical and effective job that manufacturers help dealers develop. It is a wise choice for manufacturers to train dealers!
But when many manufacturers are looking for distributor training lecturers, perhaps in order to have a good reputation, they spend a lot of money to invite higher-level consulting companies in the market to teach. Many theories can be said to be at the world's leading level, but dealer work is more of a more basic practical work. The theoretical height is too high and makes it difficult for dealers to digest, let alone transform it into practical actions. Therefore, when choosing a dealer training instructor, you should not only let the dealer know what they are saying, but also let them know why this is the case and how to act when they go back. It is best to write an action plan on the spot.
China's senior dealer training instructor Mei Mingping had eight years of experience in the world's top 500 dealer management before becoming an excellent dealer lecturer. Every time he had his dealer training, the dealers were full, and all the dealers handed over their mobile phones, and almost no one left the venue. The dealers who had listened to the training were all full of fighting spirit. How did he do it? Why can he make dealers love listening to him so much?
First of all, the past 15 years of market experience have made Mr. Mei Mingping very familiar with dealers. His courses are based on the management theory at home and abroad, combined with practical experience, and are transformed into a simple and easy-to-understand method for dealers. With his funny and humorous classroom language style, dealers like to listen to his lectures very much.
Secondly, Teacher Mei Mingping has a very profound insight into the psychology of dealers. He knew that dealers are more fond of face, so he had a small rule that those who answered the phone would need to go to the podium to interact with the teacher and stand in front of many dealers to "show their faces". Dealers put their phones on the podium for face. This is just a small rule, not mandatory, but everyone is willing to abide by it. The most fundamental reason is that, as Teacher Mei said, "If you answer a few calls less, you will lose a few orders. However, if you miss this class, you will probably lose more than just a few orders." Yes, don't care about every gain and loss in front of you. To achieve long-term development, dealers must improve their management skills and vision.
Mr. Mei’s training is closely combined with the “demand outline” filled in by the company, and repeatedly communicates with the company’s head through assistants to ensure that the training content is prescribed as the right medicine, rather than just saying something casually during class. During the training class, each knowledge point is taught, the dealer needs to write a "action outline" and understand on the spot how to act after going back.
believes that such training lecturers are what enterprises really need. There are no obscure theories and no empty clichés, and they directly point to the pain points of manufacturers and dealers and come up with "good recipes" in a timely manner. The re-training rate of more than 90% is the greatest recognition given by enterprises to train instructors.
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