Xianyu has been online for eight years. Various trading language packs spontaneously created by platform users have been growing. Novice asks the veteran drivers around you at will, and they can get a full explanation.
"only post but not sell" pays attention to a super rare thing, which is the key business that the top players secretly compete with; "Annual Meeting Prize" is basically an unopened technology product, which is very practical for buyers with urgent needs; "retrieve pits and recover blood" means that it has a certain collection value and is a good choice for novice to get started; "Wife will not let you go" reveals a hint of helplessness. In addition to trading items, you can also discuss the rules of family status promotion...
And now with the hot World Cup, there is another trading language pack matrix on Xianyu - "Lost".
1. "World Cup ratings, Xianyu netizens know first"
2022 Qatar World Cup is in full swing. All the powerful people gathered together, and the stories of winning and losing are being staged every day. Except for the live broadcast platform of the event, which player performs well and who is not satisfied? Netizens on Xianyu may be the first to know.
For example, after the match between South Korea and Ghana on November 28, we opened this idle item trading platform and found that almost all peripheral products related to this game were put on the shelves as soon as possible after the game. Among them, Ghana midfielder Kudus, who won two dollars in the game and was elected MVP, has occupied most of the product list.
One of the sellers told us that the World Cup is not only an excellent time for participating players to show themselves and increase their value, but also for star card holders of niche teams and players.
"For example, the limited numbered card in my hand was placed before, no one would care about it even if the number was small. He performed well in the World Cup and was recognized and followed by fans around the world. Naturally, he would bring his surroundings to appreciate together. I thought to hang it on Xianyu and try it."
"But the game is played every day, and the popularity cycle is very short, and it doesn't matter if it is not sold in the end. It just treats it as a display of my personal collection. If there are netizens who follow him the same way to communicate because of this, it would be great." The seller added.
out of idleness and close to current affairs, and it is also the last friendship for the item.
If for supporters of niche teams, the World Cup is mostly sweet moments, then for fans of popular strong teams, the situation is sometimes very different.
On the second day of this World Cup, Argentina lost 1-2 to Saudi Arabia . The first game of the fans' favorites to win the championship was unexpectedly defeated by the Asian "Bao Chicken", which made the long-silent football meme reborn on major social platforms, and also made Xianyu an instantly gathering place for countless football boys to carry the "pain literature".
Many categories have been named "Argentina lost". Fans who missed that game opened Xianyu the next morning and even thought they had gone to the wrong channel.
The so-called "Losing is ruthless and people are affectionate, and they will sell their property for another game" .
Who says watching football is just a privilege for boys? The real "big guy" behind it only shows up at critical moments.
Who knows this "husband", I want to give him a hug.
Watching football is something outside of it. If you lose this game, you will win back, but it is really not OK to lose your TV.
But if I keep losing...
We also found this old fan who wrote a long analysis before the game. I don’t know if it was because of the defeat in the first game that his inner belief was destroyed, and he never posted similar comments later.
Overall, this wave of football craze on Xianyu is not a fuelling from the platform, but a spontaneous choice formed by fans and users.
Xianyu's own unique publishing and trading methods, as well as the inclusive and openness of the platform, provide fans with ways to express their emotions while reselling items, and also allows buyers to gain more emotional connections while meeting their needs.
As the competition continues to advance, more and more fans are pouring into the platform. The public's impression of Xianyu's traditional idle item trading platform has gradually been broken, and it has become a gathering place with a strong football atmosphere during the game.
2. Not only is it an idle trading platform, but it is also a cultural exchange base for young people.
"Life only lasts for a few World Cups."
Before the opening of this event, such a slogan flooded major social media, which also made many fans begin to rediscover their memories of watching the game.
On Xianyu, we also saw many fans dig out their long-loving football peripherals. Whether it is the star card or the jersey, the beautiful memories of youth are all about them. For such collections, sellers usually use time to mark them at a price far beyond the usual perception, "only display and not sell."
