Douyin was originally just a platform for entertainment and entertainment. The short videos of young and beautiful young ladies dancing attracted people from all walks of life to stop and watch.
Short-sighted air vents blow, and Douyin has become the Internet entertainment platform with the largest traffic. Wherever the traffic is, the business is where it is. Many people with a keen sense of smell have become knowledge bloggers on Douyin.
In order to cater to the needs of Douyin users, they attract traffic and fans by showing off their wealth, subverting their views, and exaggerating eloquence, and then complete commercial monetization by harvesting fans. They have a very vivid title: the scythe, while fans become the leeks under their knife.
Big Blue, a super internet celebrity with more than 5 million fans, is the number one scythe to show off its wealth in Douyin, and is the best among Douyin scythes.
on him, there are countless tags: three failed business ventures and three made a comeback, Rolls-Royce owner, a wealthy man with hundreds of millions of dollars, has worked in a micro-business, has run a mineral, and has also known her brothers as Jackie Chan . Among the tags
, you can't see any truth or sincerity, but these false tags have attracted a large number of fans on Douyin, and have completed the transformation from a loser to a rich man.
So, what is the real background of Big Blue like? How did he achieve financial freedom by fooling fans?
1.
The original name of Dalan was Lantianhang. He was born on December 31, 1989 and was born in Quzhou, Zhejiang.
In 2007, Dalan was admitted to the photography major of Zhejiang University of Finance and Economics. After graduating from university, he joined Hangzhou Lanka Photography Co., Ltd. and became a photographer.
Da Lan is very good at packaging himself. He is unwilling to be an ordinary photographer, so he gave himself the title of "Chinese New Fashion Photographer" and won the "2010 POCO National Most Popular Photographer Annual National Award".
He is not very famous in the company. He is the chief photographer of Hangzhou Lanka Photography Organization and the director of the Commercial Photography Department.
To be considered his position, of course, you must have a representative work that is good at it. Look at this photo, a man in smoky clothes, with his upper body exposed and a red sleeve on his arm, was from the hands of the big blue.
After identification, this kind of photo is neither male nor female, has no beauty, and does not know that the so-called photo must be a photographer at the level of director or above in order to take it.
Although the reputation is very well-known to the outside world, this can only be used to deceive outsiders, Da Lan is still very sober. With his own talent, it is impossible to become a well-known photographer and make a fortune through it.
After working as a photographer for several years, he still couldn't see hope, so Dalan had to give up this profession.
At this time, Da Lan was just a loser young man, and he was unwilling to talk too much about this experience with others.
If you want to make money, you still have to start a business.
On March 10, 2014, Dalan registered an individual business in Ningfeng Village, Changhe Town, Cixi City, called Cixi City Changhe Enzo Communication Equipment Store, which mainly provides mobile phone accessories sales and phone bill recharge services. After all, a business like
is a small fuss, and you can make some money, but it is impossible to make a fortune.
Hangzhou is an Internet e-commerce city. Driven by Alibaba , various Internet entrepreneurship projects have sprung up like mushrooms after a rain, and a large number of entrepreneurs have also poured into Hangzhou.
Hangzhou has become a paradise for entrepreneurs. The influx of entrepreneurs has also brought new business models, and investment franchise is in full swing in Hangzhou.
Affected by these projects, Dalan found a new direction.
In September 2015, Dalan participated in the entrepreneurship of his good friends Chen Xuanyu and Chi Qianlong, and jointly established Hangzhou Yuepin Catering Management Co., Ltd., of which Dalan only holds 24% of the shares, Chen Xuanyu holds 51% of the shares, and Chi Qianlong holds 25% of the shares.
Judging from this shareholding structure, Da Lan is just a supporting role, and the real protagonist is Chen Xuanyu.
They want to do a catering investment franchise project, but there are too many catering franchise projects on the market, so they find a different approach and want to build a fitness restaurant.
To make a fitness restaurant, you must have food that suits fitness and weight loss people. Following this idea, they made another chicken breast product, which is the main food in the restaurant.
In December 2016, they specially established Hangzhou Mermaid Rise Biotechnology Co., Ltd. to undertake the issuer of this chicken breast product. The registered capital is only 100,000 yuan, and the equity structure is consistent with the previous one.