. Behind this display, what Xianyu built is actually the most direct and convenient communication channel between consumers or collectors with similar sense of value identity.
football jerseys and star card collections on Xianyu platform
In May this year, the No. 10 jersey worn by Maradona when she staged the "Hand of God" in the 1986 World Cup against England match, was finally sold for 7.1425 million pounds, breaking the jersey transaction price record at that time (this record was later surpassed by Jordan ), and also refreshing people's perception of the value of sports items collection.
Regarding why people love collection, the German philosopher Walter Benjamin once summarized that collection is an unstoppable enthusiasm and impulse. Collectors do not value the function and practical value of objects, but instead use objects as scenes and stages of their destiny to study and caress.
briefly understands it. On the surface, collecting is just an individual who is interested in an item, but on the deeper level, it is actually who has developed emotions about the history and culture carried behind the item. This is true in the field of sports.
This jersey of Maradona was sold for auction for £7.1425 million
Xianyu user @吧子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子生子� In the platform's personal profile, "I have been in contact with football in 1994, and I have been in the past 30 years. Watching football, live and jerseys accompany me throughout my youth... In fact, football is like life. For jerseys, it carries my youthful memory!"
In the product list he released, there are jerseys and peripheral items from almost every season from the 1990s to the present. After Ronaldo returned to Manchester United last year, he also posted the team's 07/08 season Champions League and league jerseys to express his inner excitement and joy.
@Mexan Son of Wind Xianyu Introduction to the jersey
he released when Ronaldo returned to Manchester United. In addition to veteran players, there are also a large number of ordinary players on Xianyu, and the collections in their hands are also worth a lot.
We see that on the Xianyu platform, the price of a Ronaldo's early star card is about 770,000 yuan, and the limited-edition card with a relatively close time and good quality is also ranging from 100,000 to 300,000 yuan. Messi and are generally a little more expensive. If a superstar had an official signature jersey with an official certification in the early days, the price would be even more immeasurable, and most of them would only be used for communication and display.
Xianyu user @Real name Wukao posted his collection of Ronaldo's early star card
and tried to contact several sellers. One of them told us that in foreign markets, people usually go to eBay to find these collections, and Xianyu largely undertakes this part of the demand.
"The collections published by ordinary users actually carry their memories. Whether it is the jersey or the star card, although the name on it is not me, every time I see it, I can remember the youthful years I had no worries about watching the football, which is also a kind of memory."
"But Xianyu still wants to hang it, maybe not for the real thing." Sell it. Because this kind of collection is still a very small circle in China, no special platform can connect these people. On Xianyu, everyone can chat with each other after seeing each other. From online contact to offline meetings to becoming good friends with common hobbies, it is also a wonderful process and very meaningful. Having said that, if sold, it will also keep the item worthwhile in circulation. "
Xianyu user @Sun Linjunyi Show off his collection of Maradona's signature jersey
In fact, Xianyu, born based on the function of trading idle items, is like a private grocery store hiding in every corner of the city, where there are ordinary items that meet people's lives, and there are also collections that are enough to make people shine. If you are interested in coming forward to find the boss and chatting for a few words, he can tell you a story about the search for this item and the story behind it.
Xianyu transformed the original simple shopping process into the experience of finding people with the same hobbies and buying their favorite items through communication. This transaction process with people as the core and spiritual communication allows niche culture to gain a soil for communication through mutual communication, and also appears to be even more precious in the current fast-paced social environment.
As more and more users with the same hobbies join, they have also built a platform concept of "interest + people + community" for Xianyu, creating a foundation for realization.
3. Behind "Everything can be hung on Xianyu" is the platform's infinite imagination created for young users
football fans should have impressions. Earlier this year, Xianyu users who claimed to be " Arsenal Football Club head coach Mikel Arteta " directly listed 25 million yuan to hang Côte d'Ivoire international Pepe free shipping on Xianyu. Not only is it "knife-able" and "changeable", but it also has "slight traces of use", which can be said to be full of the characteristics of Xianyu. In addition to the jokes in the comment area, 19 users clicked "Want".