That year, WeChat users exploded, and WeChat businesses made a lot of money by attracting people to collect agency fees.
Dalan saw that this is the road to making a lot of money. So, he took off from catering management and specially established Hangzhou Mermaid Rising New Retail Co., Ltd., with a registered capital of 100,000 yuan.
This time, he is the major shareholder holding 51% of the shares, and the remaining 49% of the shares belongs to Hangzhou Mermaid Rise Biotechnology Co., Ltd., which is owned by three people.
From then on, Dalan started to do a micro-business, selling chicken breasts is just to develop offline products, and to pull down the number of people to charge their agency fees is the real purpose.
I have to admire Da Lan and his partners' business minds. They set up two business plates, one is catering investment and franchise, and they charge franchise fees to open a large number of restaurants. They can also sell chicken breasts to franchise restaurants as suppliers.
The franchise store has more chicken breasts and sells well, which is more conducive to the micro-business and earning more money.
However, ideals are full and reality is skinny. They have no popularity and no traffic. These two business plates cannot be rotated at all. How to get more traffic and make their business run has become the top priority for Dalan.
2.
Big Blue's business model was first taken shape, Douyin was launched, and countless handsome men and beautiful women rushed in, attracting a large amount of traffic.
Dalan has no private domain traffic on WeChat, and Douyin has entered his sight.
Douyin was just an entertainment platform at the beginning, and Dalan, like other entertainment bloggers, started an entertainment plot account. Although this account can attract some fans, it has always been lukewarm.
At that time, he met a female anchor Fan Ye, who was a talented man and beautiful woman. The two quickly developed into couples.
In order to make their account popular, the two planned together and appeared on Oriental TV 's new China blind date program on March 10, 2018.
In the show, the two staged a love scene at first sight, and Fan Ye also sang a song for Da Lan on the spot, and dog food was sprinkled throughout the audience.
The program where the two of them joined hands was broadcast, and Da Lan was still not popular. Although his account also attracted more than 1 million fans' attention, it never made any profit. The plot account of
attracted all fans who watched the fun, and his commercial projects were investment franchise and micro-businesses. Fans were unable to connect with his commercial projects, which led to him being unable to cash out.
This is defined by Dalan as a failed entrepreneurship. He said that this failure lost 20 million yuan, which made him bear 4 million yuan in debt.
Of course, this is just a trick he will establish a character in the future. Only he and his partners know whether he owed 4 million yuan.
money is gone, you can make another profit; if your conscience is gone, you can make more money.
Dalan had to re-adjust the positioning. He saw that Douyin showed off its wealth and attracted a lot of traffic. Others can do it, why can’t Dalan be?
So, as the trader behind Dalan, Chen Xuanyu established a new character for him: three failed business, three comebacks, and is a billionaire.
The account of the world champion champion Dalan was born!
How can the loser play a billionaire? This is not difficult for Da Lan at all. He has been filming a plot for several years, and his acting skills only owe him a little golden man; he is also very skilled in eloquence, and he can talk about a cow for three days and three nights.
In order to make people think that he is a rich man, he rented Rolls-Royce Phantom . When shooting videos, he also tilted his head and exposed the Rolls-Royce logo on the cushion of his neck, and must clearly display the starry sky top of the Rolls-Royce car.
In addition to showing off luxury cars, the scenes he took the videos were all high-end hotels, resorts, and luxurious offices. Through these high-end scenes, he implyed that he was a successful person.
Sometimes, in oral content, he also claims to be the boss with an asset of 200 million yuan to stimulate fans.
The content he oral broadcasts all tells topics related to money, entrepreneurship, real estate, and emotions in the tone of a boss and a rich man. The views often start with subverting people's views, and then accompanied by fictional stories, making fans feel logical.
Dalan's eloquence is excellent. With extremely fast speaking speed, it does not give the audience any time to think. In addition, his carefully scrubbed copywriting is very brainwashed.
After listening to it, no matter whether you agree with or do not agree with his views, you will want to pay attention to it first when you see his video scene.
After the first video was sent out, Dalan became popular in just three months, and it increased its fans by 4 million, becoming a phenomenon-level account of Douyin knowledge bloggers.
The traffic that Dalan has been waiting for for a long time has finally arrived. Unexpectedly, it was tricked by a false character. He and his partners did not expect that the traffic would come so quickly.
is so fast that they haven't figured out how to monetize these traffic. Dalan still wants to guide traffic to previous investment and micro-business. In many live broadcasts, he advised fans who have nothing to do micro-business.
He diverted all the Douyin fans from coming to his personal WeChat, and then sold his WeChat business projects on WeChat.
However, the WeChat business in 2020 has long been notorious, and I can no longer cut the leeks of the WeChat business.
Dalan has become a super internet celebrity, and all kinds of people come to talk about cooperation, but Dalan actually has a low business awareness. Some so-called gold mine owners shocked Dalan at once.
So, Dalan launched an intermediary service to attract traffic to these mine owners and allow powerful fans to invest in gold mines.
Dalan posted an advertisement message on WeChat Moments: " Mongolian copper and gold mine financing is 300 million, with an expected return space of 30 times"; "Shanxi gold mine is sold for 380 million yuan, with an actual residual value of more than 1 billion yuan."
From this we can see that the business awareness of the rich people on Douyin is how low is. Anyone with the right to mine gold, it is a monopoly business and there is no need to find financing at all. The bank's money is delivered to you.
can use gold mines to raise funds, which is basically a fraud. You can dial 110 on a live broadcast. Dare to claim 30 times the profit space is even more ruthless than P2P. It is a Pangshi scam, and you can send it directly to prison to burst into anus.
dare to do this kind of intermediary service, either stupid or bad!
Dalan's blatant behavior of cutting leeks was immediately discovered by Douyin peers, and was criticized by a large number of bloggers at the same time.
Dalan saw that the situation was not good, and immediately stopped this intermediary service; seeing that the reputation of being a micro-businessman was not good, he also stopped diversion to micro-businessman.
At this time, Da Lan learned from his mistakes, adjusted his direction again, and started Douyin short video training. This project can make him legitimately cut the leeks.
Dalan and his partners established Galaxy Academy to sell Dalan's offline Douyin training courses, and each student charged 6,980 yuan.
Dalan also established a "Big Blue Star Club", and the membership fee for each member is 69,800 yuan.
After the sickle is ready, you must wave it every day to cut more leeks.
Da Lan is very diligent and does live broadcasts every night. The content of the live broadcast is nothing more than persuading bosses of all sizes to do Douyin. If you do Douyin, you will participate in his offline classes. If the fans are rich big bosses, then pay 69,800 yuan to join his Star Club.
Under the lobbying of the big blue genius, he had at least 500 people participating in each offline get out of class, and a single training session earned at least 3 million yuan.
In the past two years, Dalan has at least 2 offline training sessions per month, earning at least 6 million yuan per month. In two years, it has made at least a net profit of more than 100 million yuan.
Da Blue offline courses will definitely choose the highest-end hotel in the local area. At the entrance of the hotel, he and his partners will be placed with luxury cars, including Rolls-Royce, Lamborghini , Porsche and Mercedes-Benz . You must be shocked by the leeks who come to listen to the class.
. In addition to some big and big bosses who really want to be Douyin, there are also many little people and mothers who want to go against their fate by doing Douyin.
These people do not have the ability to do well in Douyin. After taking Dalan’s offline classes, their accounts still cannot be made.
However, Dalan first recruited some fans who dreamed of making money by showing off her wealth, and then sold high-priced Douyin success courses to truly realize financial freedom.
Those mothers and losers who have spent a month's salary are still guarding the accounts with hundreds of views, dreaming of TikTok.
, who made a lot of money, is still not satisfied. He also wants to break the circle through marketing methods and deceive more fans to follow. So, he thought of a man - Jackie Chan, and planned a short video of super pretending to be B.
3,
This year's May Day Golden Week, the top luxury house in Hangzhou ONE53 had a marketing event. Jackie Chan took a private helicopter and landed on the spot on ONE53 in Hangzhou City, and signed a contract to buy a 40 million Jiangxi mansion.
It is a common thing to put Jackie Chan on. If it is on Da Lan, it will definitely be a hot TikTok.
htmlOn August 27th is the day when Jackie Chan takes over a new house in Hangzhou. Of course, Dalan will not miss this once-in-a-lifetime opportunity, so he paid the money to the developer, participated in this money-filled marketing activity, and shot a short video. At the beginning of the video of
, Dalan stood in front of the Rolls-Royce and Lamborghini cars, and behind the two cars was the developer's helicopter . This routine is exactly the same as the luxury car in front of the training hotel, making fans feel proud.