The so-called "As soon as you enter the Xianyu, you will be as deep as the sea, and from now on, the Xianyu will hang on. Behind the strong meme-playing culture of
, this application platform, originally born in Alibaba tea room, has gone through eight years of development and has penetrated into every corner of the lives of young people today, and has also made "everything can be hung on Xianyu" no longer just a slogan.
According to the "2021 China Second-hand E-commerce Market Data Report" released by the Internet Economic and Economics, the scale of second-hand e-commerce transactions in 2021 reached 400.17 billion yuan, and increased by 29.27% year-on-year; the number of second-hand e-commerce users in the same year was 223 million, an increase of 22.52% year-on-year. According to data released by Xianyu, as of December 2021, Xianyu's monthly active users reached 115 million, and it has firmly ranked first in the second-hand e-commerce trading market.
It is worth noting that in Xianyu's platform user portraits, more than half are from young people born in the 1990s and even 1995s. For them, consumption is a self-centered and starting point behavior, and it tends to shape consumption through "self" rather than being shaped by consumption.
The circle division built by interest and people's sense of value identification has become the spiritual standard for young consumers touting themselves today. It is precisely because of this demand from platform users that Xianyu has continued to focus on community construction in recent years, creating a cultural community with a sense of belonging for different groups in circles, allowing platform users to complete item transactions based on trust and pleasant experience.
Among them, the "football club" created for football enthusiasts has attracted 56,000 platform users to join. community not only has good product recommendation sections, but also has information stations in the circle, event exchange area, daily show area, skills discussion area and good product sharing area. Some players in the circle post to share their rare collections, and there are equipment old cannons explaining the use of different equipment and experience of picking up different equipment. Trend bloggers share their daily football outfits here, and the event exchange area during the World Cup is extremely active.
football-related experiences, surrounding collections, current trends... In the Xianyu community,
football, 15,000 basketball players gathered in "I Want to Play Basketball". #I'm a Basketball Crazy. The topic has collected 11,000 posts, attracting nearly 2.59 million people to read; 355,000 knights took a "motorcycle" and #traveled on motorcycles. The topic has accumulated 19,000 posts, attracting 7.67 million people to read; 32,000 hikers joined "outdoor hikers" and shared their outdoor experiences and equipment recommendations in the community; "Star Card Circle Collection Communication", " Bicycle Riding " and other communities have more than 10,000 users joined, #Jerseys is a belief! Topics such as #如官网の体育网站 have also attracted millions of people to watch.
It is not difficult to see that relying on the operation concept of "interest + people + community", Xianyu has embarked on a unique development path different from other platforms, constantly "swimming" in the direction that young people love, and attracting more and more users to join in.
Looking at the macro level, this two-way choice between the platform and the user is largely a two-way satisfaction. Xianyu needs a niche cultural group to enrich its coverage network, continuously attract users to join, and improve platform activity; a niche group also needs the connection channels built by Xianyu in an open and inclusive environment, so that the cultural atmosphere they love can have the opportunity to spread to more audiences.
. Looking at the moment, the World Cup is in full swing, and more and more fans will inevitably pour into the platform to create a stronger atmosphere for World Cup discussion.
We have noticed that there are currently many Xianyu users playing a very new World Cup betting - if Croatia World Cup wins, you will get Modric Real Madrid 21/22 season jersey; if Argentina wins, you will give iPad that smashed the screen when watching the game last time... This "rich" inhumane netizens are constantly innovating free fun gameplay to continue to cheer up the World Cup, and make everyone look forward to more brain-opening releases on the platform.
What you lack between you and the World Cup topic may not be a football, but a platform like Xianyu.
Xianyu has gradually become a new lifestyle popular among contemporary young people.