Da Lan goes straight to the topic in the video: I am going to fly a plane now to pick up Jackie Chan. He bought a house in Hangzhou and is going to hand over the house today.
At first glance, it makes people feel that Da Lan and Jackie Chan are very familiar and are very good friends. Jackie Chan moved to his new home. He was invited to participate and drove a helicopter to pick up Jackie Chan's house.
After getting on the helicopter, he found that it was not Dalan driving the helicopter. He just sat in the back seat. The LOGO of the developer's real estate "ONE53" was also located in the back seat.
On the plane, Dalan changed his words and said: You will be visiting my eldest brother's house later.
Before boarding the plane, he also said he would fly the plane to pick up Jackie Chan's eldest brother. When he got on the plane, he said he would go to his eldest brother's house as a guest. Can you please take a snack when shooting a video next time? Write the script first and then shoot it.
From these two scenes alone, I found that Da Lan had deceived her fans several times: he was not going to pick up Jackie Chan, nor was he his helicopter, it was provided by the developer, and he could not drive a helicopter.
If you know these truths, do you feel that he treats his fans as monkeys? Don't worry, monkey play has just begun. After
, the screen switched to the live event of Jackie Chan's house collection. The video was taken of lion dance, Da Lan visited Jackie Chan's mansion and Jackie Chan presented tableware to entertain guests.The lens of
also has ulterior motives, making people feel that Jackie Chan is entertaining Da Lan. Unfortunately, Da Lan is not qualified to serve.
paid the developer to participate in this event. There was an opportunity to take photos with Jackie Chan. This was a close contact opportunity between Da Lan and Jackie Chan. No matter how you look at it, they didn’t look like close friends, they were just routine business photos.
After participating in this event, Da Lan was going to take a helicopter back, so he compiled another plot : Now he is about to send Jackie Chan to Hengdian to film. When he came just now, the eldest brother said that the Bell 429 plane was very good, and then when he used to film, he often hung it underneath.
Why did Da Lan say that Jackie Chan was filming in Bell 429? It was to make a lie, proving that he took Jackie Chan to collect the building. When the
lens was switched to the plane, there was only one shot of Da Lan. Didn’t you send Jackie Chan to film? How to pick up and send it? Jackie Chan doesn’t have any shots on a plane?
Is this a vulnerability? Yes, they also discovered it, so they added a line of words to the helicopter camera: Big brother has a contract on Hollywood and is not allowed to appear on the plane .
This sentence is really amazing. It has filled all the loopholes. I did pick up Jackie Chan, but he has a contract, so I can't take him to video of him on the plane.
However, I found the developer's photo of Jackie Chan taking a helicopter to buy ONE53. Could this contract only take effect on the lens of Dalan? Could it be that Da Lan was also sanctioned by the United States?
All these details can only explain one problem, that is, Da Lan treats fans as monkeys from beginning to end.
He just spent money and participated in this event by the developer. This event includes a special plane to connect Dalan, then visit Jackie Chan's mansion, take a photo with Jackie Chan, and finally send it back with a special plane. The routine of
is the same routine as the popular WeChat business back then. Da Lan is an old WeChat businessman, and this routine is simply too smooth.
But he can't tell the truth to his fans. This is too shameless and does not conform to the character of a big blue, tall, rich and handsome man.
So he directed and acted as a scene where he picked up Jackie Chan's house, went to Jackie Chan's house to be a guest, and then sent Jackie Chan to Hengdian to film. Jackie Chan did not appear in the whole process, and he relied on Da Lan to play it alone. The acting skills of Oscars are not enough to give him ten little golden men. He treats fans as monkeys and is stunned.
This video quickly triggered Douyin. Fans who didn't know the truth exclaimed: Big Blue is so awesome, he can actually be brothers with Jackie Chan.
Little do you know that this is just a big blue routine for pretending to be B.
Ordinary bloggers install B at most to the ceiling, but Dalan has opened up the pattern and installed B in the sky with a helicopter, breaking through the sky.
indeed responded to the netizens' words: True love can never be kept, only routines win people's hearts.
4.
Big Brother is a star who has endorsed multiple brands and disappeared from multiple brands. Big Brother's porcelain, Big Blue dares to touch it, and his head is really iron.
As expected, on September 9, People's Daily posted a message to call the big blue and cut leeks, and was named together with a blogger called "Tongputang".
Then, Douyin Tang was short-term banned by Douyin. Seeing that the momentum was not good, Dalan temporarily canceled an offline get out of class, the video was suspended for one month, and the live broadcast was also suspended.
For some reason, Dalan deleted the short videos he visited Jackie Chan’s new home and also deleted many very extreme videos before.
As the storm gradually passed, Dalan recently updated the video and the live broadcast returned to normal. On November 19, offline training classes will be held in Chengdu again, each student will charge 7,980 yuan. Currently, 430 people have registered and more than 3 million have been earned.
In recent years, Dalan has made a lot of money, buying luxury houses and luxury cars, realizing financial freedom.But he could never change his habit of showing off his wealth and had already written his wealth into his bones.
He posted a video of decorating a new home. He was still sitting in the Rolls-Royce. At the beginning, he said without saying anything: shows you the effect video of the villa I am decorating. I won’t talk about the price or something, so I can save it.
But Da Lan is uncomfortable if she doesn't show off her wealth. He doesn't mention the price on the video, but he still couldn't help writing in the comment section: Actually, I only planned to spend more than 10 million yuan to decorate the decoration, and the decoration fee cannot exceed 20 million yuan, but I really like this design, so tightening the belt must be realized, and perfect implementation is also the greatest respect for the designer. The final total budget may exceed 50 million, which is definitely not a small amount for me, but I am also very happy to realize my dream through my own efforts.
Dalan villa has a total of 1,000 square meters, with a budget of 50 million yuan, which is equivalent to a square of decoration of 50,000 yuan.
At the price of a student's tuition fee of 7,980 yuan, Dalan wants to cash in 6,265 students to decorate his villa. Every time a square meter is renovated, 6.2 fans will be harvested.
Those students who handed over a month's salary to Dalan, and I don't know what they think when I see this data and video?
After being named by People's Daily, Da Lan began to whitewash herself and kept apologizing to her fans for pretending to be too B before. In the latest apology video of
, Da Lan said: Now that I finally have money, there is no need to install B.
In this video, he told the story of his grandfather having cerebral infarction having no money to stay in a good hospital. He was furious at his father and said in tears that he hated himself for not having money. Then he came to the conclusion that the poor can only turn over by bragging.
Then, he talked about his entrepreneurial experience: in 2018, he lost 20 million yuan in catering and had a personal debt of 4 million yuan; in 2019, he made a fortune through doing micro-business. But he felt that it was too shameful to be a micro-business. For the sake of face, he invested in many industries such as engineering, mineral sand and gravel, and food factories, but these industries caused him to suffer serious losses.
Written here, I think Da Lan is a hypocritical person in her bones, and even apologies are full of deceptiveness and routines.
Dalan claimed that he made money in micro-business in 2019, and in 2020, he became popular in TikTok. In just a few months, he invested in many industries such as engineering, mineral sand and food factories.
Mini sand and stones can be invested in by an ordinary person in just a few months? Those who can really invest in minerals and sand must have opportunities with extremely deep backgrounds.
In order to create a personal design, he can come to these industries at will. It is no problem to deceive novices who have no business experience. People who have really worked in the industry can see the flaws at first hearing
Therefore, Dalan's business perception is actually limited to short video training and micro-business, and he really knows nothing about industry. With his insignificant business experience, he recorded a video with all kinds of flaws, and then constantly insulted the IQ of fans and pressed the IQ of fans back and forth to rub them back and forth.
I was so amazed when I saw some physical store owners consulting Dalan in the live broadcast room for business.
I can say clearly: except for successfully deceiving fans on TikTok, he has never succeeded; if you want to learn from him, make money from TikTok, unless you can learn his ability to deceive fans.
Seeing Dalan’s experience of achieving wealth freedom through Douyin, I summarized the three secrets of his success. Today, there is no need to pay 7,980 yuan in tuition, nor does it require 998. I will share it with you for free:
First: shameless; second: persistence; third: persistence is shameless!
As long as you can do these three things, you can also make a fortune on Douyin.
